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			| A Web site: To Have or Have Not 
 Article:
 This article may only be reproduced in its entirety, with
 permission, and including the resource box and web
 site address. A courtesy copy of your publication would
 be nice, too!
 
 A Web Site: To Have or Have Not
 By: Tim Minnick
 http://www.intertecweb.com
 
 Maybe you own an established business, or maybe you
 own a "new" business, or are thinking of buying a
 business, or starting a business for yourself. If you are
 any of these people, this question may or may
 not have crossed your mind, "Do I need a web site for
 my business?".
 
 This article seeks to help you make that decision, notice
 I didn't say, this article seeks to answer that question
 for you. If you own a business or are thinking of buying
 or starting a business, you're an intelligent individual,
 perfectly capable of making that decision for yourself.
 I'll just present you with some information, objections
 and opinion and let you draw your own conclusion.
 
 First, let's look at a couple of the most common reasons
 business owners think they may not need a web site,
 these are real objections from business owners with
 whom I have spoken concerning a web
 site for their business. For your business' sake…
 I certainly hope not, but maybe you think the same thing:
 
 1.We don't have a computer and don't have
 Internet access at my business, so we
 don't need a web site.
 Please don't take offense, but a web site
 isn't for you to sit in your office and look
 at, thinking, "my, isn't that pretty". A web
 site is for your customers or potential
 customers to learn about you, your
 business and what products and/or
 services you provide. It's an opportunity
 for you to inform your customers, bring in
 new customers and most importantly an
 opportunity for you to increase your
 business' bottom line. After all, isn't your
 business bottom line what makes you
 money?
 
 2.We've been in business for 30 years and have
 never advertised. We've always depended
 on "word of mouth".
 My hat is off to you, if you can say this…
 and I only
 
 
				
 hope your good fortune
 continues. But let's face facts. We live in
 a rapidly changing world. Due to an ever
 growing increase in population, a
 population that moves from one end of
 the country to the other, at any given
 time, for a multitude of reasons. While
 word of mouth has always been, and I'm
 sure will always be the best form of
 advertising, how about the families that
 just moved into your neighborhood and
 haven't made any friends yet, but they
 have Internet access. They don't have
 the resource that people that have lived
 there for 30 years do. Isn't that a missed
 opportunity?
 
 You've read the objections and opinion. Here's the
 information:
 
 According to the US Department of Commerce, Internet
 traffic doubles every 100 days. In the year 2000, there
 were approximately 102 million Internet users in the US
 alone. Today, 70% of America is on the Internet. In
 1994 the entire Internet economy was $5 Billion, in 1998
 that same figure was $301 Billion, and Forrester
 Research predicted that that figure would be $3.1 Trillion
 by 2003. Well 2003 is almost over, and the latest
 statistics available at the time of writing show this to be a
 reasonable expectation. 65% of people in America that
 are on the Internet make their buying decisions online…
 there are more people that access the Internet when
 they're looking to buy products and services than there
 are that pick up the yellow pages.
 
 Now, I ask you, does your business need a web site?
 
 There are many qualified web designers that are quite
 capable of developing a cost effective, aesthetically
 appealing and functional web site for your business.
 You can find them on the web or in the phone book.
 Good luck with your business!
 
 
  About the Author 
 Tim Minnick is the Director of Intertec Web Solutions. He has been developing Aesthetically appealing,
 functional web sites for businesses ranging from Banks
 to Trucking Companies for nearly 6 years. He thrives on
 the challenge of developing an exciting and interesting
 web site.
 
 
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