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Keeping Your Website In Top Condition - 5 Easy tips for maintaining a streamline site
Whether you are the master of your own domain or webmastering for someone else, you want to maintain the most efficient website you can. To achieve this takes diligence and awareness on your part. Here are five ways to maintain that site with...
School Days - Top 10 Tips for Establishing a Good Routine
Teachers know that children thrive in an environment with routines, boundaries and rules. Unfortunately, parents often forget it! And yet by establishing good routines and encouraging children to help you maintain them, you have an opportunity to...
Top 10 Tips for Growing Your Business with Direct Mail Postcards
Introduction: Why Use Postcards? If you've priced out display advertising or Yellow Pages listings, you know that they can add up to big money in a hurry. Quite often, these valuable promotional tools are beyond the budgets of many small and...
Top 5 Tips For Effective Email Marketing
Over the past few years, research has continued to prove the
benefits of e-mail marketing for business: low costs, high
conversion rates and detailed tracking are all notable features.
But e-mail marketing is becoming much more than just a tool...
Web Coach Tip: Top 10 Deadly Web Site Design And Copy Mistakes
Copyright 2005 Donna Payne
1. Don't fill your web site with a lot of high-tech clutter. Your visitors will miss your whole sales message and bail.
2. Don't use unnecessary words or phrases. Sentences should be no longer than 10 words. You only...
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[ Top hints and tips to improve your Adsense monetisation ]
[ Simple ways to improve your Adsense returns ]
*** Limited offer: ***
Now, for the bargain price of (much less than) $97, I will give
you the hidden secrets to Adsense fiscal glory:
" "
I`m sorry, was that too brief? Hmmm, nothing there you say? Ah,
well there you go...
Sorry to disappoint, but that`s your lot, there are no `hidden
secrets`. Don`t get me wrong, some of these grossly overpriced
eBooks do have good, solid information. And yes, if you want to
take the lazy route to optimisation they will save you many
hours of treading the forums, but secrets?
And the promise of earning hundreds, even thousands of dollars a
day ?
See, now we are on stickier ground. In truth, yes, it`s
perfectly possible. Indeed I fully intend to prove it can be
done via my main site ( www.ackadia.com ) and my Adsense
`secrets` site ( www.dadsense.com ). BUT, and here`s the rub,
unless you are doing dirty black hat tricks which WILL cost you
Adsense account, there is a finite limit to how much you can
improve your revenue. It will vary will one site to the next,
but I believe the absolute maximum you can increase it by is
tenfold. Certainly a 500% increase is easily achievable if you
follow the rules.
But the books promise... : Read the small print, eh! Generally
there`s a wee caveat to those 100% money back guarantees, like,
if you follow everything in the manual. I will be doing a follow
on article looking at building traffic.
*** Here`s how it goes, in reality: ***
You are earning 20˘ a day. You follow every rule in the book,
try every trick in all these oh so promising tomes, et voila,
you might be earning $1.00 a day. At that rate, if you manage
it, you should cover the cost of the eBook in about 3 months. A
far, far cry from the screen shots proving they are earning over
$1,000 a day.
Come on, we`ve all seen them, the cheques for like $25,000, the
month`s listing pulling anywhere between $600 and $1,600 a day,
every day, pictures with the central portion edited out. There
is a good reason for this - one besides violating Googles` terms
and conditions - it conveniently, legitimately, hides the clicks
and page impressions. Clicks are an aside, the impressions are
the real meat here, the measure of hits, of traffic.
That`s hit the nail on the head, eh. If you want to turn that
$0.20 a day into a $1 a day, fine, but to turn it up again to
into $500 a day, you need 500 times more visitors, every single
day. Not only that, but genuine people who have come for your
expert opinions and advice, that most certainly have not been
tricked by false information.
As you can see, most of the books will touch on improving
traffic, but the fact hides the lie. Unless you have several
popular sites, or one amazing busy niche site, you will never
see these sort of monthly cheques yourself!
*** Monetisation 101: Who`s your daddy! ***
You want lots of money for publishing the content and displaying
the Adsense, anything else is incidental.
Google want lots of money from the advertisers for supplying
the service and only really care that your content and leads are
relevant and honest.
The advertisers meanwhile want lots of money from sales and
don`t really care about either you nor Google - they are paying
hard cash per click for their AdWords and want clicks that
convert to a real Return On Investment.
So, who is your Daddy? The advertisers, naturally! No-one
outside of Google and very few inside know the rules, but you
can bet the shirt off your back that there`s a correlation
between your site and the advertisers marketing feedback. Here`s
a perfect example. I am looking for a new host, so I do a search
and find a carefully written article dedicated to reseller
hosting. As it`s target it generates appropriate adverts, one of
which I follow and end up ordering from. A win-win-win situation.
*** Here`s what works: ***
Play around and test continually until you find what works best
for you. I recently changed my logo on one site and the click
thru rate dropped from around 2% to almost zero overnight! You
can bet I put it back how it was. Similarly, altering the
background colour elsewhere increased the rate 300%.
Pages with single theme topics are highly effective, the better
they are written, the more likely you will get targeted
visitors. Remember though that Google`s Adsense terms strictly
forbid you designing web sites purely with the intention of
earning Adsense income. If they catch you, it is an automatic
lifetime ban. Create web sites where you have a real interest in
providing content for your readers.
