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Stay Debt Free this Xmas - Top 10 Tips
Xmas can be a financially stressful time for many people and that takes the fun out of the festive season. The funny thing about Xmas is it occurs every year and at the same time every year! So with a little bit of planning you can take the stress...
Tips For Purchasing Your Company's Laptops
Laptops or notebook computers can empower any business or
company. They can be a platform for a fully equipped workforce,
one that is well organized and ready to meet all of today's vast
technological challenges. A workforce that's cohesive,...
Top 5 Super Affiliate Tips – What's Your USP?
It's a known fact that establishing a USP (unique selling proposition) is an essential part of any business plan ... But what about your affiliate marketing campaigns? What makes your promotions unique from the hundreds ... or even thousands of...
Top 5 Tips for Frustrated Affiliate Program Marketers
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Top 7 Small Business Tax Tips
Top 7 Small Business Tax Tips by J. Stephen Pope Here are seven ways for owners of small businesses to save money on their taxes. 1. Incorporate Yourself: If you`re still a proprietor or partner of a business, it`s time to incorporate yourself....
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Top 10 Tips to Promote Your Books Through Flyers
A good, inexpensive way to promote your books is a flyer. What makes one
flyer so much better than another? Use these tips to make yours stand out
from the crowd.
1. Include your front cover. People want to see what your book looks like.
Color is great, but not necessary. Make sure your colored book cover copies
well in black and white. It's far cheaper to print in black and white.
2. Hook your prospective buyers in the top line. For instance, read about SEX
as it really is! Give your audience a reason to buy--Show those benefits!
3. Include some juicy excerpts. Buyers want to see a sample of your writing.
4. Include your picture with a brief biography near it. People want to see
what the author looks like. Place it on the right side if possible.
5. Add praise from others. This is the most important way to market. The
praise doesn't have to be from famous people. One author added a testimonial
from a convict!
6. Put ordering information on a coupon at the flyer's bottom. Include ISBN
number, Web site URL, and
discount information.
7. Make it easy to buy. Say you accept credit cards, checks or money orders.
Include your 800 number.
8. Give your buyers all the ways to stay in touch with you-street address,
e-mail, Web Site, local phone and fax number, and 800 number.
9. Carry at least 25 flyers with you in a folder. Give one to every person
you meet. Remember the "law of seven." After seven exposures, you have a
buyer!
10. Use the backside of the flyer. Multiply buying results with more
testimonials on the back. Include a longer excerpt from your book.
Your flyer is an extension of your book, and one of the least expensive ways
to market with print. Print hundreds, even thousands so your book buying
public can easily purchase your book.
About the Author
Judy Cullins: author, publisher, book coach
_Ten Non-techie Ways to Market Your Book Online_
_Write Your eBook or Other Short Book-Fast!_
http://www.bookcoaching.com/products.shtml
Subscribe to FREE ezine "The Book Coach Says..."
Email: Judy@bookcoaching.com
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