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5 Tips for Buying a Laptop
5 Tips for Buying a Laptop
Buying a laptop is a major investment decision. As such it is
not one that you should make lightly. Below are 5 tips that will
help prepare you for making the best and most well informed
decision when buying a...
8 Top Tips For Rapidly Building A Golden Opt-In List - The Key To Internet Riches!
Opt-in lists...they form the foundation of most profitable internet businesses. So the building of a powerful opt-in list should be the goal of every Internet marketer. Here you will discover tips for building such a list, and new ideas for...
Top 5 Tips For Effective Email Marketing
Over the past few years, research has continued to prove the
benefits of e-mail marketing for business: low costs, high
conversion rates and detailed tracking are all notable features.
But e-mail marketing is becoming much more than just a tool...
"Top 7 Tips to Help You Quickly Eliminate Stress, Frustration and Road Rage... Forever!"
"Top 7 Tips to Help You Quickly Eliminate Stress, Frustration and Road Rage... Forever!" Every day, twice a day, tens-of-millions of people experience a stressful, frustrating commute, which can and does lead to violent road rage. These 7 tips will...
Writing Personal Statements - Top Tips
WRITING THE PERSONAL STATEMENT TO GET INTO UK UNIVERSITY
HOW DO YOU DO IT?
And the only way to do that has been largely ignored or is unknown by most students.
The failure of the vast majority of students to get admission to their...
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Top Ten Tips for Writing a Professional Overview or Biography
A professional biography or overview, showcasing your background, experience and expertise, is a necessity for every business owner. This often overlooked marketing tool is an excellent way to introduce you and your business to potential clients and possible strategic business partners. Potentially, it might open up opportunities for speaking engagements, radio or television interviews, or a feature print article. While any information about you and your business is helpful, information that is presented in a professional, well-polished manner can make all the difference in how others perceive you. Consider these important points as you craft your own professional biography.
1.One page wonder. Your professional biography should be a few paragraphs and kept to one page or less. One page is perfect for copying on the reverse side of a handout or flyer. Several paragraphs, left justified make it easier to read and skim.
2.First, second, or third person? Always write your biography in the third person. That is, refer to yourself by your name or she/he as appropriate. It sounds more professional as it appears that a third party wrote the text. For example, “Alexandra has been featured in the New York Times, Forbes, Newsweek, and Time magazines.”
3.Business in brief. Not only do readers want to know what you do, but also they want to know who you work with – because they might want to work with you! A professional biography should include a sentence or two about your business niche (or niches) as well as the types of clients you serve. A modified version of your 30-second elevator pitch might be perfect.
4.And the winner is…. Make sure that you include a list of awards that you have received. Readers are interested in knowing about your talents and the organizations that recognize you for them.
5.Organizations. Include names of the organizations, clubs, or associations to which you belong. A reader’s interest might be highlighted at seeing that you belong to the same alumni association or professional business group. Again, these connections might possibly lead to some interesting and exciting business opportunities.
6.Certifications and designations. Include any professional certifications or designations you hold. Make sure you write out their names in full, rather than use abbreviations. Not everyone might know that CMA stands for Certified Management Accountant. And, perhaps, in a
different discipline, it might represent something else – like a Certified Materials Analyst. If you no longer hold a particular designation, but it has played a major role in who you are and what you do, don’t hesitate to make a reference to it. For example, “Ann is a former Certified Data Processor and spent the last decade as an adjunct faculty member teaching higher mathematics at the University of Colorado, Boulder.” Don’t include abbreviations of college degrees, like MBAs as it looks unprofessional. The only exception to this would be for a Ph.D. designation.
7.Published? Have you written any articles, books, e-courses or e-books? Self-published or not, your works add to your level of professionalism and credibility. Showcase them in your biography and you might earn additional royalties in terms of new clients or other opportunities.
8.Did I mention the media? Have you been a guest on talk radio or television? Were you or your business featured or even mentioned in a newspaper article? If so, readers want to know. Again, these types of “mentions” add to your credibility and presence.
9.Call me any time. People who want to know about you will read your biography for just that reason. And, if its compelling, rich, and includes the information they’re interested, in, they’ll want to contact you. Include complete contact information like your title (if any), name, address, telephone, fax, email, and website address. Make it easy to find this information by including it in the last paragraph of your professional overview.
10.Write, rewrite, and do it again. After you have written your biography, edit, edit, and edit again. You may need to do a dozen or so revisions before you get it just right. Eliminate extra words, use descriptive words, keep the sentences short but varied in length, and write in the third person. Ask some friends to provide input as well. Make sure to revise your biography regularly to keep it up-to-date and refreshed.
Copyright 2004 by Tara Kachaturoff.
About the Author
Tara Alexandra Kachaturoff is an executive coach, trainer, consultant and professional speaker with over 15 years of corporate experience. She coaches executives, professionals, and entrepreneurs on leadership, business and lifestyle issues and has been featured in radio, print, and television. She is the owner of CoachPoint™, www.virtualleverage.com,and www.relationshipplanning.com.
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