Where possible using keywords, you ideally want appropriate
domain names, along with highly descriptive paths and filenames
using dashes between the words work extremely well, greatly
increases the probability of instantly targeted ads. Naturally
this applies to search engine optimisation too. Apparently,
targeting effectiveness increases over time. I can`t say if this
is true, but according to some sources it seems likely that
external factors such as the number, range, popularity and
relevancy of external sites and articles linking to you, and to
the page in question play a factor.
*** KISS Google! ***
For your page design, `Keep It Simple, Stupid,` if you want to
get the best out of Adsense, and indeed other related systems.
Not so much the visual aspect that we see, but the code that the
bots `see`. A lot of this relates to accessibility regulations
and validated code. Essentially, the indexing bots are blind. If
they have to navigate a badly marked up mess of nested tables
and Flash animations, well...
Needless to say such optimisation should include the
descriptive use of headline elements (H1, H2 etc) and extend to
meta information such as the title, description and keywords.
You should also create a robots.txt, which needs to include this
line: (
User-agent: Mediapartners-Google* )
I have a page on meta tags here: ( www.ackadia.com/web-design/meta-tags/meta-tag-keywords.ph
p ).
For extensive information on robots, read this FAQ : ( www.robotstxt.org/wc/
faq.html )
Don`t format your sitemap. Google have a beta program
specifically running for this, Webmasters can register here: (
www.google
.com/webmasters/sitemaps/login )
*** Which ad size to use ***
Please bear in mind these are generalisations and may not be the
best for your particular blog or web site. The only way to know
for sure is try them and monitor them through channels,
experimenting over time with slightly different sizes and
shapes. Generally when you find the one that works best you know
almost overnight! Whichever you use, take the text only option
over the text and/or image and keep from `above the fold`,
display them at the top of the page in the hot spots. Google
even have a chart of what works best, where. Find it here: ( www.google.com/support/adsense/bin/static.py?page=tips.html
)
Anyway, for the side bars, the consistent agreement is for a
160x600 Skyscraper, over the narrower 120x600 or other options.
If you use the banners at the top, go with the full sized
728x90. I don`t see the results myself, but I believe the 728x15
horizontal link units work well with niche sites.
For body content, there tends to be mixed consensus between the
medium 300x250 and the large 336x280 rectangles as which is
best. I`m inclined towards the latter, but it does depend on the
actual layout of your pages and specifically the width of your
content column. Again, test the various formats to see which
works best for you.
*** Which ad colours to use ***
Now this is one of the `secret tips`. So secret that Google give
it coverage on there Adsense tips page. Ahem! Anyway, sarcasm
aside, it is also THE one. This, more than any other supposed
snake oil, is what can massively improve the success of
contextual adverts on your site. Not just Google, but Chitika
and anything else you might want to try!
Here`s what Google have to say on the matter:
"What colour palettes are the most successful? You may find that
colours that stand out without overshadowing your content are
better for your site than colours that blend in so well, the ads
are practically invisible. However, you may find that colours
that blend in completely perform better. However you choose your
colour palettes, make sure that it complements the colour scheme
of the page. Also, rotating colour palettes is a simple way to
add variety and freshness to your ads. All you need to do is
hold down the Control key and select up to four colour palettes
when generating your ad code in the Ad layout code page of your
account."
cite: [ www.google.com/support/adsense/bin/static.py?page=tips.ht
ml#17957 ]
Personally, I find the best result come when you blend your
sites colours and fonts as closely as possible, making the
adverts look more of your content. Indeed it is this relevancy
that endeared me to Google in the first place. That said,
sometime the reverse it true. This, I believe, relates as much
to the nature of the topic as anything else. It`s a mind set
thing! Basically, it`s down to not making the advert look like
an ad. THus you match it so closely that it`s part and parcel,
or make it stand out, hiding in plain sight.
For the most part, depending on site style, I prefer muted
colours though others tests have showed that the default blue
(#0000ff) for links can improve the effectiveness by 25%. Either
way, make the colours of the ads and your own links pair up. As
an interesting alternative is Google`s random colours. I`ve not
tested it extensively yet, but some people have reported good
results use the option to dynamically rotate up to four colour
layouts.
*** Keyword targeting ***
There`s two ways of looking at this, only one of which I
personally subscribe too. The first and in my opinion true and
honest is genre targeting. This is essentially search engine
optimisation and frankly if you want a decent ranking in Google,
Yahoo and MSN this is the only guaranteed way to do it - putting
the right words in your meta information, headlines and entire
content.
The other method is highly lucrative and an entire market in
itself. It involves trying to work out who has naively paid the
most for a particularly word combination and rewriting your
pages to get that ad on your page.
Here`s a fictitious example:
For `rust removal` the costs to advertisers is $1.11 a click For
`rust removal widget` the bid rises to $11.11 a click For `rust
removal gadget` someone has incredulously bid at $111.11 per
impression
Technically there is nothing wrong with this and I don`t think
the rules specifically forbid it
*** Last minute advice: ***
Don`t forgot to try the Adsense Site Search box. If you have a
large site it`s a great way of letting visitors quickly find the
relevant information. If they don`t find it, it`s a reasonable
bet they will reach for Google and search elsewhere. Why not let
them launch search from your site, that way if it leads them to
an advert you get credited. Sure, it`s not a big earner, but the
pennies do an up over time.
About the author:
Tall, grey, grumpy, genius!
Been there, done that, got the scars to prove it.
My main web site, www.Ackadia.com, is a family
friendly site offering help and articles on web design,
computers, general interest, education, RPGs PC games.
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