|
7.5 Ways To Get More Sales Through Your Web Site
Yes, apparently - websites are supposed to make money! Somebody came up with the strange idea that it's really not enough to spend thousands on your site, hundreds of hours creating the content and then sitting back to admire you, and your...
Accepting Payments Online: An ECommerce Web Site Overview
There are a seemingly infinite number of choices and configurations to accepting payments online. Choices range from almost total "do it yourself" programming to turnkey packages. You can accept online payments from an ECommerce Web site in two...
Art Website Suggestions
I have been reviewing several websites that artists have been submitting to me for review and I have some suggestions in general for everyone reading this.
Consider not having a flash video on your opening page. I use broadband to connect to the...
Web Site Navigation
Once a visitor gets to your web site, you want to make sure they can find what they are looking for quickly and easily, or they will just go elsewhere. If a web site is easy to use and understand, visitors will come back time and time again. ...
Website Optimization - A SEO Specialist Reveals All
Website optimization is the first step in promoting your
website. Those with foresight and deeper pockets will have a
SEO-savvy webmaster (such as myself) build the website that is
optimized from the start. Otherwise, a website may need...
|
|
| |
|
|
|
|
|
|
Web Copy - What You Should Know First
Copyright 2005 Gary Glasscock
Just what is web copy? Some people think that web copy is anything that is written on a web page. But that is "content" and it is decidedly different than web copy. Simply stated, web copy is the copy that is used to sell anything on a web page. So now you say, but that's "sales copy." And you would be partly correct, but traditional direct mail copy and web copy are two different animals.
You see, people are used to a certain way of expression on the web, and you must be able to tap into that to make your web copy effective. Traditional direct mail copywriting is filled with hyperbole and exaggerations, and people are used to seeing that in direct mail. However, on the 'Net, it's an entirely different ball game. People are used to a more relaxed style on the Internet and most won't tolerate anything else.
With that said, what should you do if you're writing copy for the web? Write in a friendly, engaging style. Use the soft-sell approach with web copy. Make your copy more informational. Maria Veloso recommends writing in an editorial style. And I agree. I've been using the Internet since 1993, when it first became available for use by the general public. I've read thousands of web sites. I've been exposed to the traditional direct mail copywriting on the Internet and I've read it all. I have to side with Maria on this because of my vast experience on the Web.
People are more relaxed on the Internet. And they are more open to writing that is more relaxed, has a personal feel, and doesn't scream of selling this or that. People don't want that type of message. So you have to write just like you are talking to the individual, but don't make it sound salesy. Use testimonials that have more of an editorial feel to them. And make sure that what you write
engages the reader. Give them information that they didn't have before coming to your web site. That's what they were looking for to begin with. Information!
And that's what they want.
Since visitors to your web site can easily and quickly "click" away from your site, you have to give them the pertinent information up front. Take a lesson from journalists and use the "upside-down pyramid" style of writing. Do this so that your message is given quickly and concisely. When writing this way, your sales message gets read and the prospect can take action from there. Does this mean that all web copy should be short? No! Web copy still needs to be "as long as it needs to be to make the sale." But you just said to make your sales message up front. Yes I did. But people still need to rationalize their decision to perform the task you are asking them to do. That is done in the remaining part of your copy. This is where you inject emotion and get the prospect to picture what their life will be like after completing your designated task.
So you still need to use direct mail techniques, but you have to use them in a more information giving way. Never let your prospect suspect that you are really trying to sell him/her on your idea/product/service. Simply put, write like you would if you were writing a review of a book. But write it so that your prospect respects the information you have imparted and then clicks on your link to buy the book.
