|
7.5 Ways To Get More Sales Through Your Web Site
Yes, apparently - websites are supposed to make money! Somebody came up with the strange idea that it's really not enough to spend thousands on your site, hundreds of hours creating the content and then sitting back to admire you, and your...
Pre-Packaged Web Sites: Don't Settle for Second Best
So you've just joined a new affiliate program. You've researched it backwards and forwards to make sure it's a good deal. You've gotten all your necessary information and you've been provided with the template for your affiliate's web site. You're...
Search Engine Optimization of Dynamic Web sites
As websites have grown larger and more complex, companies have begun using dynamic publishing systems to help them manage sites that contain hundreds or thousands of web pages. Popular programs by companies like Vignette, Microsoft, and Broadvision...
The 7 Habits of a Successful Web-Marketing Plan
What is web-marketing? Why does your business need it?
The best web site and the best web-marketing strategy will not reap the highest possible results, if they are not tightly integrated. Not only do you need a well-designed web site with...
Web Design Blunders That Can Cost You Lost Profits
It's hard enough to bring people to your little corner of cyberspace, and once they're there, you have just a few brief seconds to catch their attention. A simple click-of- the-mouse and your site visitor is gone! Keep as many interested prospects...
|
|
| |
|
|
|
|
|
|
Website Traffic Is Not The Key To Success
Website traffic is deemed the single most important factor when
it comes to the success of a website but that statement needs to
be qualified. Although it's true that a constant stream of
traffic is the lifeblood of a website, the quality of the
traffic is far more important than the quantity.
Of course, any amount of website traffic is better than no
traffic at all but even if you have the most perfect website,
your site is doomed to fail if you are not getting visitors that
are looking for the products or information you have available
on your site.
It's easy to get caught up in a numbers game. It's exciting to
see the number of visitors to your site climb from a few a day
to a few hundred a day. On the surface, this looks like exactly
what you want but if your visitors are looking for something
other than what you are offering, for the most part, your
website traffic is wasted.
You could have a great website design, compelling copy, the
lowest prices and fantastic specials but all your efforts will
be useless unless your website is drawing traffic that is
interested in what you are providing or promoting.
What you need are visitors specifically interested in your
product or service -- you need 'targeted traffic'.
Don't think of targeted traffic as a sub-category of website
traffic because they really are two separate entities. If you're
marketing plan is designed to drive as much website traffic as
possible to your site, no matter what kind of traffic it is,
then you're not making effective use of your time and you're
setting yourself up for disappointment.
The web is a very different venue than a shopping mall. A
shopping mall relies on unfocused traffic, wondering from store
to store, not looking for anything in particular but willing to
spend it's money on an impulse.
Believe it or not, people surfing the web will leave a website
after viewing it for only about 2 seconds. They're looking for
specific items or information and if they don't quickly find
what they are looking for on your site, they'll click out of
your site and go to one of the other millions of sites on the
web.
That's why most of the successful websites are tightly focused
on their 'niche' and their marketing plan is focused on driving
people
to their site that are looking for what they offer - they
understand the importance of 'targeted traffic'.
Of course, targeted traffic and a website focused on a
particular 'niche' go hand and hand. Think about your website.
Does it really lend itself to a specific product or service, or
is it so broad that it tends to confuse potential customers?
Here are a few tips to help you prepare your website for
targeted traffic:
Design your website to promote one particular product or service
as your main item.
Determine the type of people that will be interested in your
product or service and adjust your website to be attractive to
them.
Establish the items or services that are 'closely' related to
what you're promoting on your website. If you think that they
would be interesting to your visitors, offer those items on your
website as well.
Keep a constant flow of free content, that your visitors will
find useful, on your website and add new content and information
often. Invite your visitors back to your site to see the new
material you're constantly adding.
Keep in mind, a website that's focused on a particular 'niche'
item or service lends itself to targeted traffic simply because
there is something specific to target and the more targeted
traffic your site receives, the more productive your site will
be.
There are many conventional and many not so conventional ways to
drive targeted traffic to your website but we'll explore them in
other articles.
The purpose of this article is to point out the difference
between website traffic and targeted traffic. More isn't always
better and if you focus your marketing on 'targeted traffic'
you'll quickly find that the hits your getting on your website
aren't just empty numbers - they'll be potential customers and,
more importantly, sales.
