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A Brief Look at Attitudes-Based Learning (ABL)
The greatest discovery of my generation (about 1900) is that human beings can alter their lives by altering their attitudes of mind. William James 'Sow a thought, reap an action. Sow an action, reap a habit. Sow a habit, reap a character. Sow a...
Fire Your Boss! It's the Only Responsible Thing to Do
You may have been raised to think that firing your boss and becoming your own boss is an irresponsible, impulsive, and selfish thing to do. Think again. Firing your boss may be the only responsible action to take if you want to build financial...
Handling Redundancy
Why did you leave your last job? It’s a question that, following redundancy, many job applicants stumble around hopelessly with as they attempt to convince the interviewer that they wanted to leave when in fact they know that redundancy is more...
Team Building: Developing A Team To Rely On
Team building is very important when it comes to managing people. People are simply more willing to work together, when the atmosphere encourages it. For many organizations this is quite necessary for the business to run well. When everyone gets...
The "Low-Down" on Team Development, Part I
In recent years in the business-world there has been a lot written and said about Team Development . Unfortunately, most of the people doing the majority of talking lack the psychological background to accurately describe the conditions under which...
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Demystifying Resume Keywords
Many recruiters are now opting to scan applicant resumes into a computerized screening database system in their endeavors to simplify the screening and selection process. For a job seeker this means that when developing their resume they must not only ensure that the content is impressive and distinguishable from their competitor’s but also that it is keyword optimized in order to secure a high ranking during a computer-based search.
Previously known as buzz words, keywords are generally nouns (however can also include verbs), and are typically structured into compulsory and advantageous categories to identify crucial skills and experience required in a candidate.
To perform a resume search the recruiter enters relevant keywords into their computerized tracking system. Comparable to an internet search engine (which uses a spider to ‘crawl’ around the internet to assemble appropriate information according to the stipulated keywords), a recruiter’s computerized tracking system recognizes specific keywords within all the resumes located on their database. When the tracking system locates a keyword, it is termed a ‘hit’, with the greater number of relevant keywords located in the document giving that resume a higher ranking.
To guarantee your resume will be included among the highest ranked document, keywords should be industry/job specific and applicable to what a recruiter or potential employer would be looking for in a suitable job applicant. They may include job titles, relevant skills, industry jargon, and necessary education / academic achievements.
Keywords can be generated from the resources outlined below:
- Job postings – either printed or online;
- Job descriptions / person specifications;
- Industry Association Websites;
- Career related discussion forums;
- Yellow Pages – either printed or online;
- Job Related Publications (which can include the Occupational Outlook Handbook – http://bls.gov/oco/home.htm; or
O*Net – http://online.onetcenter.org);
- Resume and career exploration books/material;
- Corporate websites (including our organization; or job opportunities web pages);
- Other resumes that have been posted online; to name a few.
To optimize your resume’s ranking with search engines and computer tracking systems include a ‘keyword’ section toward the forefront of your document as well as incorporating keywords throughout your resume. Avoid placing keywords nonsensically throughout your document as you must maintain a fluent writing style to ensure your resume flows smoothly.
Following is an example of a keyword section for a Marketing Student’s resume which was strategically positioned at the forefront of their document:
KEYWORDS:
Marketing Student, Brand Management, Advertising, Marketing & Promotions, Market Research & Analysis, Marketing Surveys, Customer Service & Retention, Public Relations & Speaking, Leadership, Collaboration & Teamwork, Financial Management & Reporting, Analysis & Problem Solving, High-Impact Presentations, Alliance & Relationship Building, Escalated Conflict Resolution, Bilingual, fluent English & French.
To enhance the resume’s ranking when being reviewed by a computer applicant screening system or internet search, similar keywords were also included throughout the body of the resume.
As a final measure to ensure you have included sufficient keywords in your resume scan through and mark them with a highlighting pen to confirm consistent placement throughout your document.
Continued success!
About the Author
Annemarie Cross is a dual-certified/award winning Resume Writer, Career Coach and NLP Practitioner, and founder/principal of Advanced Employment Concepts, a career consultancy offering specialised solutions for people striving for success and fulfilment in their careers while maintaining work/life balance. Annemarie can be contacted at: www.annemariecross.com
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