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Disco Stu's Top Tips to help Students Save Money
The biggie, of course, is GO HOME. You can eat free there. And Mum will probably do the laundry (if you crawl / look pathetic enough). It pays to save up your laundry till the trip is worthwhile - you can even take in laundry from your richer...
Job Interviews - 10 Top Tips
"Dressing up for the Success Interview"
Prepare and practice for an interview. After the date and venue
has been set, allow time for enough preparation for the big day.
Remember that first impressions do last, so the way an applicant
look...
Keeping Stone Floors in Tip Top Condition
I had a customer call me to make a complaint about the Limestone floor we had restored and sealed for them. The building is a state of the art facility in the heart of Covent Garden, in London. The problem was as an up market serviced office block...
Top 10 Tips and Tactics to Take Your Business to the Next Level
Top 10 Tips and Tactics to Take Your Business to the Next Level Are you a solo practitioner or small business owner, wondering what you can do to grow your business and take it to the next level of success? There are many proven strategies and...
Well, Well, You're Having Twins! 11 Top Tips on Working With Newborn Twins
Well, Well - You're Having Twins!
11 Top Tips On Working With Newborn Twins
"Twins, it can't be! No one on either side of my husband's or my family can remember anyone having twins." I guess my words didn't matter much because when I heard I...
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Top 10 Tips to Promote Your Books Through Flyers
A good, inexpensive way to promote your books is a flyer. What makes one
flyer so much better than another? Use these tips to make yours stand out
from the crowd.
1. Include your front cover. People want to see what your book looks like.
Color is great, but not necessary. Make sure your colored book cover copies
well in black and white. It's far cheaper to print in black and white.
2. Hook your prospective buyers in the top line. For instance, read about SEX
as it really is! Give your audience a reason to buy--Show those benefits!
3. Include some juicy excerpts. Buyers want to see a sample of your writing.
4. Include your picture with a brief biography near it. People want to see
what the author looks like. Place it on the right side if possible.
5. Add praise from others. This is the most important way to market. The
praise doesn't have to be from famous people. One author added a testimonial
from a convict!
6. Put ordering information on a coupon at the flyer's bottom. Include ISBN
number, Web site URL, and
discount information.
7. Make it easy to buy. Say you accept credit cards, checks or money orders.
Include your 800 number.
8. Give your buyers all the ways to stay in touch with you-street address,
e-mail, Web Site, local phone and fax number, and 800 number.
9. Carry at least 25 flyers with you in a folder. Give one to every person
you meet. Remember the "law of seven." After seven exposures, you have a
buyer!
10. Use the backside of the flyer. Multiply buying results with more
testimonials on the back. Include a longer excerpt from your book.
Your flyer is an extension of your book, and one of the least expensive ways
to market with print. Print hundreds, even thousands so your book buying
public can easily purchase your book.
About the Author
Judy Cullins: author, publisher, book coach
_Ten Non-techie Ways to Market Your Book Online_
_Write Your eBook or Other Short Book-Fast!_
http://www.bookcoaching.com/products.shtml
Subscribe to FREE ezine "The Book Coach Says..."
Email: Judy@bookcoaching.com
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