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A Guide To Performance Management
Nowadays, a great significance is being given to Performance
Management, as companies incorporate them in their effective
management strategies. However, a lot of people find this
process a complicated one, mostly because of the many...
Competitive Marketing Analysis
The keyword in this phrase gives us a hint - "competitive". The
competitive marketing analysis is an in-depth study of your
business's competition and the markets available to you in order
to ensure your advertising and public relations budget...
Mission and Vision Statements - Foundational to Successful Change
Successful leaders and organizations are vision driven rather than problem driven. Some management tools fail to affect any change; but here is one that will, if properly implemented. Mission and Vision Statements have been crafted by organizations...
Survival Without Computers
I was slowed down when my computer crashed and I had no data, no
address book and not even my passwords to get back online. I
didn't think I was doing anything remarkable by bouncing back to
productivity even with this handicap for a week. But...
Three Planning Myths
Are you -- like 70% of business owners -- working without a plan? Here are three myths that need to be dispelled about strategic planning for small business. 1. It has to be formal -- Not so. The value of a strategic plan for your small business...
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Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit from a solid publicity campaign, not all businesses or products and their pitches will grab the attention of the media.
A number of strategically generated features or product mentions in magazines, newspapers and TV/radio/cable shows nationwide can lend strong credibility to a new product. That “media bullhorn” can also do wonders toward educating consumers about your product. But does your product -- and it’s media pitch -- have what it takes to attract the media into giving you coverage in their pages or on their airwaves? As I mentioned, many products or businesses can generate some type of publicity and media interest, but in my professional experience, the types of products and pitches that lend themselves to the best media exposure include:
·home/garden products ·kitchen/cooking/food products ·consumer electronics ·automotive accessories ·home repair/DIY tools ·personal health/medical/fitness products ·recreational/outdoor products ·experts (business, health, technology)
If you have a new or under-publicized product in one of these categories, the media could be a good friend to you. However, you first have be a friend to the media. Your product (and pitch) needs to have what the media calls a “news peg” -- that gives them a logical and newsworthy reason to feature YOUR product as opposed to the 200 other media pitches that are on their desks right now. Additionally, you need to make it as easy as possible for them to do your story or they WILL move onto a competitor’s pitch and product that is easier to cover.
·Can you provide a media sample? ·Do you have quality photos of the product? ·How can the product be purchased: in stores, catalogs, online, by phone? ·Can you arrange a
quick interview if needed?
Products/services that don’t really lend themselves to media interest or publicity are things like:
·website developers ·cell phone/printer cartridge sales ·vitamin supplements ·insurance ·financial planning ·MLM/downline schemes
I’m not implying that these types of businesses aren’t media worthy. I’m simply saying that from a media interest, editorial standpoint, there are thousands of competing product and businesses like these on the market and unless they are offering something truly unique, they lack that “news peg” that will attract the media’s attention. If you are launching, let’s say, a new garden tool that is very similar to many other garden tools on the market, don’t expect much interest from the media in putting together a feature. You can create that news peg by answering a few questions:
·How does your product differ from competing products already on the market? ·Why should the media and subsequent consumers be interested in your product? ·Does it provide a solution to an existing problem for consumers?
Bottom line -- an expertly maintained publicity campaign can help forge wonderfully reciprocal, mutually beneficial relationships with the media. Reciprocal, in that the media constantly need interesting information to put together their product profiles and business features -- and YOU need constant media exposure to get the word out. If your product or business can meet the media standards mentioned above, you could benefit greatly from some solid nationwide media exposure. Getting your product mentioned in print articles and on TV/radio shows nationwide will help spread the word to customers -- and at a fraction of the cost of a nationwide advertising campaign.
