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Integrating Streaming Media into Marketing Programs. An Interview with Ronni Rhodes.
Streaming Media - audio, video, and multimedia clips played over the Internet - seems to be everywhere lately. Few of us, however, know how to effectively use it on our small business sites. I recently spoke with Ronni Rhodes of WBC Imaging,...
STREAMING MEDIA - Leveling the Playing Field for Small Business - Part III
IS YOUR WEB SITE READY FOR PRIME TIME?? In the first two articles on streaming media, I discussed audio, the maturest streaming technology, and streaming pictures, which marries photos and graphics with an audio presentation. (If you missed these...
Streaming Radio Archives
The model of radio has been working and profitable for years. The only difference between WABC radio and YourDomain.com is they have an audience (akin to web traffic) and they are pros at producing audience attracting audio content that they...
Turn Benefits Into Sales with Streaming Media
TURN BENEFITS INTO SALES WITH STREAMING MEDIA By Ronni Rhodes The "Wow" factor that accompanied the introduction of streaming media on the Web has long passed, and the technology now has to prove itself to marketers. Its' acceptance by...
What are the latest online advertising trends? Check out these one2one streaming media channels…
In the past, we will spend our budget to advertise through banner ads, direct emails, and affiliate programs. However, the response rate is extremely low in response rates or click-thru rates (CTRs). Sometimes, we will even get as low as 0.03 to...
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Streaming Video is the Future of the Internet
Business is all about supplying a service and or product that meets a need of an individual or group of people. Hence, companies large and small have three basic things they must accomplish. First they must know the needs of their potential clients. Second, they must have a great solution to meet that need. And third they must have an effective way to communicate that solution to that target customer base.
Most established businesses have existing products and services that fulfill a certain need. The challenge is, in order to grow it must find a way to effectively reach more people and convincingly articulate to them that its products will best suit their needs. In other words, once you have a product, it’s all about Marketing. Successful marketing does two things. First, it reaches a large number of prospective clients, and at the same time it convinces them that you have the best solution for their particular need.
In terms of potentially reaching the most people, more and more companies are turning to the Internet. The popularity of the Internet has exploded over the past decade, and continues to grow. According to the most recent Nielsen/NetRatings in 2005 there are now 221,437,647 Internet users in the United States alone, and an additional 667,243,484 users worldwide. The Internet today can link the needs of almost a billion people to the solutions of any given business. The goal for any business using the Internet should be to present a convincing message that its products and services are exactly what the viewer is looking for.
In the past, this has traditionally been done by means of websites with written texts and still images. Today’s technology however is changing this trend forever. Steaming media, and more specifically, streaming video is the hottest and most exciting media development on the web today. Through
the use of streaming video a business can essentially transmit a clear interactive and engaging message on-demand, to any Internet connected device in the world.
Streaming video combines the best attributes of web-based media with the persuasive nature of broadcast media. In fact, recent studies now confirm that streaming media marketing substantially increases brand recall, brand awareness, and positive brand perception. Incredibly, in a study by Vpoll Surveys, marketing with video media was shown to produce response rates of up to 60 percent, compared to just .01 percent of print media.
Practically every business that is using the Internet to display its products and services can benefit from video streaming. The cost of incorporating streaming to an existing website is a fraction of broadcast or even print media. And the results speak for themselves. The applications are limitless, but examples include product demonstration and instruction, virtual tours and testimonials. Steaming media is affordable, effective, and is only going to grow in importance and impact to those doing business on the web. Take a step into the future and enrich your web site, grow your business and escalate your profits and income with streaming media…it’s a sound business decision.
About the author:
Ryan Dennis has an MBA in International Business. He currently owns and operates a small business with annual sales of 1.4 million dollars. He is also Senior Director of Marketing for Streamline Productions, whose mission is to help business owners maximize their marketing effectiveness by bringing their products and services to life! You can contact Ryan by e-mail: Ryan@websitestolife.com or by visiting www.websitestolife.com
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