|
|
|
5 Top Tips For Attracting Targeted Traffic
One of the most common needs of online business owners is traffic. Without traffic, your web site barely exists, and is unlikely to make any profit whatsoever. With traffic, you stand a much greater chance of success - but not just any traffic. ...
7 Top Marketing Tips To Put You Ahead Of The Game
1. Publish an ezine.
You'll be able to capture more sales, increase your traffic, and cash in by selling ad space to your visitors and subscribers.
Publishing an ezine can also open up more joint venture opportunities for you.
For...
Top Ten Tips For New Writers
Golden Rules For Writers - Things you need to know before you begin. Rules govern everything we do in life; even if those rules are of the unwritten kind we abide by them and expect other people to do the same. Why should writing be any...
Top Twenty Weight Loss Tips, Tricks and Solutions
Here are some everyday, helpful hints to get you started, keep you going, and help you stick to your diet.
1. Never leave home "starving." Always have a light snack before eating dinner in a restaurant, such as a piece of fruit, a glass of juice...
Web Coach Tip: Top 10 Deadly Web Site Design And Copy Mistakes
Copyright 2005 Donna Payne
1. Don't fill your web site with a lot of high-tech clutter. Your visitors will miss your whole sales message and bail.
2. Don't use unnecessary words or phrases. Sentences should be no longer than 10 words. You only...
|
|
| |
|
|
|
|
|
|
Top 7 Tips for New Businesses
The marketing decisions you make for your new business are the most important part of making your business a success. Marketing is about building a strong presence, name recognition and credibility through various methods. Here are 7 things you can do to get a new business off the ground.
All of the time and money you invest in getting your business off the ground is wasted if you don’t make the additional efforts and expenditures to market effectively. Marketing is the process and procedures that get your name out to the public. Your advertising is only a part of marketing. You should have a plan for at least the first year of operations on a monthly basis. With a new business, your marketing is about building a presence, name recognition, status and reputation through a variety methods.
1. Have a Written Business Plan: Having your business plan in order allows you to see a very clear path to where you want your business to go. There are many resources available on the internet to guide you in this process, but basically, your business plan should include: Business Description, Key Initiatives and Objectives, Marketing Strategy and Budget, Business Overview, Location and Facilities, Description of Products and Services, Industry Overview & Outlook, Regulatory Issues Related to Your Industry, Implementation Plan and a Financial Plan.
2. Begin Your Business Branding Immediately: Have business cards, a logo, letterhead, brochure, signage and collateral materials professionally designed and printed. It will be worth the investment as your first steps towards building your business’s image. Steer clear of “do it yourself” products that can be found in most office supply stores. Although it may seem cost effective for a new business, the real cost comes in the toll it will take on your company’s image. For more advice on Business Branding go to: http://maremaxconsulting.com/brandingtips.html
3. Get a Business Website. In today’s marketplace, a business without a website is like a house without a front door. If you don’t have one, you’re missing out on a very big opportunity to drive business directly to you. Have your website professionally written and designed. Make sure it is an extension of your advertising and print materials. Your branding has to extend and flourish on your home page. Prospective clients should be able to utilize your site for more information than what is already available to them through your brochure, print ads, and other collateral materials. Update your website often and give people a reason to return again and again.
4. Advertise with Consistency. One of the most powerful keys to successful advertising is frequency. A smaller ad that you run 10 times will generate much more presence that an ad 10 times the size you can only afford to run once. Start with local or regional newspapers or magazines, and set up an ongoing plan that will allow you to build your presence. Your advertising message has to speak to the consumer’s needs and most importantly give them a solid
reason to call you. But, more importantly, the message needs to in front of them on a regular, consistent basis. Always be sure to use your web address in all of your advertising.
5. Get Your Business Publicized:
• Send a press release to all local newspapers and magazines in your area announcing the opening of your new business, plans for Grand Opening, and services offered. Keep your press releases short, double-spaced, and error free.
• Write letters to the editor and/or send out press releases on a consistent basis that include a professional photo that is captioned (readers are much more likely to view a photo if there is a caption to read). If you, as a business owner, do something new, such as receive an award, appoint someone in your business to a new position, join a board or professional organization or offer your services to a non-profit organization, be sure to get all the mileage you can out of it by using it as a tool to communicate with the press. If you can plan your marketing budget to include a few professionally written and placed press releases, especially in the beginning, all the better.
• Also consider writing and submitting articles to editors of related business journals and local publications. They are often looking for articles from local businesses. You'll get your name print, as a credible source, which has a lot more standing than any ad you can purchase in the same publication.
6. Network - Network - Network! Face-to-face networking is one of your best sources of advertising. Be sure to take advantage of every connection opportunity you can. Getting involved will get your business name out there. Become a member of the Chamber of Commerce and be an active participant. Joining a committee, going to meetings, networking breakfasts, and special events extends the opportunities to interact with prospective clients. Volunteer to join a local arts council, charity board, or school board. You’re not only servicing your community, you’re putting yourself and your business out in front of the public.
