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Analyzing Website Traffic
Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Most web hosting companies will provide you with...
Design Your Own Website - My Easy Five Step Formula For Creating Successful Websites
For me to demonstrate this, I will lead off with a little story, dating back a couple years.
Two years ago, when I first started online, my biggest nightmare was trying to figure out what program to use to build my websites, and which hosting...
How to be a WWWow on the WWWeb
In the quest to develop and publish the world's number one business related web site I knew we had cracked it when we entered NorthernLight at No 7 out of 4,876,060 sites on the key phrase 'business start up'. Coming from a Sales and marketing...
Seven Marketing Questions You should ask before you get a 10 Year Old to build Your Website
Copyright 2005 Empower Business Solutions Google tells us there are 4 billion websites- almost one for everyone on the planet. And today you have decided to make it 4 billion and 1. So, do you think- “If I build it, they will come?” seriously? It...
The Key To High-Volume Web Sales
The Key To High-Volume Web Sales by Michael Southon The quickest way to achieve high-volume sales on the web is to set up your own affiliate program. There are two ways to set up an affiliate program: you can install affiliate tracking software...
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The Top 10 Reasons Your Business Needs a Web Site
Does every business no matter how large or small need a presence on the Internet? Absolutely, and not just for the traditional reasons, but primarily because your website is an extension of your brick and motor, your home based business, or your business on wheels. Everyone in the business of making money can benefit from letting potential customers know who you are and what you’re all about.
Competition in the new millennium is unyielding. You are a success today and a failure tomorrow. It is your website that will tell customers that you are ready. Ready for what? Whatever changes come your company’s way, you are ready to compete.
Your business needs a website because:
1. You want to offer 24 hour customer service. Your customers will be able to visit your Frequently Asked Questions (FAQs) page and learn immediately your hours of operation, phone and fax number, address, directions and a map if necessary. Remember customers are not mind readers and if you make getting information about your business too difficult they will simply look elsewhere.
2. You want your business to provide more “bang-for-the-buck.” Customers trust business owners that know their craft and are leaders in the industry, even if your business is located in a town with a population of 652. Providing articles, news information about your area of expertise and statistical data on your web site may mean the difference between a customer using your business or not using you.
3. You need a sound way to gather data about your customer’s opinions and needs. You
need to know what is on your customers mind so you can provide cutting edge customer service and anticipate their needs.
4. Your website will provide another essential way for your customers to contact you, i.e. email and online forms.
5. Your website will make your company more accessible and demonstrate to your customers that you are willing to move into the world of global exposure.
6. A website presence allows you to tell your company’s story. You can provide testimonials from satisfied customers and acknowledge superior employees.
7. Your website will allow you to recruit employees and publicize the great career/freelance opportunities at your company.
8. Your company website will allow you to have a competitive advantage over those who don’t have a website, while equally competing with those who do.
9. A company website allows you to create an awareness of social issues, acknowledging to customers that you are a sensitive committed humanitarian.
10. Should the business owner decide to sell the business, a company website would definitely be an asset.
About the Author
Jessica M. Davis is a creative dedicated web designer who has worked in the industry for over seven years. Formerly a Web Technology Analyst, Ms. Davis is a freelance web designer who seeks to give customers relevant web design information. Jessica M. Davis may be reached at 313.204.0325, (313.259.7424 Fax), at www.jdavisassociates.com or by mail at J. Davis & Associates Publishing, P. O. Box 44782, Detroit, MI 48244-0782.
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