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How Essential Fatty Acids Improve Your Brain Power and Mental Health
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The Shell Game That Is The "Proprietary Blend" Nutritional Supplement

Recently I wrote an article entitled "Terms, Terms, Terms, An Inside look to buying supplements" which can be found on the Gurus and Guests section of my private forum. The article covered many of the misleading marketing terms buyers have to deal with in an attempt to make informed decisions on the supplements they spend their hard earned money on. Some of the more potentially misleading commonly used marketing terms I covered were:

"Clinically proven"
"Patented"
"Doctor recommended"
"All natural"
"Scientifically formulated"
"Research proven"
"Used for thousands of years"

Readers interested in understanding why the above terms can be so misleading, can read my write-up on each of those terms.

In a nut shell, I went onto cover each of these common marketing terms that are used to sell supplements to unwitting consumers and explained each in detail as to what I view as their common misuse within the market place.

However, one term I didn't cover, was "proprietary blend? which in many cases is the most potentially misleading term of them all, though not a term always seen in ads per se, but at the side of the bottle.

Thus, why I felt it was a separate topic to be covered at a later date as it does not fit under the classic definition of a commonly used marketing term found in ads. I also decided to cover this term in a separate article as it requires much more space dedicated to it then the other terms needed for reasons that will be apparent shortly.

Proprietary blends are not inherently a negative for the consumer, though they are inherently confusing for the buyer in most cases.

A supplement that lists a "proprietary blend" on the bottle can be there for one of two reasons:

(a) to prevent the competition from knowing exactly what ratios and amounts of each ingredient present in the formula to prevent the competition from copying their formula exactly (commonly referred to as a "knock off") or

(b) to hide the fact that the formula contains very little of the active ingredients listed on the bottle in an attempt to fool consumers.

Sadly, the latter use is far more common then the former. They see a long list of seemingly impressive ingredients listed in the "proprietary blend" none of which there is amounts that will have any effects. This is commonly referred to as "label decoration" by industry insiders. The former use of the term is a legitimate way for a company of a quality formula from having the competition copy or "knock off" their formula and the latter use of the term is to scam people.

So how does the consumer tell the difference?

They can't, or at least they can't without some research and knowledge, which the scam artists know few people have the time and energy to dedicate in finding the answers. Although there are a few tips the consumer can use to decide if a product with a "proprietary blend" is worth trying, no one, not even me, can figure out exactly how much of each ingredient is in the blend or in what ratio of each is contained within the formula, hence why the honest and not-so-honest companies employ "proprietary blends" so often.

Thus, we have something of a conundrum here and conflict between a company making a quality formula attempting


to protect that formula from other companies vs. the company simply looking to baffle buyers with BS.

There are at least some basic tips or food for thought here regarding this problem. A formula that contains say 10 ingredients in a "proprietary blend" is by no means defacto superior then one with three ingredients in it. It's the dose that matters. Clearly, it's better to have higher amounts of ingredients that will have some effects vs. a long list of ingredients in doses too low to have any effects.

Sometimes it helps to look at both -- what's in the blend and how much of the blend actually exists. As an example, if say the blend is 300mg total and contains ten ingredients, that's only 30mg per ingredient, assuming (and you know what they say about assuming!) that each is found in equal amounts. Clearly, for most compounds out there, 30mg wont do jack sh*&.

On the other hand, if say the blend is 3000mg (3 grams) and contains three or four ingredients, there is at least a better chance that the formula contains enough of each (and remember, we can't tell how much of each is in there as that information is "proprietary") to have some effects you are looking for such as an increase in strength, or a decrease in bodyfat, etc.

Unfortunately, the above examples are so vague as to be close to worthless as it's easy enough to formulate a 3000mg blend where all the ingredients are worthless to begin with or a 300mg blend that contains compounds that only require small doses to have an effect and or can be toxic at higher doses.

For example, the mineral zinc tends to be no more then 30mg in most formulas and no more is needed nor recommended. Much of this comes down to the consumer knowing what the various ingredients are and how they work (to decide if they are even worth using in the first place) then deciding if the said blend appears to at least contain a dose that would have the desired effects, which just brings us back to my prior comment: most people have neither the time or inclination to research all that info just to decide if they want to use a product and thus the many "proprietary blends" on the market that are no more than a long list of under-dosed ingredients.