About the Author
Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and inventions. http://www.spreadthenewspr.com todd@spreadthenewspr.com (785) 842-8909
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Strategic Planning (in nonprofit or for-profit organizations) |
Adapted from the Field Guide to Nonprofit Strategic Planning and Facilitation. ... First, a Point About For-Profit and Nonprofit Strategic Planning ... |
www.managementhelp.org |
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Basic Description of Strategic Planning (including key terms to know) |
Adapted from the Field Guide to Nonprofit Strategic Planning and Facilitation. ... Strategic planning often includes use of several key terms. ... |
www.managementhelp.org |
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Strategic Planning, Strategic Plan, Business Strategy, Strategic ... |
Strategic planning advice with free strategic planner & sample strategic plan covering mission statement, SWOT analysis with business plan software for cash ... |
www.planware.org |
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Strategic Planning |
FAQs regarding strategic planning - geared primarily toward non-profit organizations but with enough detail and general information to provide useful ... |
www.allianceonline.org |
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Frequently Asked Questions |
Strategic Planning · Fundraising · Financial Management · Risk Management · Credit Card Acceptance. The FAQs (Frequently Asked Questions) listed on this ... |
www.allianceonline.org |
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Strategic planning - Wikipedia, the free encyclopedia |
Strategic planning involves defining objectives and developing ... Strategic planning uses "the big picture" to pursue large scale, long term objectives. ... |
en.wikipedia.org |
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08/26/96 STRATEGIC PLANNING |
You guessed it: strategic planning. Suddenly, the idea of rising above the ... But if strategic planning is back with a vengeance, it's also back with a ... |
www.businessweek.com |
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Dr. Strategy - Dr. Pete Johnson, Keynote Speaker, Marketing ... |
StrategicPlanning.com “Turning Change Into A Competitive Advantage”. Dr. Pete's Preview Video Click Here. Take-Away Value Sample Program Handouts ... |
strategicplanning.com |
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Strategic Planning Society: Strategy Development and Implementation |
Strategic Planning Society: Strategy Development and Implementation. |
www.sps.org.uk |
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Guide 7 |
Strategic Planning in Smaller Nonprofit Organizations ... In short, as a result of a strategic planning process, an organization will have a clearer idea of ... |
www.wmich.edu |
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STRATEGIC PLANNING MANUAL |
File Format: PDF/Adobe Acrobat - View as HTML |
Your browser may not have a PDF reader available. Google recommends visiting our text version of this document. |
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BPubs.com: Strategic Planning & Business Planning Articles |
Business Publications related to Corporate Strategic Planning. |
www.bpubs.com |
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Strategic Planning Tools |
Strategic Planning is a method for positioning an organization to take ... A strategic planning process incorporates an in-depth planning model that takes ... |
www.nsba.org |
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Center for Simplified Strategic Planning, Inc. |
The Center for Simplified Strategic Planning offers training, seminars, consulting, speakers, workshops, a book and a newsletter on strategic management for ... |
www.cssp.com |
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LEADERSHIP: Strategic Planning and Strategic Management |
Introduction: Is strategic planning really worth it? ... The purpose of strategic planning is to encourage thinking about your organization's "big ... |
vskn.ca |
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The CEO Refresher Archives - Strategic Planning |
When done right, the integrated strategic planning process can take a ... Strategic Planning and Project Management: The Key to Successful Implementation ... |
www.refresher.com |
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HEFCE : Publications : 2000 : 00/24 - Strategic planning in higher ... |
This guide reviews good practice in strategic planning in higher education (HE). It originated in a consultation exercise which we held in 1998 to review ... |
www.hefce.ac.uk |
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The Association for Strategic Planning |
The Association for Strategic Planning (ASP), is a non-profit professional society whose mission is to enable people and organizations to succeed through ... |
www.strategyplus.org |
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Amazon.com: Strategic Planning for Nonprofit Organizations: A ... |
Amazon.com: Strategic Planning for Nonprofit Organizations: A Practical Guide and Workbook: Books: Michael Allison,Jude Kaye by Michael Allison,Jude Kaye. |
www.amazon.com |
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Amazon.com: Simplified Strategic Planning: A No-Nonsense Guide for ... |
Amazon.com: Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast!: Books: Robert W. Bradford,Robert W. Bradford,J. Peter ... |
www.amazon.com |
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