7. Assess and Redirect Along the Way. Just because you have a written business plan doesn’t mean you should shut your eyes to anything but what you have written. After several months of being fully operational, if you find your business is taking off in one area more then another, you may have stumbled onto a genuine need that wasn’t being filled. Go with it! Assess and redirect. If you find your newspaper advertising is pulling more than your direct mail campaign it may be time to adjust the advertising budget. First, be very sure you’re not being too quick to judge. Some areas of business take longer to cultivate than others. Just as some advertising will adjust according to season, campaign, and frequency.
About the Author
Mary Ellen Martelli is President of MareMax Consulting, a full service Advertising, Marketing & Website Consulting firm, located in the Southern New Jersey / Philadelphia area. You can reach her at her website: http://maremaxconsulting.com/
|
|
|
|
|
| TIPS - Timely Information Provider Services |
| We provide tips and information in the following areas: tips.gif (1156 bytes) tips you can use:. Computers and Software tips. Politically Incorrect tips ... |
| www.toptips.com |
|
| U. S. National Debt Clock |
| Real time display of the US National Debt and current Fiscal Spending. |
| www.toptips.com |
|
| Top Tips |
| Top Tips is a collection of tips developed from ExtremeTech members. |
| www.extremetech.com |
|
| Fishtank Humour - Article Tank - VIZ Top Tips |
| VIZ Top Tips Article has been viewed 42626 times and mailed 114 times 823 users have rated this article on average 8.0. Rate this article . ... |
| fishtank.org.uk |
|
| Top Ten Tips for Success at University |
| Top Ten Tips for Success at University. Location, location, location... Serious about getting work done? Find a good location. ... |
| www.sdc.uwo.ca |
|
| Andy Budd::Blogography: Top Tips For Freelancers |
| Top Tips For Freelancers | May 19, 2005. If you’re a regular reader of this site you’ll ... Comments on: Top Tips For Freelancers. Jump to the comment form ... |
| www.andybudd.com |
|
| First-time Home Buyers - Tips for First-Time Home Buyers - How to ... |
| Buying a home for the first time can be overwhelming for many first-time homebuyers because few know where or how to begin the search. |
| homebuying.about.com |
|
| Top tips for Outlook - Outlook - Microsoft Office Online |
| Printer-Friendly Version Printer-Friendly Version. Top tips for Outlook. Applies to: Microsoft Office Outlook 2003 · Show All Show All · Hide All Hide All ... |
| office.microsoft.com |
|
| Top Tips |
| Top Tips, Help and Advice. ... Welcome to the Top Tips. If this is your first visit, be sure to check out the FAQ by clicking the link above. ... |
| www.toptips.co.uk |
|
| Top Tips - Read Personal Finance and Savings Info at CNNMoney |
| Send emails to toptips@cnn.com -- each week we'll answer your questions on CNN, ... Get Top Tips from Gerri Willis for saving and spending smarter -- every ... |
| money.cnn.com |
|
| Givingupsmoking :: Top tips |
| NHS Logo. Arrow HOW TO GIVE UP Arrow Top tips. Top tips. During the first few weeks of being a non-smoker, you're likely to experience cravings at different ... |
| www.givingupsmoking.co.uk |
|
| TeleCulture's top tips |
| TeleCulture's top tips. comments and info on cultural events, tech art, digital aesthetics, etc... Sunday, September 03, 2006. the first documenta ... |
| www.teleculture.com |
|
| Top Tips for Camera Phone Pictures |
| Top 10 Tips for Taking Great Pictures, Top Tips for Camera Phone Pictures. |
| www.kodak.com |
|
| indg405 - Top tips for ladder and stepladder safety |
| File Format: PDF/Adobe Acrobat - View as HTML |
| Your browser may not have a PDF reader available. Google recommends visiting our text version of this document. |
|
| Primary ICT: Whiteboard Top Tips | Teachers' TV |
| Overcoming whiteboard phobia is the underlying message of this programme, as expert Simon Botten takes us through his top tips for novice whiteboard users. ... |
| www.teachers.tv |
|
| Friends of the Earth: Campaigns: Waste: News: 50+ top tips for ... |
| The Doorstep recycling bill aka Municipal Waste Recycling Bill moved one step closer to becoming law when it cleared the vital second reading stage. |
| www.foe.co.uk |
|
| Talking Teaching: Top tips |
| Articles on best practice issues · Hot topics · Reports from Teaching Awards Trust regional workshops · Top tips from teachers ... |
| www.talkingteaching.co.uk |
|
| PR Top Tips from LEWIS |
| www.lewispr.com/toptips/ - 2k - Cached - Similar pages |
|
|
| PC World - Top Tips for PC Hygiene |
| PCs, like furniture, collect dust and grime--but unlike a chair or desk, your computer can malfunction if not cleaned periodically. Here's how. |
| yahoo.pcworld.com |
|
| Top Tips - Consumer Advice - Institute of Plumbing and Heating ... |
| Good plumbing systems and public health go hand in hand. This section gives brief details on conditions, diseases and water-borne bacteria/parasites that ... |
| www.iphe.org.uk |
|
|