Wish I could be of more help giving specific advice to readers of this here article as to what makes a good blend and what constitutes a poorly made blend, but the above advice is the best I can do under the circumstances. Although a "proprietary blend" is not by default a negative to the consumer, it is by all means the poster child for the well-known Latin term Caveat emptor which translates into English as "let the buyer beware".


About the Author: More from sports nutrition expert and industry author Will Brink: Online Articles: http://www.brinkzone.com/onlinearticles.html Muscle Building Guide: http://www.musclebuildingguide.com/ Diet Supplements Review: http://www.dietsupplementsreview.com/

Source: www.isnare.com

 

Office of Dietary Supplements - HOME
The mission of ODS is to strengthen knowledge and understanding of dietary supplements by evaluating scientific information, stimulating and supporting ...
dietary-supplements.info.nih.gov
 
International Bibliographic Information on Dietary Supplements ...
A database of published, international, scientific literature on dietary supplements including vitamins, minerals, and botanicals.
dietary-supplements.info.nih.gov
 
US FDA/CFSAN - Dietary Supplements: Overview
Overview of dietary supplements and the FDA's role in regulating this group of foods.
www.cfsan.fda.gov
 
All About Nutritional Supplements: Consumers Review Supplements ...
NutritionalSupplements.com is the Internet's premier source for unbiased information about nutritional supplements and prescription drugs.
www.nutritionalsupplements.com
 
Times Online - Supplements
Supplements. ... For information on supplement opportunities in The Times, The Sunday Times and on Times Online, e-mail us at supplements@timesonline.co.uk ...
www.timesonline.co.uk
 
Drug Information and Supplement Information - MayoClinic.com
Research prescription and over-the-counter medications and supplements.
www.mayoclinic.com
 
Supplements : Nature
Journal home > Supplements. Supplements. Latest Insights; Latest Outlooks; Latest Collections ... Order your supplement reprints; Downloadable forms: ...
www.nature.com
 
Bodybuilding.com - Huge Supplements Article Database!
Learn the secrets to using supplements for fast results!
www.bodybuilding.com
 
New Zealand Herald - Supplements
The New Zealand Herald publishes over 60 supplements, features and composites a year - packed ... Links to current supplements carried online are below. ...
www.nzherald.co.nz
 
Dietary supplement - Wikipedia, the free encyclopedia
A prescribed dietary supplement is intended to supply nutrients ... The medical utility and regulatory status of dietary supplements is controversial. ...
en.wikipedia.org
 
Vitamin Supplements - Ask the Dietitian
Got questions about Vitamins or Antioxidant supplements? Ask Joanne Larsen, Registered Dietitian and nutrition counselor.
www.dietitian.com
 
Supplements Canada.com - Canada's Sport Supplement Superstore. Get ...
Sells sports nutrition supplements.
www.supplementscanada.com
 
Food and Nutrition Information Center: Dietary Supplements
Information on nutritional supplements aimed at athletes and exercisers is provided, including potential supplement dangers. ...
healthymeals.nal.usda.gov
 
Bodybuilding Supplements - Xenadrine, Stacker 2, Hydroxycut ...
Offers articles on supplements, reviews, fitness, routines, workout tips and diet.
www.bodybuildingforyou.com
 
Affordable Supplements - Your Source for High Performance Nutrition
All major brands of bodybuilding supplements. Weight lifting gloves, belts, and straps. Free newsletter.
www.affordablesupplements.com
 
Bodybuilding Supplements Exercise Equipment Gakic Life Fitness ...
Bodybuilding Supplements Exercise Equipment Gakic Life Fitness Treadmills Muscle Milk Elliptical.
www.bodyconcept.com
 
Supplements - legal ways to improve performance and or hasten recovery
Supplements to improve performance. ... Supplements. There are a number of supplements that have been identified as potentially beneficial to the athlete: ...
www.brianmac.demon.co.uk
 
Natural Health Herbal, Vitamin and Nutritional Supplements ...
NutraSanus natural health care products, herbal, vitamin and nutritional supplements for a longer healthier life.
www.nutrasanus.com
 
MMWR: Supplements Past Volumes
Volume 55 (2006) MMWR Supplement Issues · Volume 54 (2005) MMWR Supplement Issues · Volume 53 (2004) MMWR Supplement Issues · Volume 52 (2003) MMWR ...
www.cdc.gov
 
Bodybuilding Supplements EAS Optimum Nutrition Sports Nutrition ...
KeySupplements.com wholesale bodybuilding supplements sports nutrition health store same day shipping fixed rate.
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