|
|
|
3 Marketing Mistakes Web Site Designers Make When Selling Their Services
Copyright 2005 Jennifer McGroary
1) They don't have their own domain.
If you knew that you were going to the primo networking event of the year, would you bring business cards printed with your neighbors telephone number? Heck no!
So why would...
Boosting Link Popularity by Submitting to Niche Web Directories
Since Search Engine's are placing more and more emphasis on " link popularity " as part of their search engine ranking algorithms, webmasters should definately invest some time building quality backlinks to their site. There are a number of...
Pre-Packaged Web Sites: Don't Settle for Second Best
So you've just joined a new affiliate program. You've researched it backwards and forwards to make sure it's a good deal. You've gotten all your necessary information and you've been provided with the template for your affiliate's web site. You're...
Shameless Flashers - Using Flash Tools To Create Spectacular Websites.
Flash is a powerful technology that can help you create spectacular websites, tutorials and demos. Find out which inexpensive tools are available to you that have very low learning curve. SWFText SWF Text is an author tool of Flash text animation....
The 2 Most Common Web Site Mistakes
When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren’t killing you. Traffic Just because you think something is a good idea doesn’t...
|
|
| |
|
|
|
|
|
|
The New Edition of WebPosition Gold 2 is Finally Here!
The NEW Edition of WebPosition Gold is Finally Here
. . . And its new features make it better than ever!
By Robin Nobles
Typical of the professionalism of FirstPlace Software, they've
waited to release WebPosition Gold 2 (http://www.webposition.com)
until all possible bugs could be found and corrected, so it seems
like forever that we've been waiting for this release. However,
for those of us "die hard" Gold fans, the wait has been well
worth it.
Let's take a quick walk through of the program and discuss my
favorite features as well as changes made in each area.
Reporter
By far my favorite feature of Gold, Reporter will now report your
rankings across an impressive 85 world-wide search engines and
directories.
Some other new and exciting features include:
* You can now easily mail copies of the report to your clients,
even going so far as to ZIP the file.
* You can automatically upload reports to your Web site.
* You can conserve disk space by checking an option to delete the
actual downloaded page after the reports are generated.
* You can even filter out non-ranking keywords from the report,
so that the report you send to your clients will be even more
impressive!
* "Visibility Statistics" are now included at the top of the
Concise Summary Report that will let you know how many top
ranking pages you have as well as other valuable statistics. ?
Under Options, you're given the choice of being courteous to each
engine by waiting a certain period of time between searches.
Page Generator
While reviewing this program, I created a few pages using Page
Generator, which is a feature of Gold 2 that helps you build
pages.
This portion of Gold has gotten criticism in the past because the
engines don't want to see "machine-generated" pages. However,
Gold 2's Page Generator doesn't produce anything remotely
"machine generated." You have to create the content, design the
page, and choose the keywords. You simply create the page from
within a form, rather than on a blank HTML page.
After creating one of the pages, I ran it through Page Critic,
then submitted it through Inktomi's pay inclusion program. Within
a couple of days, I was already seeing top 10 results across many
of the engines.
Is the page a "doorway page"? Any page on your entire site is
virtually a doorway into your site. Does the page provide value
to the Internet, and would it be interesting and valuable to Net
users? Yes. Page Generator just made it easier for me to create
the page.
Page Critic
Page Critic is designed to look at your pages and offer
suggestions in a variety of areas, such as word count, keyword
prominence, keyword frequency, and keyword weight. Critic then
offers specific suggestions that will help you create a page that
is close to the statistical averages of other top ranking pages
for that particular search engine. Under General Suggestions,
you'll find a running list of news, tips, and suggestions related
to the engine.
Here's a neat new feature: Page Critic will now check your link
popularity for whichever engine you're working with. Under
Settings, check the box
that says "Check Link Popularity." You'll
then see a section above the General Suggestions that gives your
link popularity for your site, and where you can also check the
link popularity on competing sites, all from within the program.
Upload Manager
Upload Manager tracks any pages generated by Gold and uploads
them, or other pages that may have changed since your last
upload. Upload Manager will upload the pages for you, or you can
use your own FTP program.
Submitter
To me, Submitter is a great program to use for the international
engines or lesser important engines that don't have pay inclusion
programs. You can pick and choose which engines to submit to, and
if you try to submit too many pages on any one day, the program
will quickly remind you to keep you out of trouble.
A neat new feature of this program is its built-in spider for
quickly gathering URLs. The new Import option will spider a Web
site and create a list of all the URLs, even if the files do not
exist on your hard drive. This feature certainly makes submitting
an entire Web site quite easy.
Submitter also allows you to add custom engines that aren't
included in Gold 2, so you can keep track of your submissions all
in one location.
Traffic Analyzer
HitsLink powers Gold 2's Traffic Analyzer, and it will track
statistics such as visitors, search engines, and the keywords
being used to find your site. The feature is easy to use - you
simply register, and HitsLink generates the code for you to put
on any page that you want to track. Stats are provided instantly
and in real time.
Scheduler
Program Scheduler to run your reports or submit pages at a time
that's convenient for you, like at night during non-working
hours.
