|
|
|
5 Top Tips To Boost Your Spirits
If you’re feeling like everything is getting on top of you, or you’re finding it difficult to cope or function, or you’re feeling down in the dumps, then try these 5 easy-to-do tips to relieve tension and stress and boost your spirits: 1. Take a...
Ten Top Tips to Free-For-All Success
"Ten Top Tips For FFA Success" ============================ by Paul Sadler I think I might be in the minority. I actually have a fair degree of successs with promoting to leads supplied by Free-For-All (FFA) networks. Everyone who has tried,...
Top nutritional tips to support hair growth.
1. Eat adequate amounts of protein. Protein is composed of the amino acids essential for the building of new cells, including hair. Five amino acids are of particular relevance to hair growth - cystine, cysteine, methionine, arginine and lysine. ...
Top Search Engine Optimization Tips - Part Two
Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues. This article moves past that to the nitty gritty of improving your...
Top Ten Tips (Part 2)
Golden Rules For New Writers - Things you need to know before you begin. Rules govern everything we do in life; even if those rules are of the unwritten kind we abide by them and expect other people to do the same. Why should writing be any...
|
|
| |
|
|
|
|
|
|
Top Tips For Creating a “Pro” Looking Newsletter
Television, radio, advertising in newsprint or other print can put a huge dent in your advertising budgets. Simply put, it just becomes too expensive for the small business owner. What’s the alternative? Newsletters are the alternative to the high cost of advertising, and yet it is an excellent marketing tool for your business. While saving a ton of money using this form of advertising, many big companies and small companies are using newsletters weekly, monthly to indirectly promote their products and services these days. What does that say about using this form of marketing? Everyone is on the same playing field when it comes to newsletters! The key thing with newsletters is, which ones get read? You want to make sure that it gets done right, so you will be guaranteed that all your work putting together a newsletter won’t go unnoticed.
In this section, read the top tips on how to create a ‘pro’ looking newsletter that will jump start a steady trail of traffic to your website.
CONTENT AND FOCUS:
Your newsletter should focus on a subject in which you have a great deal of knowledge. If you have a website that is geared towards a specific product or service, you should take into consideration what the focus of your site is. For instance, let’s say that you specialize in Internet Marketing, you wouldn’t write articles about ‘Automobiles.’ Articles should have content on different marketing strategies and trends in your field. Content is still king. I’m sure you’ve heard that phrase throughout the web. Make sure what you write about has substance to it and will hook the reader. A poorly written article with not so great content will not get your newsletter read. Make sure you start on the right foot with great and interesting content.
SPELLING AND GRAMMAR:
Proofread all your content for grammar usage and spelling. There is nothing worse than reading a newsletter with all kinds of errors in them. If you’re anything like me, I have this pet peeve on misspelled words and improper grammar usage. Have other people proofread your content and make adjustments just to make sure that you didn’t miss anything. It just doesn’t look professional when you have all these mistakes in your newsletter, and it won’t get visitors to come back to read more errors!
TITLE:
Your title should sound intriguing and tell your potential customers exactly what your publication is all about. The title of your ezine is one of the most important keys in getting your newsletter read. Be creative, and use different titles that would get your publication listed towards the top instead of the bottom. By doing that, you will give your publication an advantage over the publications listed below yours. Many ezine sites list their publications in alphabetical order, so when coming up with a title, use the first three letters in the alphabet, i.e. “Online Secrets”, you should say, “Advertising Tips and Secrets.” You will be listed higher, which will put you in a position to get the click through.
NEWSLETTER SCHEDULE:
You can publish your newsletter as many times as you like, but the norm is once a month for most companies since they take time and effort to formulate a quality newsletter. Anything that is quickly put together at the last minute is probably not going to be your best work. Just make sure that once you decide the time frame or how often you will be sending out your newsletter, that you stick with that. The worst thing you can do is to have subscribers expecting a newsletter on the ‘first Wednesday’ of each month, and for it not
to be there. Stick and adhere to your publication dates. No exceptions allowed.
STYLE:
The appearance of your site is one of the most important factors in determining the success of your newsletter. A professionally written, well-designed, content rich publication will guarantee that your subscribers will return each time your newsletter goes out. Keeping them there is the key. Only provide good quality newsletters, with interesting and practical articles.
LAYOUT:
The format of your newsletter should resemble exactly or very similar to the layout of your website. This keeps the subscribers in familiar territory when they are viewing your newsletter, they are able to pinpoint which website that particular newsletter belongs to. If you do your research, good newsletters are the ones that have the same format, color theme, and similarity to their websites.
COLOR:
The color should reflect the colors of your current website. Always use good taste in selecting colors. You don’t want to use colors that are distracting or not pleasing to the eye. Three basic colors within your newsletter is a good guide to go with. Any more colors than three, can make your newsletter appear very over stimulating and cluttered. Take a good look at your website, from there, you should be able to come up with a professional looking newsletter.
TABLE OF CONTENT:
Include a table of content at the top of the newsletter. This will allow the readers to scan the topics to see if anything in the newsletter catches their interests. It just shows a bit of organization as well as a sense of professionalism when you provide a table of content to your newsletter.
OPT-IN AND OPT-OUT:
Always give your subscribers the option to opt-in or opt-out to receive your newsletters. If you’re concerned about why they decided to stop subscribing to your newsletter, then by all means, follow up with the customer and find out why they no longer want to receive it. By offering them the option to receive or not receive, is a good practice of common courtesy behavior that you strongly adhere to. You wouldn’t want to keep receiving newsletters that you politely asked to stop receiving? Put yourself in their shoes by respecting their wishes.
