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Discover the Advantages to Hiring a Freelance Web Site Copywriter for Your Web Business
Web Marketing Series
Ok...so you already have a crack staff of writers on-hand to
handle your company website's writing assignments. So why should
you consider hiring a freelance copywriter?
Well, as you know, today's corporate...
Flash, SEO and Optimization - How to properly use flash on your websites
Flash movies can be a great thing. They can help catch eyes that are otherwise bored with static looking pages, and they can help tell a story better than plain text. However the use of flash must be tempered with the ability to rank in search...
Increase Website Traffic by Giving Them What They Want
Yes, it is true… to increase website traffic you need links pointing to your site. But not any old links. Sure, many internet marketers still believe that link building, both one way and reciprocal, are the way to go. I find this to be an outdated...
New Search Engine Ranking System -- Is Your Web Site Ready?
Over the last month some major changes have been taking place in regard to how a web site is ranked in the Search Engines. There is a new ranking system that is now being used by Alta Vista, Excite, Google, Lycos and the search portion of Yahoo....
Wireless Web: What's the Impact on Your E-Business?
All phones are created equal, but some are more equal than others. From Canada and California to Japan and Korea, Internet-enabled mobile phones are rapidly ushering in the next generation of online commerce: "m-commerce" or Mobile-commerce. ...
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Pre-Packaged Web Sites: Don't Settle for Second Best
So you've just joined a new affiliate program. You've researched it backwards and forwards to make sure it's a good deal. You've gotten all your necessary information and you've been provided with the template for your affiliate's web site. You're ready to go, right? Well, not necessarily.
"What do you mean?" you ask. "Have I joined the wrong program? Have I fallen for a scam?"
No, of course not. You're a smart, intuitive business person, and I'm sure you've found a great deal. It's just that prefab web site I'm a little worried about.
Now I'm not saying that affiliate web sites are all bad. Some are fine, even excellent, and they're especially helpful for someone who has no web savvy. You can set up the affiliate site with little or no hassle in a matter of minutes and you're ready to go. Where the problem lies is in the total lack of individuality of these sites. If you go with the provided web site template, you're going to look just like everyone else in the program. Why will someone choose you over 100 other people with exactly the same claims and information, packaged in exactly the same way? If you really want to make sales and bring in more affiliates, (isn't that the whole point of the program?) you need to stand out.
So go that extra mile and make sure that your sales are head and shoulders above the other affiliates in your program. Set up your own unique web
site.
"Wait, I don't know anything about web sites. I'll have to hire someone to do it. Isn't that expensive?"
Not at all. In the last few years, competition among web designers has become fierce, and hence driven prices down. You can get a pretty good job done for very little money if you just comparison shop a bit. You might even find a web design student who needs portfolio material and is willing to set up your site for free.
Setting up your own site frees you to do exactly as you see fit. Emphasize a different angle of the program, use better graphics, and use a different title to trigger different keyword searches. Make sure your site is attractive, clean and professional looking. Of course you should link back to your affiliate program, (otherwise how will you get paid?) but if you are a member of more than one program, you should consider having a banner ad which links to your other sites, and vice-versa. This way you can really increase your business from all sides.
The key to getting ahead in the affiliate world is to stand out from the crowd. With that in mind, using a pre-packaged web site just doesn't make sense. Take the time and money to create a unique site. When your sales start to improve, you'll be glad you did.
About the Author
Keegan Michaels helps people get ahead in the affiliate marketing world. Read all his super effective tips at: http://AffiliateTeacher.com
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