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CREATE STICKINESS WITH STREAMING MEDIA
Okay!! You've finally gotten them to your web site after a large investment in time and effort, not to mention money. What?? They're not staying long enough to buy anything or to fill out those profile forms that you stayed up until 3:00AM to...
Integrating Streaming Media into Marketing Programs. An Interview with Ronni Rhodes.
Streaming Media - audio, video, and multimedia clips played over the Internet - seems to be everywhere lately. Few of us, however, know how to effectively use it on our small business sites. I recently spoke with Ronni Rhodes of WBC Imaging,...
STELLAR STREAMING VIDEO CAN DRIVE SALES
Al Galbraith and Associates, a real estate marketer who turns dying industry towns into thriving recreational and retirement communities, commissioned a promotional video as an added feature for his company's website. The video has been down...
The Ten Commandments of Using Streaming Audio on Your Website
The Ten Commandments of Using Streaming Audio On Your Website
When it comes to placing audio on your website there are Ten Commandments you absolutely must follow. Break one of these Commandments and you can watch your website drive...
Who Else Wants To Explode Their Sales With Streaming Audio?
Audio is not new to the Internet. Several marketers have been using it for years and have successfully proven that audio does increase sales. I have read that audio can increase your sales by as much as 300% and some report up to 426% increase in...
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Streaming Video is the Future of the Internet
Business is all about supplying a service and or product that meets a need of an individual or group of people. Hence, companies large and small have three basic things they must accomplish. First they must know the needs of their potential clients. Second, they must have a great solution to meet that need. And third they must have an effective way to communicate that solution to that target customer base.
Most established businesses have existing products and services that fulfill a certain need. The challenge is, in order to grow it must find a way to effectively reach more people and convincingly articulate to them that its products will best suit their needs. In other words, once you have a product, it’s all about Marketing. Successful marketing does two things. First, it reaches a large number of prospective clients, and at the same time it convinces them that you have the best solution for their particular need.
In terms of potentially reaching the most people, more and more companies are turning to the Internet. The popularity of the Internet has exploded over the past decade, and continues to grow. According to the most recent Nielsen/NetRatings in 2005 there are now 221,437,647 Internet users in the United States alone, and an additional 667,243,484 users worldwide. The Internet today can link the needs of almost a billion people to the solutions of any given business. The goal for any business using the Internet should be to present a convincing message that its products and services are exactly what the viewer is looking for.
In the past, this has traditionally been done by means of websites with written texts and still images. Today’s technology however is changing this trend forever. Steaming media, and more specifically, streaming video is the hottest and most exciting media development on the web today. Through
the use of streaming video a business can essentially transmit a clear interactive and engaging message on-demand, to any Internet connected device in the world.
Streaming video combines the best attributes of web-based media with the persuasive nature of broadcast media. In fact, recent studies now confirm that streaming media marketing substantially increases brand recall, brand awareness, and positive brand perception. Incredibly, in a study by Vpoll Surveys, marketing with video media was shown to produce response rates of up to 60 percent, compared to just .01 percent of print media.
Practically every business that is using the Internet to display its products and services can benefit from video streaming. The cost of incorporating streaming to an existing website is a fraction of broadcast or even print media. And the results speak for themselves. The applications are limitless, but examples include product demonstration and instruction, virtual tours and testimonials. Steaming media is affordable, effective, and is only going to grow in importance and impact to those doing business on the web. Take a step into the future and enrich your web site, grow your business and escalate your profits and income with streaming media…it’s a sound business decision.
About the author:
Ryan Dennis has an MBA in International Business. He currently owns and operates a small business with annual sales of 1.4 million dollars. He is also Senior Director of Marketing for Streamline Productions, whose mission is to help business owners maximize their marketing effectiveness by bringing their products and services to life! You can contact Ryan by e-mail: Ryan@websitestolife.com or by visiting www.websitestolife.com
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