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6 Top Tips For Affiliates-Choose Your Merchant Wisely
Affiliate marketing has become increasingly popular in recent
years. Affiliate programs offer merchants the opportunity to
employ vast armies of sales people who only get paid for the
results they achieve. The rewards for affiliates are high...
Tips on getting your child to stop using a pacifier
Limit the time you allow your child to use a pacifier. Use it only for sleep time and comfort until about 12 months old and then plan to give it up. Never use punishment or humiliation to force your child to give up using a pacifier. Involve...
Top 10 Tips for Growing Your Business with Direct Mail Postcards
Introduction: Why Use Postcards? If you've priced out display advertising or Yellow Pages listings, you know that they can add up to big money in a hurry. Quite often, these valuable promotional tools are beyond the budgets of many small and...
Top Ten Telephone Tips
KNOW THY TELECOM SELF Understand your own telephone calling patterns. Do you make most of your telephone calls during the day, night, or on weekends? If you don't make frequent residential long distance telephone calls, perhaps a long distance...
Why Are We Giving Away These Trailing Stop Loss Tips for Nothing - This Is Not A Misprint
A trailing stop loss is very similar to a stop loss, but where
the one kept your losses small, the trailing stop loss will
enable your profit growth.
A trailing stop loss is calculated in a manner like the way we
calculated our initial stop...
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Top Ten Tips for Writing a Professional Overview or Biography
A professional biography or overview, showcasing your background, experience and expertise, is a necessity for every business owner. This often overlooked marketing tool is an excellent way to introduce you and your business to potential clients and possible strategic business partners. Potentially, it might open up opportunities for speaking engagements, radio or television interviews, or a feature print article. While any information about you and your business is helpful, information that is presented in a professional, well-polished manner can make all the difference in how others perceive you. Consider these important points as you craft your own professional biography.
1.One page wonder. Your professional biography should be a few paragraphs and kept to one page or less. One page is perfect for copying on the reverse side of a handout or flyer. Several paragraphs, left justified make it easier to read and skim.
2.First, second, or third person? Always write your biography in the third person. That is, refer to yourself by your name or she/he as appropriate. It sounds more professional as it appears that a third party wrote the text. For example, “Alexandra has been featured in the New York Times, Forbes, Newsweek, and Time magazines.”
3.Business in brief. Not only do readers want to know what you do, but also they want to know who you work with – because they might want to work with you! A professional biography should include a sentence or two about your business niche (or niches) as well as the types of clients you serve. A modified version of your 30-second elevator pitch might be perfect.
4.And the winner is…. Make sure that you include a list of awards that you have received. Readers are interested in knowing about your talents and the organizations that recognize you for them.
5.Organizations. Include names of the organizations, clubs, or associations to which you belong. A reader’s interest might be highlighted at seeing that you belong to the same alumni association or professional business group. Again, these connections might possibly lead to some interesting and exciting business opportunities.
6.Certifications and designations. Include any professional certifications or designations you hold. Make sure you write out their names in full, rather than use abbreviations. Not everyone might know that CMA stands for Certified Management Accountant. And, perhaps, in a
different discipline, it might represent something else – like a Certified Materials Analyst. If you no longer hold a particular designation, but it has played a major role in who you are and what you do, don’t hesitate to make a reference to it. For example, “Ann is a former Certified Data Processor and spent the last decade as an adjunct faculty member teaching higher mathematics at the University of Colorado, Boulder.” Don’t include abbreviations of college degrees, like MBAs as it looks unprofessional. The only exception to this would be for a Ph.D. designation.
7.Published? Have you written any articles, books, e-courses or e-books? Self-published or not, your works add to your level of professionalism and credibility. Showcase them in your biography and you might earn additional royalties in terms of new clients or other opportunities.
8.Did I mention the media? Have you been a guest on talk radio or television? Were you or your business featured or even mentioned in a newspaper article? If so, readers want to know. Again, these types of “mentions” add to your credibility and presence.
9.Call me any time. People who want to know about you will read your biography for just that reason. And, if its compelling, rich, and includes the information they’re interested, in, they’ll want to contact you. Include complete contact information like your title (if any), name, address, telephone, fax, email, and website address. Make it easy to find this information by including it in the last paragraph of your professional overview.
10.Write, rewrite, and do it again. After you have written your biography, edit, edit, and edit again. You may need to do a dozen or so revisions before you get it just right. Eliminate extra words, use descriptive words, keep the sentences short but varied in length, and write in the third person. Ask some friends to provide input as well. Make sure to revise your biography regularly to keep it up-to-date and refreshed.
Copyright 2004 by Tara Kachaturoff.
About the Author
Tara Alexandra Kachaturoff is an executive coach, trainer, consultant and professional speaker with over 15 years of corporate experience. She coaches executives, professionals, and entrepreneurs on leadership, business and lifestyle issues and has been featured in radio, print, and television. She is the owner of CoachPoint™, www.virtualleverage.com,and www.relationshipplanning.com.
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TIPS - Timely Information Provider Services |
We provide tips and information in the following areas: tips.gif (1156 bytes) tips you can use:. Computers and Software tips. Politically Incorrect tips ... |
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Fishtank Humour - Article Tank - VIZ Top Tips |
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Top Ten Tips for Success at University |
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Andy Budd::Blogography: Top Tips For Freelancers |
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First-time Home Buyers - Tips for First-Time Home Buyers - How to ... |
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Top tips for Outlook - Outlook - Microsoft Office Online |
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Top Tips - Read Personal Finance and Savings Info at CNNMoney |
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Givingupsmoking :: Top tips |
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PC World - Top Tips for PC Hygiene |
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