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10 Essential Steps to Developing a Successful E-Mail Marketing Campaign
Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing. So, you need to carefully develop your e-mail marketing...
Are you working towards success?
What does success mean to you? To some people it means driving a flash car and flashing wads of cash around to show they are doing well. To others it is spending time with their family, having achieved happiness in their life. Your personal idea...
Defining Success Your Way!
Our society defines success primarily around three elements: power, money and fame. Many of you reading this may be saying, “wait a minute –those elements are not the most important things to me.” Success is often intangible. It’s certainly...
Mark Victor Hansen to Keynote Success Summit
Mark Victor Hansen, co-creator of 'Chicken Soup for the Soul,' will keynote a meeting of entrepreneurs at San Diego’s Bahia Resort Hotel Sept. 10-12 as part of the 'Wake Up Succeed Summit.'
Hansen, author of 'The One Minute Millionaire:...
Preparing For Your Success
When is the best time to prepare for your success in life?
What's that you say? " I have to actually have to prepare for it? Doesn't success just happen?"
No. It doesn't. If you want to improve your life you have to take the action.
An...
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How Safe is Your Success? Part 1 of 8
"How Safe is Your Success" is a series of eight articles. Each article addresses a different aspect of a universal problem which is of particular importance to those who do business on-line. Most Internet users are at least aware there are dangers "out there", but few appreciate the real extent of those dangers, the possible (even likely) consequences, or the best, most practical and least expensive means of countering them. This series is intended to at least provide some useful awareness of the situation.
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Part 1 - Introduction
We all appreciate that the perception of "success" in business is a matter of degree. Success to one person may be earning enough to pay the household bills on time, have three weeks holiday a year and a new car every three. Another may settle for nothing less than being able to fly first-class to their own overseas holiday home and lease a new luxury sports coupe every 12 months.
If you operate any sort of a business, online or off, your degree of success may range from mild to outrageous. On the other hand, if you are not having any success at all, you probably have other things on your mind than securing something that you don't yet have. It's not that this series doesn't apply to the yet-to-be successful – it certainly should – but they probably will not allot it a very high priority.
So in essence I am aiming this series of articles more at those who are successful, or who are at least well on the road to success, if only because they have the most to lose. But smart beginners will do themselves a great service by riding along also.
Success in business rarely comes overnight. While it is the uncommon exception to that rule that gets the publicity, success is much more often the result of steady progress towards a goal. That's making a complex effort sound simple, but however easy or difficult your progress, the fact that you are progressing is pleasant to contemplate.
Now, what I want to do is disrupt your pleasant reverie.
I want to shatter your calm, give you something to panic about and get you thinking about a lot of bad stuff. And I want to do that not because I am a nasty little man, but because I want to help you.
A lot of bad stuff has happened to a lot of successful people online and, with every day that passes, the odds increase that similar bad stuff will happen to you. The result could be as destructive as having every shred of your success wrenched from your grasp in the space of moments. Many thousands of businesses, big and small, have gone to the wall because they didn't adequately prepare for the bad stuff I am going to tell you about.
But first I guess I need to give you a reason to read and believe.
Maybe you recognize my name from various online discussion forums, or maybe you jumped ahead and looked at the attribution at the bottom of this article — either way you may think you know that my speciality is computer and Internet security. Note that I said "think you know", because that's only partly right. Some of my associates describe me as a "technical writer", but that's not quite right either. My interest is in presenting relatively technical topics in a non-technical manner that can be easily understood by non-technical people, so I guess "non-technical writer" would be more accurate. I
particularly don't like the terms "technical writer" or "security specialist" because they tend to frighten off the very people I strive to help.
Computer and Internet security are very wide-ranging and complex topics – so much so that even experienced experts specialize in just a subset of the whole. This may be part of the reason that a perception has developed among the general online populace that anything related to "computer security" is too difficult to be tackled by anyone other than an expert.
So consider the enigma we are presented with if that's all true.
On the one hand, you'd have to be bereft of all five senses and living on Mars not to know there is a sub-culture of Internet denizens who get their jollies by interfering with, stealing from and generally harming other people. We all know this. Logically we must then understand that if we connect to the Internet, we become potential victims of these cyber-grubs. But, on the other hand, we just know that we are powerless to do anything about it because it's "all too hard".
The big corporates are OK – they can afford to hire those experts and specialists I just spoke of. But what about the non-IT-expert, the average computer user and/or small business operator – what do they do for protection?