For more website
traffic tips visit http://www.starttheprofits.com
About the author:
Mike Burke is the author of numerous articles and has an
affection for website marketing. Learn how to drive tons of
targeted traffic to your site without spending a dime on
advertising. Visit us at
http://www.starttheprofits.com
|
|
|
|
|
| Web Design - HTML XML - Web Development - Web Site Design |
| Web Design and HTML are all about creating a great Web site. Use Web development and Web site design to build Web sites that customers return to over and ... |
| webdesign.about.com |
|
| Open Source Web Design - Download free web design templates. |
| Free web designs submitted by web designers behind the open source movement. |
| www.oswd.org |
|
| Web Design Library — One-stop resource for web designers |
| Web Design Library offers professional free web design tutorials, articles, news, software reviews, websites showcase, interviews, free web design stuff, ... |
| www.webdesign.org |
|
| Webdesign Professional WebSite Design by Web Design Auckland New ... |
| Web Design build professional websites for clients all around the world. |
| www.webdesign.co.nz |
|
| Top Ten Mistakes in Web Design (Jakob Nielsen's Alertbox) |
| The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they ... |
| www.useit.com |
|
| HTML Help by The Web Design Group |
| HTMLHelp.com is maintained by the Web Design Group to provide Web authoring reference material, tips, and answers to frequently asked questions. |
| www.htmlhelp.com |
|
| Open Web Design - Download Free Web Design Templates |
| Open Web Design is a community of designers and site owners sharing free web design templates as well as web design information. ... |
| www.openwebdesign.org |
|
| Pages tagged with "webdesign" on del.icio.us |
| All items tagged webdesign ??? view popular ... 24 ways to impress your friends with web design · save this. This years advent calendar. ... |
| del.icio.us |
|
| Popular pages tagged with "webdesign" on del.icio.us |
| Popular items tagged webdesign ??? view all ... Open Source Web Design - // Home \\ · save this. first posted by cda on 2004-02-07 ... saved by 11694 people ... |
| del.icio.us |
|
| RAGE Software: More Info on RAGE WebDesign |
| For over 6 years RAGE WebDesign has been the HTML editor and web development tool of choice for thousands of Mac users. There is no other tool available ... |
| www.ragesw.com |
|
| Web Pages That Suck learn usability and good Web design by looking ... |
| Web Pages That Suck -- learn good Web design by looking at bad design. |
| www.webpagesthatsuck.com |
|
| Web Design from Scratch - Free web design course - basics, layout ... |
| A guide on essential skills for designing effective web sites. |
| www.webdesignfromscratch.com |
|
| Current style in web design |
| Current best practice in graphic design for the web, kind of boiled down into an edible form. |
| www.webdesignfromscratch.com |
|
| Web design - Wikipedia, the free encyclopedia |
| As the Web and web design progressed, the markup language used to make it, known as Hypertext Mark-up Language or HTML, became more complex and flexible. ... |
| en.wikipedia.org |
|
| UK Web Design Association - the Web Standards Organisation in the UK |
| The UK Web Design Association is a not-for-profit organisation - established to encourage and promote industry standards within the British web design ... |
| www.ukwda.org |
|
| WebDesignHelper.co.uk - Web Templates, Vertical & Horizontal Menus ... |
| FREE design help for all. Free page templates, Free vertical & horizontal menus and table templates. Tutorials, Graphics and java plus so much more ! |
| www.webdesignhelper.co.uk |
|
| Web Page Design for Designers |
| Web Page Design for Designers Web Design Archive. The cumulation of over eight years of articles, reviews and information about the graphic design of ... |
| www.wpdfd.com |
|
| WebDesign-L.com |
| Email list for web designers and developers, both professional and amateur. |
| www.webdesign-l.com |
|
| PageResource.com- by The Web Design Resource |
| Design your own web site with HTML! Includes an HTML tutorial, javascript tutorial, tips, tricks, and links to numerous web design resources and other html ... |
| www.pageresource.com |
|
| beautifully : : webdesign - links |
| Beautifully-webdesign.net, annuaire de liens autour du web design, mise à jour quotidienne. |
| www.beautifully-webdesign.net |
|