About the Author
Gary Glasscock is a freelance copywriter specializing in writing direct mail and web copy. Gary has studied under some of the "greats" of copywriting and has developed a style that is cumulative of all of these influences. Gary can be contacted to write for you at gary@gc-copywriting.com. His website is www.gc-copywriting.com
|
|
|
|
|
| Web Design - HTML XML - Web Development - Web Site Design |
| Web Design and HTML are all about creating a great Web site. Use Web development and Web site design to build Web sites that customers return to over and ... |
| webdesign.about.com |
|
| Open Source Web Design - Download free web design templates. |
| Free web designs submitted by web designers behind the open source movement. |
| www.oswd.org |
|
| Web Design Library — One-stop resource for web designers |
| Web Design Library offers professional free web design tutorials, articles, news, software reviews, websites showcase, interviews, free web design stuff, ... |
| www.webdesign.org |
|
| Webdesign Professional WebSite Design by Web Design Auckland New ... |
| Web Design build professional websites for clients all around the world. |
| www.webdesign.co.nz |
|
| Top Ten Mistakes in Web Design (Jakob Nielsen's Alertbox) |
| The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they ... |
| www.useit.com |
|
| HTML Help by The Web Design Group |
| HTMLHelp.com is maintained by the Web Design Group to provide Web authoring reference material, tips, and answers to frequently asked questions. |
| www.htmlhelp.com |
|
| Open Web Design - Download Free Web Design Templates |
| Open Web Design is a community of designers and site owners sharing free web design templates as well as web design information. ... |
| www.openwebdesign.org |
|
| Pages tagged with "webdesign" on del.icio.us |
| All items tagged webdesign ??? view popular ... 24 ways to impress your friends with web design · save this. This years advent calendar. ... |
| del.icio.us |
|
| Popular pages tagged with "webdesign" on del.icio.us |
| Popular items tagged webdesign ??? view all ... Open Source Web Design - // Home \\ · save this. first posted by cda on 2004-02-07 ... saved by 11694 people ... |
| del.icio.us |
|
| RAGE Software: More Info on RAGE WebDesign |
| For over 6 years RAGE WebDesign has been the HTML editor and web development tool of choice for thousands of Mac users. There is no other tool available ... |
| www.ragesw.com |
|
| Web Pages That Suck learn usability and good Web design by looking ... |
| Web Pages That Suck -- learn good Web design by looking at bad design. |
| www.webpagesthatsuck.com |
|
| Web Design from Scratch - Free web design course - basics, layout ... |
| A guide on essential skills for designing effective web sites. |
| www.webdesignfromscratch.com |
|
| Current style in web design |
| Current best practice in graphic design for the web, kind of boiled down into an edible form. |
| www.webdesignfromscratch.com |
|
| Web design - Wikipedia, the free encyclopedia |
| As the Web and web design progressed, the markup language used to make it, known as Hypertext Mark-up Language or HTML, became more complex and flexible. ... |
| en.wikipedia.org |
|
| UK Web Design Association - the Web Standards Organisation in the UK |
| The UK Web Design Association is a not-for-profit organisation - established to encourage and promote industry standards within the British web design ... |
| www.ukwda.org |
|
| WebDesignHelper.co.uk - Web Templates, Vertical & Horizontal Menus ... |
| FREE design help for all. Free page templates, Free vertical & horizontal menus and table templates. Tutorials, Graphics and java plus so much more ! |
| www.webdesignhelper.co.uk |
|
| Web Page Design for Designers |
| Web Page Design for Designers Web Design Archive. The cumulation of over eight years of articles, reviews and information about the graphic design of ... |
| www.wpdfd.com |
|
| WebDesign-L.com |
| Email list for web designers and developers, both professional and amateur. |
| www.webdesign-l.com |
|
| PageResource.com- by The Web Design Resource |
| Design your own web site with HTML! Includes an HTML tutorial, javascript tutorial, tips, tricks, and links to numerous web design resources and other html ... |
| www.pageresource.com |
|
| beautifully : : webdesign - links |
| Beautifully-webdesign.net, annuaire de liens autour du web design, mise à jour quotidienne. |
| www.beautifully-webdesign.net |
|