TEST IN DIFFERENT FORMATS:
With the nature of the Internet and the various types of programs that subscribers have, you may need to have several formats for your newsletters for your subscribers to have the ability to view them. Test them to your computer to make sure that the font, size, and the style still comes out attractive looking in various formats. If they are not to your liking, then you may need to tweak them a bit until you are satisfied with the look and outcome depending on the format. This does seem like a bit of work, but you want to reach those customers who don’t have the newer, faster programs.
Having your own newsletter will not only enable you to keep in touch with your visitors, but will only increase your database of targeted customers. Newsletters are cheap, and should be a part of every small business owners’ marketing strategy. It will be one of the best marketing decisions you will make.
About the Author
Joelene Orlando is a Web enthusiast and a staff writer/consultant for eMarketing Answers with a broad knowledge of topics covering Internet marketing and communication strategies for both consumer and small business owners. http://www.emarketinganswers.com is dedicated to providing free, comprehensive emarketing resources and online promotion tools.
|
|
|
|
|
| TIPS - Timely Information Provider Services |
| We provide tips and information in the following areas: tips.gif (1156 bytes) tips you can use:. Computers and Software tips. Politically Incorrect tips ... |
| www.toptips.com |
|
| U. S. National Debt Clock |
| Real time display of the US National Debt and current Fiscal Spending. |
| www.toptips.com |
|
| Top Tips |
| Top Tips is a collection of tips developed from ExtremeTech members. |
| www.extremetech.com |
|
| Fishtank Humour - Article Tank - VIZ Top Tips |
| VIZ Top Tips Article has been viewed 42626 times and mailed 114 times 823 users have rated this article on average 8.0. Rate this article . ... |
| fishtank.org.uk |
|
| Top Ten Tips for Success at University |
| Top Ten Tips for Success at University. Location, location, location... Serious about getting work done? Find a good location. ... |
| www.sdc.uwo.ca |
|
| Andy Budd::Blogography: Top Tips For Freelancers |
| Top Tips For Freelancers | May 19, 2005. If you’re a regular reader of this site you’ll ... Comments on: Top Tips For Freelancers. Jump to the comment form ... |
| www.andybudd.com |
|
| First-time Home Buyers - Tips for First-Time Home Buyers - How to ... |
| Buying a home for the first time can be overwhelming for many first-time homebuyers because few know where or how to begin the search. |
| homebuying.about.com |
|
| Top tips for Outlook - Outlook - Microsoft Office Online |
| Printer-Friendly Version Printer-Friendly Version. Top tips for Outlook. Applies to: Microsoft Office Outlook 2003 · Show All Show All · Hide All Hide All ... |
| office.microsoft.com |
|
| Top Tips |
| Top Tips, Help and Advice. ... Welcome to the Top Tips. If this is your first visit, be sure to check out the FAQ by clicking the link above. ... |
| www.toptips.co.uk |
|
| Top Tips - Read Personal Finance and Savings Info at CNNMoney |
| Send emails to toptips@cnn.com -- each week we'll answer your questions on CNN, ... Get Top Tips from Gerri Willis for saving and spending smarter -- every ... |
| money.cnn.com |
|
| Givingupsmoking :: Top tips |
| NHS Logo. Arrow HOW TO GIVE UP Arrow Top tips. Top tips. During the first few weeks of being a non-smoker, you're likely to experience cravings at different ... |
| www.givingupsmoking.co.uk |
|
| TeleCulture's top tips |
| TeleCulture's top tips. comments and info on cultural events, tech art, digital aesthetics, etc... Sunday, September 03, 2006. the first documenta ... |
| www.teleculture.com |
|
| Top Tips for Camera Phone Pictures |
| Top 10 Tips for Taking Great Pictures, Top Tips for Camera Phone Pictures. |
| www.kodak.com |
|
| indg405 - Top tips for ladder and stepladder safety |
| File Format: PDF/Adobe Acrobat - View as HTML |
| Your browser may not have a PDF reader available. Google recommends visiting our text version of this document. |
|
| Primary ICT: Whiteboard Top Tips | Teachers' TV |
| Overcoming whiteboard phobia is the underlying message of this programme, as expert Simon Botten takes us through his top tips for novice whiteboard users. ... |
| www.teachers.tv |
|
| Friends of the Earth: Campaigns: Waste: News: 50+ top tips for ... |
| The Doorstep recycling bill aka Municipal Waste Recycling Bill moved one step closer to becoming law when it cleared the vital second reading stage. |
| www.foe.co.uk |
|
| Talking Teaching: Top tips |
| Articles on best practice issues · Hot topics · Reports from Teaching Awards Trust regional workshops · Top tips from teachers ... |
| www.talkingteaching.co.uk |
|
| PR Top Tips from LEWIS |
| www.lewispr.com/toptips/ - 2k - Cached - Similar pages |
|
|
| PC World - Top Tips for PC Hygiene |
| PCs, like furniture, collect dust and grime--but unlike a chair or desk, your computer can malfunction if not cleaned periodically. Here's how. |
| yahoo.pcworld.com |
|
| Top Tips - Consumer Advice - Institute of Plumbing and Heating ... |
| Good plumbing systems and public health go hand in hand. This section gives brief details on conditions, diseases and water-borne bacteria/parasites that ... |
| www.iphe.org.uk |
|
|