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Building a Web Store on Shoestring Budget in less than Four Hours
Starting a business online is no longer as difficult as it used to be! Now, there are plenty of interesting business ideas that anybody can pick up from various Internet resources. Startup related cost, which used to deter many in taking action,...
Increase Your Website Traffic in 10 Foolproof Steps
Increasing website traffic is certainly your goal if you have a website. However, creating web pages that attract visitors is significantly different than simply building an attractive website. You need to make sure you put as much effort or more...
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Copyright 2005 John Jantsch A prospective client asked me to view his web site and give him some advice on how to make the site better. Unfortunately, his site was such a mess it became the inspiration for this article. One of the primary reasons...
Tips for SMB Web Site Promotion and Optimization
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What is the purpose of a business website? The answer is obviously to ultimately generate revenue. If you sell products or advertising directly from a website then it's very easy to see the bottom line. On the other hand if the purpose of the...
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Avoid These Web Site Design And Writing No-Nos
Copyright 2005 Ronald Gibson
Is your website doomed before it even gets off the ground? A badly-designed website can turn off potential customers before they even think about buying your product. Here are some website design mistakes that you should avoid.
1. Don't load your web site with a lot of high tech clutter. As a rule, avoid using fancy animation or script code unless it is absolutely necessary.. Those things only serve to distract from your sales message.
2. A website that loads slowly is just about the most annoying thing on the Internet. Don't use large graphics or anything else that dramatically increases your site's load time.
3. Don't make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across.
4. Don't write your strongest point or benefit only once. You should repeat it at least 3 times because some people may miss it.
5. Don't push all your words together on your web site. People like to skim; use plenty of headings and sub headings.
6. Stay focused. Don't use site content your target audience isn't interested in. If people are coming to your site to find info about fishing, then don't include soccer content.
7. Keep a unified theme. Don't use 50 different content formats all over your web site. Use the
same fonts, text sizes, text colors, etc.
8. Stick to the basics. Don't use words your web site visitors might not understand. People are not going to stop and look in a dictionary, they will just go to another site.
9. Don't let your selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, etc.
10. Don't forget to use words that create emotion. All people have emotions, people will have more interest when they are emotionally attached.
11. Don't use unnecessary words or phrases on your site. You only have so much time to get your visitor's attention and interest; so make ever word count.
12. Stay organized by avoiding the "cluttered" look. I see plenty of websites that have banners and graphics strewn all over the place with no rhyme or reason. These sites look awful and , needless to say, I click away from them as quickly as possible.
By avoiding these website design mistakes, you increase the odds that visitors will stay on your site long enough to make that purchase.
About the Author
Ronald Gibson is a Web Designer and Internet Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit:
http://www.affiliateutopia.com/
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