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Build Web Site Traffic And Defeat Your Competition
I have several websites on the web... And I have the same problem for everyone of them: build web site traffic. Actually, there are "no" magic secrets to increase the traffic of my websites, I must use the best marketing I can. The following...

Creative ways to boost traffic
Have you ever wondered by some webmasters have successful websites, while others do not? One of the biggest keys to having a successful website is traffic. Without traffic your website cant obtain the exposure that it needs. With an...

Excellent Opt-in Promotions for Traffic Exchange Sites
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How To Build Traffic To Your Blog
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Unleash A Thundering, Non-Stop Traffic Stampede To Your Site -- Practically Overnight!
Are you FRUSTRATED by the lack of qualified traffic visiting your site? Are you FED UP of paying these so called SEO Experts who charge you an arm and a leg to make an "optimized" site for you? Are you FRUSTRATED that you don't have multiple income...

 
Testimonials Can Increase Your Web Traffic


We've all seen and read product testimonials. They're a very valuable tool for merchant sales and can often tip the scales in determining a customer's decision to buy. But testimonials offer another superb benefit. It's the benefit to you and your marketing strategy.

When I'm on a site offering a product or service I like to click on customer testimonials because they are generally short and easy to read. People typically point out exactly what they like about a product and how they used it to their benefit. Testimonials come from real users, they're not some ad written by the company.

Now, let's take the testimonial concept and think about it as a marketing strategy for you and your business.

Website testimonials describe how buyers feel about the products they have purchased and used. If you, as a buyer, offer your testimonial with your name and website address this now becomes a very valuable marketing tool for you. It will expose you and your business to everyone looking at that merchant's website. If the merchant site happens to be a well-known site offering a high demand product, this could mean huge exposure for you.

Note that many merchant sites will display your website address but will not put an actual link to it. While it's ideal to have a link to your site it's not always necessary. I often investigate sites of testimonial givers whether there is a link attached or not. As long


as your website address is displayed, that is good enough.

Testimonials can also double as a great linking strategy as well. If your testimonial includes your link and is displayed on the front page of four or five high ranking merchant sites this can increase your link popularity tremendously. By doing this you have also just eliminated the concern of linking to competitor sites and you've avoided the hassle of reciprocal linking.

Testimonials don't only need to be addressed to merchants you buy from. You should also send your testimonials to ezines or free online services that you use. Send them in the form of complimentary notes. Compliment their products or services and describe how you find them useful. Websites interested in boosting sales will often use them and you are much more likely to get printed if you are delivering a compliment.

Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. You can contact Elizabeth at mail@pro-marketing-online.com or visit her website at http://www.pro-marketing-online.com.


webmaster@pro-marketing-online.com


 

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