Well, I am going to let you in on a little secret. A secret that, if you take it seriously, just may save your business in the not too distant future.
A lot of what you have been led to believe is complete garbage.
Many experts treat average PC users as if they are imbeciles; many others know better but they want you to think you are an imbecile anyway. It's in their vested interests to have you thinking like that. As long as you "know" that security is just "too hard" there'll be an inflated demand for their services.
Don't get me wrong. There are some security issues that really are very complex and well beyond the ken of mere mortals. Such situations do demand the services of highly skilled specialists. Even basic security relating to mid- to big-business networks requires extensive technical knowledge.
But as a small business operator, there is an awful lot you can do to safeguard against ever getting into a compromised situation, and to safeguard the privacy and integrity of your data.
That is, to safeguard the success you have already attained as well as that still to come.
In Part 2 well look at one of the biggest weaknesses in your Internet interactions – the web browser. And no, it's not going to be a knock-Internet-Explorer-fest. Throughout this series we are going to stick to practicalities and realities.
In the meantime I'd like to leave you with some homework. Here's a link to a detailed article I wrote concerning some urban myths about browsers:
http://hackersnightmare.com/FreeContent/Browser_Wars.pdf
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About the Author
Bill Hely is an Australian technologist, consultant and author whose professional focus has been on advising and supporting small business operators in IT and Office Productivity - and rescuing them when they didn't heed his advice the first time around. He is the author of several books on technology for the business person, including the Bible of Internet and PC security "The Hacker's Nightmare" - http://HackersNightmare.com
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| Success.org - Action Principles - Free Empowerment Courses |
| Success.org - Home of the Action Principles and a Free Business Education on the web. |
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| Success.com : The World Leader in Personal Development & Self-Help |
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| Success - In Business. In Life. |
| The only business magazine designed to inspire and guide motivated business people to lead truly successful lives. |
| www.successmagazine.com |
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| Home - Dress for Success |
| Non-profit organization that provides interview suits, confidence boosts, and career development to low-income women in over 75 cities worldwide. Success ... |
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| Interviewing Success |
| Information on all aspects of successful interviewing - preparation, performance, and follow-up for an entry level job interview. |
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| Success in Mathematics |
| Success in Mathematics. Tips on how to study mathematics, how to approach problem-solving, how to study for and take tests, and when and how to get help. ... |
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| Sites to Promote Academic Success |
| Sites to Promote Academic Success ... You can also explore your learning style and explore some excellent general academic success sites. ... |
| www.uni.edu |
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| Success Consciousness |
| SuccessConsciousness offers guidance, advice, articles and ebooks on self-improvement, spiritual growth, peace of mind, meditation, positive thinking, ... |
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| The Internet Marketing Center | Secrets to Their Success |
| As a member of "Secrets To Their Success", you'll receive an e-mail each month ... To keep "Secrets To Their Success" private site a manageable size, ... |
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| Made For Success |
| Motivational speaker. Includes information on products and seminars. |
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| SuccessFactors Employee Performance Management Software |
| SuccessFactors performance management software is a flexible, affordable, on-demand system used by nearly 2 million people in companies large & small. |
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| 30 Days to Success |
| I was inspired to take this challenge by Steve Pavlina’s Entry “30 days to success”. I really like that method, and it has shown posit […] ... |
| www.stevepavlina.com |
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| Success for All Foundation |
| We build adolescent literacy with middle school reading programs and middle grades reading interventions that engage young adolescents. |
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| SUCCESS Mission Home Page |
| SUCCESS. SUbsonic aircraft: Contrail & Cloud Effects Special Study. Click here for a list of GRL publications · Mission Overview · End of Mission Statement ... |
| cloud1.arc.nasa.gov |
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| When Job-Hunting: Dress for Success |
| One of the keys to a successful job interview: dressing for success. Here are some free expert tips and resources for both men and women. |
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| SuccessLink |
| SuccessLink is an non-profit organization dedicated to improving classroom instruction and learning. |
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| Mind Tools - Self-Study Management Training, Career Training ... |
| With Mind Tools' "Make Time for Success" self-study time management and personal effectiveness training, discover the 39 essential tools needed to maximize ... |
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| Success - Wikipedia, the free encyclopedia |
| HMAS Success (H-02), an S class destroyer launched in 1918 ... S.U.C.C.E.S.S., a non-profit organization aiding new East Asian immigrants in the Lower ... |
| en.wikipedia.org |
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