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Top 10 Tips To Selling Successfully on eBay
As a successful powerseller on eBay I often get turned to for
advice. Since I registered on eBay in 2000, I've ran thousands
of profitable auctions which I follow these guidelines. Most
importantly always try to be fair with other users who deal with
you and never be intimidated by any competition. eBays big
enough for us all, and currently there is 1 seller registered to
78 buyers.
1) Low starting Price
Before you list your auction, ask yourself what's the lowest
amount you'd be prepared to accept for your item. A low starting
price will attract more bids and at a quicker pace - usually
within the first day of the listings. Research shows that a .99c
starting price will get you bidders within a few hours. Many
vehicles and high value items are sold with a low starting price
especially by established powersellers - because unless it's an
extremely poor week the item will normally end up with hundreds
of bids & at a cost that's acceptable to the seller.
Additionally users are more likely to view auctions which
already have a successful bid as it generates interest in your
item. It's like if you see a market stall with hundreds of
people standing around it - your curiosity would tell you to
stop & see what's generating all the interest. Use human
curiosity to your advantage.
2) No Reserve
Many sellers still place reserve prices on their item. A reserve
price is one which unless it is met by your sellers you are not
obliged to sell the item. An example would be if you have an
reserve of $10, and your item sells for $9.00 you do not have to
complete the sale & release the item. Reserve items, although
very occasionally may be necessary in the case of extremely high
value items or businesses for sale are off putting to bidders.
Why would you bid on an item with a reserve price on, unless you
already knew were aware of what the reserve was. Personally I'd
look for alternative items without a reserve price.
eBay has already removed the Reserve Price option from some of
it's site in a move that is largely welcome by the majority of
users. It could be a sign that this policy change will be
extended to all of it's sites.
3) Images
An Image is worth a thousand words. Take photos of your item to
clearly show the condition of it, and any damage or unusual
aspects of it. eBay allows you to include one photo free of
charge & if you use your own image hosting service you can
easily include as many photos as necessary to show your item in
a detailed manner. Many powersellers use up to 20 photos for one
single item. Ask yourself how many are necessary for your item.
& also consider using the gallery option so the image will
appear within the search listings.
4) Cross-Promotion
You've worked hard to get users to view your listing, so while
their viewing it also include a link to any other items you've
available. This is allowed in addition to the already provided
link to "View other sellers items". You can use commercial
services (such as Anadale) to include images & descriptions of
your other items.
5) About Me Page
Sell yourself on your About Me Page. This is your chance to
establish some credibility for yourself. The biggest reason
people will not buy from you online is because you have failed
to establish any credibility for yourself. So include details
about you & your business. Where are you suituated?, how long
have you been registered on eBay?, What do you specialise in? If
your a high volume seller you may also want to include a photo
of yourself. Have a look at other About Me pages to see what
works and what doesn't.
6) Return Policy
Nothing gives buyers greater confidence than knowing that they
can return the product if it's not for them. So consider
drafting yourself a returns policy.
Will you accept returns? What if the item arrives faulty? How
long is the policy valid for?
It may seem like a big risk to offer such a policy knowing that
you'll have to incur a cost relisting & reshipping items but
only a very small amount of users will return the items.
7) Feedback
Leave feedback for the winning bidder as soon as the item is
paid for. Some sellers like to protect themselves by only
returning feedback when it is left for you. I consider this
unprofessional and your bidders will most likely think the same
too. Don't be scared of getting a negative or neutral comment on
your feedback record. The majority of users will consider all of
you feedback before bidding, not just looking at one or two
comments.
Additionally if you deserve any feedback left for you such as if
you were late shipping, accept it was you fault. Don't be too
worried about admitting it with an apology in response to your
feedback. You may also want to compensate your winning bidder
with reduced postage or a bonus item to show it was a genuine
error on your part.
If you know the there is going to be a delay in completing any
transaction, email the bidder and inform them. Apologize with a
comment such as "This is a rare incident that's completely out
of my control. I hope by looking at my feedback record you will
see this is an completely isolated incident". Always try to keep
on good terms with all your buyers.
8) Instant attention
Give immediate attention to your bidders & prospective bidders.
Don't leave a delay of days before responding to any emails or
phone calls. And following a successful transaction you may want
to email your bidder to tell them when the items been shipped
and when it will be expected to arrive.
I know many sellers, some of them powersellers who takes days to
respond to a simple email. If you don't have time to respond
immediately consider delegating the responsibility to someone
else who can respond on your behalf. Never give any bidder
reason to doubt whether your a genuine seller or not.
9) eBay Store
Opening an eBay Store is a necessary step for anyone medium
sized seller. Not only do you benefit from cheaper & longer
listings within your shop, but you can also cross-promote your
products easily, send out newsletters and establish a trusted
brand for your listings easier. Also you'll gain more coverage
(& hopefully bids) for your listings by appearing in the eBay
store directory.
10) Shipping
Don't be tempted to over price your shipping costs and try to
make a small profit on this. Firstly you can be found out to
easily, & it's one of the most unforgiving things for a seller
to do. More importantly over pricing your shipping costs is
against eBay policy.
If your offering digital goods such as an eBook or special
report, you may consider a small handling fee to cover your time
and administration costs. If you do make sure it's fair and
clearly highlighted within the item listing. The last thing a
bidder wants to do is find out there are unexpected costs
associated with a purchase they've made.
Good luck with your eBay selling activity.
About the author:
Jason James website 'The Auction Resource Network' reveals his
inside secrets and sources that help him pocket over $10,000 a
month on eBay.
Claim your FREE 'Top 10 eBay Selling Secrets' eBook: www.auctionresourcen
etwork.com
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