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How to Quickly Gain Traffic to Your New Web Site
The problem with a new site is that it often takes a long
time before it is indexed by the search engines. This means
you are missing out on getting traffic and making sales.
Google places new sites in the "sandbox" which means
they are on...
Improve your Website Through the Proper use of Tags, Alt Tags, & Attributes in Links
Improve Your Web Site Through The Proper Use Of Tags, Alt Tags & Attributes In Links By Richard Zwicky Improved web design, and search engine performance all in one easy step! Believe it or not, it is possible, easy, and really straightforward....
Please stop designing web sites backwards! Choose keywords and keyword phrases first.
I am firmly committed to encouraging and assisting companies and organizations to get on the web and to do so successfully. Despite the dot.bomb debacle, the Internet remains the most significant mega-trend of our age and its usage continues to...
Step Into My Parlour… Easy ways to entice the right people to your website
Though traditional marketing methods cannot be ignored, having a website is a very effective gateway to getting new business. Not just that, you can maximise sales to existing customers with your website by making it easier for them to do business...
Web & Search Engine Facts You Need to Know to Win the Marketing Game
To achieve any goal, you first need to know everything there is to know about your goal and its influencing environment. That way you can formulate a plan of attack that will work, and avoid time-wasting activities that will not. This applies to...
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Quick Sure Traffic, Smart Visitor Containment And Higher Web Profits Starting Now
How do you quickly generate a massive flow of traffic, and make
more money out of that traffic? It's very simple really. All you
need is a calculator, a few hundred dollars, and your server's log
files. Mix that up and you are on to some good web profits. Let us
look at how to get that traffic first. Then we will look at how to
manage that traffic within your site for optimal profitability. You
can use the information in this article to get a big boost in your
web profits within the next few days.
There are many ways to get traffic. Some cost money, some don't.
Some are predictable, some aren't. Indeed, you should combine all
the traffic generation methods available. But if you really want to
get that traffic fast, in massive flow, on a predictable date, the
best way to do that is through ezine (email newsletter)
advertising. Ezine ads allow you to describe yourself more than a
banner. They also reach all the ezines' subscribers on one day. For
example, if you bought 150,000 banner impressions on a site, that
could take a month to run. But if you put your ad on a newsletter
with a subscription of 150,000 people, they will all see your ad in
one day when the newsletter is sent. So you get a faster result
than banners. Depending on the product, it isn't unheard of for
advertisers to make a return on their ad investment of several
hundred-percentage points on the same day the ad runs. That is
fast, and you can keep rolling the money back in to buy more ads
and expand your profits.
Also, because the newsletters are topic-specific, you can target
your ad very well. Best of all, click-through rates for ezine ads
are very high and ad rates are lower than banner ad rates. If you
have a look at
http://www.emarketer.com/ereports/email_marketing/welcome.html, you
will notice that email ads beat banner ads by as much as 15 times.
All you now need is to find a place where you can buy ezine ad
space. The best place to do that is at http://www.pennmedia.com/.
PennMedia represents 1000 ezines with a total subscription base of
51 million readers. They are all categorized and you can easily
target your ad.
Next, you need to make sure that the traffic comes in and actually
spends money on your site. Again, there are many things you can do
to improve your conversion ratios. There are many books written on
how to design a web page for
maximum effect. There are dozens of
little things you can do to your pages to work well with buyer
psychology, load times, and much more. But to know what to do, you
would first need to know how people are moving about in your site.
You should analyze each page to determine whether it loses visitors
to the Internet or not. People will always leave your site
eventually. What you need to do is make sure they leave after they
have purchased and left their email address with you so you can
follow up for more sales later. And when they leave, you want them
to leave in a way that makes you money. Let us see how to do that.
Look at your web site log files. Ask your web-hosting provider
where they are. The logs will be able to tell you how many visitors
go to each page. They should also tell you how many visitors leave
each page to go to a page outside your site. For each page, do the
following calculation:
(Number of exits from page to a page outside your site) divide
that by (number of visits to that page).
Any page that scores less than 0.15 is fine. It means that less
than 15 of its visitors are leaving your site when they are on
that page. Pages with more than that figure show you that a lot of
people are leaving your site when they are on that page. These are
the pages losing you money. Analyze each page and make them lose
less content by making appropriate changes in their navigation
links, content, look, and other aspects. See the articles page at
http://www.positionweaver.com/articles.shtml for articles on how to
make your pages more effective.
Remember, people will always leave your site eventually. So what
you need to do is make sure that the pages with the highest exits
are pages that contain ways of capturing your visitor's email
addresses so you can follow up on them later. Also, make sure that
they have suitable affiliate links so that you can make money when
people leave your site by clicking on your affiliate links to go to
another site.
There you go. Do this and within a matter of days you will be
making more money from your web site. It is that simple. Enjoy!
About the Author
David Gikandi (support@positionweaver.com) is CEO at
SearchPositioning.com (http://www.aboutwebmasters.com).
AboutWebmasters.com is a large interactive webmasters portal
featuring everything an e-commerce professional needs.
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