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6 Top Tips For Affiliates-Choose Your Merchant Wisely
Affiliate marketing has become increasingly popular in recent
years. Affiliate programs offer merchants the opportunity to
employ vast armies of sales people who only get paid for the
results they achieve. The rewards for affiliates are high too,
and the skilled affiliate marketer can make many thousands of
dollars a month. This win- win situation has lead to an
explosion in the number of affiliate programs that are available
to the would-be marketer. With this proliferation of
opportunities comes the question, how do you go about choosing
the right one for you? What qualities should you look for in a
program? How do you go about choosing a program that is right
for you, and which gives you a good chance of providing a
sustainable income? In this article I will give you some tips
that will help you to evaluate merchants and their programs and
hopefully help you avoid wasting time and money. Here are some
common questions that you should ask:
1.How Much Commission Does the Merchant Pay?
I know this seems obvious, but it is important to determine
that amount that you can expect to make from a sale. There is no
point in spending time and money on promoting a product that
doesn't pay well. It is probably best to stick with products
that have a high commission value, unless you have found a niche
market where you can sell vast quantities of product, and make
substantial commissions on your volume of sales.
2. How Much Traffic is The Merchant Getting To His Site?
Try to find out the volume of traffic that the merchant's site
is already receiving. Alexa.com may be useful in doing this
research. If the site is ranked in the top 100,000 the merchant
is getting a good amount of daily traffic, and there might
already be too many affiliates. If the site is ranked below
500,000 it is either no good and not worth bothering with or it
might just be a golden opportunity to make some real money.
Always research a merchant's product if the site has a low
traffic ranking. If all is well, you could have found a goldmine!
3. How Often Do They Pay Their
Affiliates?
Some merchants pay as often as every week; some once a month,
others only pay every quarter. It is important that you know how
often you can expect a pay check if you are going to have
financial control over your business. Do you have the financial
resources to continue to market the product if you have to wait
a long time before you get paid? It may also be wise to find out
the minimum that you need to earn in order to get paid.
4. Does The Company Use Tracking Cookies?
Many customers don't buy straight away. It is therefore
important that the merchant uses cookies on their site, so that
you get credit if a customer returns and buys at a later date.
Check out how long they last. The longer the cookie lasts; the
better the chances are of getting paid!
5. Does The Merchant Pay on Subsequent Sales?
Some merchants will only pay commission on sales that come
through directly from your link. If the customer returns again
via another route you will not get paid. It is important that
you get paid no matter what route the customer returns by if you
are to build a sustainable business.
6. What Promotional Resources Does The Merchant Offer?
Look at the type of promotional material that they provide. Do
they provide articles or content that you can use to promote
them on your site or free guides, offers or samples? If the
promotional materials are good it is likely that the merchant
will work with you as their affiliate to promote their business.
Conclusion
Finding the right merchant can be a tricky business. The best
advice is to do your own research. Use the above questions as an
aid in finding a merchant that will enable you to reach your
financial goals. You never know-you could strike gold!
About the author:
Paul Winter has been involved in affiliate marketing for the
past 6 years and successfully markets a number of products on
the internet. He lives in the U.K. and is married with 4
children.
Try The Step by Step Marketing Course For $1.00
http://marketing.800amonth.co.uk
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