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Getting Visitors To Stay Through Web Based Marketing
9/10 times your web site visitors won't stay for more than 15 seconds. This is how you get them to stay, or should I say, get them to come back!
For most of you, your web site is a great brochure. It probably outlines your services very well....
Inappropriate Website Promotion Methods
The list of dubious means of search engine optimisation lengthens year on year. In theory, of course, we could all employ such means, but there are ethical issues to be tackled. And even if we ignore fair-play principles for a moment, it’s worth...
Promoting Your Website
Copyright 2005 Susan Jennerjohn
6 Proven Strategies to Promoting Your Website
There's a proven way to make money online, you can do this by selling information or knowledge you have.
The great part is you'll be your own boss. You're work from...
Provide A Good Home For Your Website.
Selecting a web hosting company is like sending one of your children off to college. You may have complete confidence in your son or daughter’s abilities but unless they are placed in the proper environment they will not have the opportunity to...
The Steps Before Website Traffic
By now, you probably already have the theme of your website
established, your keywords picked and your website ready to go
live. You're thinking that you'll submit your site to the search
engines, sit back and see how much traffic the search...
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The Top 10 Reasons Your Business Needs a Web Site
Does every business no matter how large or small need a presence on the Internet? Absolutely, and not just for the traditional reasons, but primarily because your website is an extension of your brick and motor, your home based business, or your business on wheels. Everyone in the business of making money can benefit from letting potential customers know who you are and what you’re all about.
Competition in the new millennium is unyielding. You are a success today and a failure tomorrow. It is your website that will tell customers that you are ready. Ready for what? Whatever changes come your company’s way, you are ready to compete.
Your business needs a website because:
1. You want to offer 24 hour customer service. Your customers will be able to visit your Frequently Asked Questions (FAQs) page and learn immediately your hours of operation, phone and fax number, address, directions and a map if necessary. Remember customers are not mind readers and if you make getting information about your business too difficult they will simply look elsewhere.
2. You want your business to provide more “bang-for-the-buck.” Customers trust business owners that know their craft and are leaders in the industry, even if your business is located in a town with a population of 652. Providing articles, news information about your area of expertise and statistical data on your web site may mean the difference between a customer using your business or not using you.
3. You need a sound way to gather data about your customer’s opinions and needs. You
need to know what is on your customers mind so you can provide cutting edge customer service and anticipate their needs.
4. Your website will provide another essential way for your customers to contact you, i.e. email and online forms.
5. Your website will make your company more accessible and demonstrate to your customers that you are willing to move into the world of global exposure.
6. A website presence allows you to tell your company’s story. You can provide testimonials from satisfied customers and acknowledge superior employees.
7. Your website will allow you to recruit employees and publicize the great career/freelance opportunities at your company.
8. Your company website will allow you to have a competitive advantage over those who don’t have a website, while equally competing with those who do.
9. A company website allows you to create an awareness of social issues, acknowledging to customers that you are a sensitive committed humanitarian.
10. Should the business owner decide to sell the business, a company website would definitely be an asset.
About the Author
Jessica M. Davis is a creative dedicated web designer who has worked in the industry for over seven years. Formerly a Web Technology Analyst, Ms. Davis is a freelance web designer who seeks to give customers relevant web design information. Jessica M. Davis may be reached at 313.204.0325, (313.259.7424 Fax), at www.jdavisassociates.com or by mail at J. Davis & Associates Publishing, P. O. Box 44782, Detroit, MI 48244-0782.
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