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Choosing a website's name and the Horlicks factor.
The name you choose for your company website is something requiring a deal of thought. Thought not least about how you plan to publicise your site once it goes live. (See Searching, sort of searching and finding) 1. Search Engine Friendly...
How To Design A Search Engine Friendly Website
There are many websites that fail to target their required traffic, even if they’ve had some search engine optimisation work done. One of the main causes for this is simply because the website isn’t search engine friendly. This is a basic essential...
How to Design a Website for the Search Engines
What is the best way to build a website, in regards to ranking well in the search engines? Here are some points to consider when building a website: 1. Website Text Most recently Google is looking for exact keyword phrases in a websites text. In...
How to Find Out What Your Web Surfer Prospects Want
Who wouldn't love to have a crystal ball to see the future? Can you imagine an easier life as an Internet Marketer if you knew before hand what your prospects are looking for? Instead of "pushing" pages,and see what "sticks", you'd concentrate...
Ten Steps To A Well Optimized Website - Step 6: Human Testing
Welcome to part six in this search engine positioning series. Last week we discussed the importance of internal linking. In part six we will cover the obvious and yet often overlooked importance of its appeal to a real-live human being.
While...
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The Top 10 Reasons Your Business Needs a Web Site
Does every business no matter how large or small need a presence on the Internet? Absolutely, and not just for the traditional reasons, but primarily because your website is an extension of your brick and motor, your home based business, or your business on wheels. Everyone in the business of making money can benefit from letting potential customers know who you are and what you’re all about.
Competition in the new millennium is unyielding. You are a success today and a failure tomorrow. It is your website that will tell customers that you are ready. Ready for what? Whatever changes come your company’s way, you are ready to compete.
Your business needs a website because:
1. You want to offer 24 hour customer service. Your customers will be able to visit your Frequently Asked Questions (FAQs) page and learn immediately your hours of operation, phone and fax number, address, directions and a map if necessary. Remember customers are not mind readers and if you make getting information about your business too difficult they will simply look elsewhere.
2. You want your business to provide more “bang-for-the-buck.” Customers trust business owners that know their craft and are leaders in the industry, even if your business is located in a town with a population of 652. Providing articles, news information about your area of expertise and statistical data on your web site may mean the difference between a customer using your business or not using you.
3. You need a sound way to gather data about your customer’s opinions and needs. You
need to know what is on your customers mind so you can provide cutting edge customer service and anticipate their needs.
4. Your website will provide another essential way for your customers to contact you, i.e. email and online forms.
5. Your website will make your company more accessible and demonstrate to your customers that you are willing to move into the world of global exposure.
6. A website presence allows you to tell your company’s story. You can provide testimonials from satisfied customers and acknowledge superior employees.
7. Your website will allow you to recruit employees and publicize the great career/freelance opportunities at your company.
8. Your company website will allow you to have a competitive advantage over those who don’t have a website, while equally competing with those who do.
9. A company website allows you to create an awareness of social issues, acknowledging to customers that you are a sensitive committed humanitarian.
10. Should the business owner decide to sell the business, a company website would definitely be an asset.
About the Author
Jessica M. Davis is a creative dedicated web designer who has worked in the industry for over seven years. Formerly a Web Technology Analyst, Ms. Davis is a freelance web designer who seeks to give customers relevant web design information. Jessica M. Davis may be reached at 313.204.0325, (313.259.7424 Fax), at www.jdavisassociates.com or by mail at J. Davis & Associates Publishing, P. O. Box 44782, Detroit, MI 48244-0782.
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