Did you know there's a brand new book out on how to use
WebPosition Gold 2?
Search Engine Optimization with WebPosition Gold 2, written by
Brad Konia, is an excellent step-by-step guide in how to use
WebPosition Gold 2. The book is now available through Amazon and
Barnes & Noble. I had the opportunity to review the book and
found it to provide superb information on how to the use the
program as well as SEO strategies in general.
Brad has also developed a new video tutorial for using Gold 2,
which is available as both a download or on CD-ROM. The video is
available on Brad's Web site: http://MarketMySite.com.
In Conclusion
I really like what FirstPlace has done with this new version of
Gold (http://www.webposition.com). As in the past, WebPosition
Gold will remain one of my favorite and most used programs in my
arsenal of search engine marketing software.
For a listing of the new features of WebPosition Gold 2, visit:
http://www.webposition.com/wpg2upgrade.htm.
Copyright 2002 Robin Nobles. All rights reserved.
About the Author
Robin Nobles, Director of Training, Academy of Web Specialists,
has trained several thousand people in her online search engine
marketing (http://www.academywebspecialists.com) training
programs. She also teaches 3-day hands-on search engine marketing
workshops in locations across the globe with Search Engine
Workshops (http://www.searchengineworkshops.com).
|
|
|
|
|
| Web Design - HTML XML - Web Development - Web Site Design |
| Web Design and HTML are all about creating a great Web site. Use Web development and Web site design to build Web sites that customers return to over and ... |
| webdesign.about.com |
|
| Open Source Web Design - Download free web design templates. |
| Free web designs submitted by web designers behind the open source movement. |
| www.oswd.org |
|
| Web Design Library — One-stop resource for web designers |
| Web Design Library offers professional free web design tutorials, articles, news, software reviews, websites showcase, interviews, free web design stuff, ... |
| www.webdesign.org |
|
| Webdesign Professional WebSite Design by Web Design Auckland New ... |
| Web Design build professional websites for clients all around the world. |
| www.webdesign.co.nz |
|
| Top Ten Mistakes in Web Design (Jakob Nielsen's Alertbox) |
| The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they ... |
| www.useit.com |
|
| HTML Help by The Web Design Group |
| HTMLHelp.com is maintained by the Web Design Group to provide Web authoring reference material, tips, and answers to frequently asked questions. |
| www.htmlhelp.com |
|
| Open Web Design - Download Free Web Design Templates |
| Open Web Design is a community of designers and site owners sharing free web design templates as well as web design information. ... |
| www.openwebdesign.org |
|
| Pages tagged with "webdesign" on del.icio.us |
| All items tagged webdesign ??? view popular ... 24 ways to impress your friends with web design · save this. This years advent calendar. ... |
| del.icio.us |
|
| Popular pages tagged with "webdesign" on del.icio.us |
| Popular items tagged webdesign ??? view all ... Open Source Web Design - // Home \\ · save this. first posted by cda on 2004-02-07 ... saved by 11694 people ... |
| del.icio.us |
|
| RAGE Software: More Info on RAGE WebDesign |
| For over 6 years RAGE WebDesign has been the HTML editor and web development tool of choice for thousands of Mac users. There is no other tool available ... |
| www.ragesw.com |
|
| Web Pages That Suck learn usability and good Web design by looking ... |
| Web Pages That Suck -- learn good Web design by looking at bad design. |
| www.webpagesthatsuck.com |
|
| Web Design from Scratch - Free web design course - basics, layout ... |
| A guide on essential skills for designing effective web sites. |
| www.webdesignfromscratch.com |
|
| Current style in web design |
| Current best practice in graphic design for the web, kind of boiled down into an edible form. |
| www.webdesignfromscratch.com |
|
| Web design - Wikipedia, the free encyclopedia |
| As the Web and web design progressed, the markup language used to make it, known as Hypertext Mark-up Language or HTML, became more complex and flexible. ... |
| en.wikipedia.org |
|
| UK Web Design Association - the Web Standards Organisation in the UK |
| The UK Web Design Association is a not-for-profit organisation - established to encourage and promote industry standards within the British web design ... |
| www.ukwda.org |
|
| WebDesignHelper.co.uk - Web Templates, Vertical & Horizontal Menus ... |
| FREE design help for all. Free page templates, Free vertical & horizontal menus and table templates. Tutorials, Graphics and java plus so much more ! |
| www.webdesignhelper.co.uk |
|
| Web Page Design for Designers |
| Web Page Design for Designers Web Design Archive. The cumulation of over eight years of articles, reviews and information about the graphic design of ... |
| www.wpdfd.com |
|
| WebDesign-L.com |
| Email list for web designers and developers, both professional and amateur. |
| www.webdesign-l.com |
|
| PageResource.com- by The Web Design Resource |
| Design your own web site with HTML! Includes an HTML tutorial, javascript tutorial, tips, tricks, and links to numerous web design resources and other html ... |
| www.pageresource.com |
|
| beautifully : : webdesign - links |
| Beautifully-webdesign.net, annuaire de liens autour du web design, mise à jour quotidienne. |
| www.beautifully-webdesign.net |
|
|