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How to Design and Setup a Website
Note that the online version of this article contains screenshots that are helpful but could not be included in this article. To view it http://dollarware.us/websitedesign.htm You need your computer, some software and a connection to the Internet....
Testing Your Web Application - A Quick 10-Step Guide
Interested in a quick checklist for testing a web application? The following 10 steps cover the most critical items that I have found important in making sure a web application is ready to be deployed. Depending on size, complexity, and corporate...
Web Source Web Design Tips - Creating An Automatic Drop Down Navigation Menu
This is a simple navigation script that will redirect your visitors with a drop down menu that will automatically advance to the selected page without a submit button. Place this script where you'd like your menu to appear. You can add as many...
Website Template usage, beyond what you already know.
When it comes to search engine ranking "cute won't cut it". While search engines can generate a mind staggering volume of traffic what they feed off specifically is content. Search engines utilize software known as crawlers or spiders. Unfortunately...
Why Use a Web Design Template?
Why Use a Web Design Template? By Julia Jackson What is a Website Template? Many smart and savvy businesses are choosing to use a website template, and avoiding employing a professional designer. Why? Well, there are clear benefits: saving on...
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Aesthetics and Web Marketing
For four years I worked in the editorial department of a major Internet directory. My job required me to search for and review thousands upon thousands of Web sites. Oh, the horror!
I could tell you about the company that misspelled its own name. I could rhyme off a list of sites that had no contact information. I could even show you the university site that had a navigation button reading “Course Summery.” But I won’t. Instead, I want to address the less obvious and the overlooked: Web site aesthetics.
With more and more people searching and using the Internet to find products and services, a strong visual literacy has developed. Little animated GIFs that depict a construction worker with the words “Under Construction” blinking underneath have gone by the wayside. Well, in most cases. These are signifiers of “old school” design, when the Web was young. Today, a certain design standard is expected.
What many companies fail to understand is this: the site visitor is not a passive viewer, but an active user of the site, forming opinions about the site and the company it represents. The company image is not what the company thinks it is, but rather what the public perceives it to be. This encompasses the textual and visual cues the company provides the prospective client. Surveys have shown that Internet users base Web site credibility on two primary factors – design look and information/design structure. If companies really understood this, one would hope that there would be less horrific design on the Web.
Web site aesthetics support the company’s marketing strategy. Proper aesthetic design can add value to a page by reinforcing a company’s image, strengthening brand identification and creating a positive image in the public eye.
It is impossible to appeal to every
visitor’s individual taste, but it is possible to create a site that reflects the company’s image and elicits a positive response from viewers. Good layout, colour, style and font type can influence the site user’s assumptions about the company, or its products and services.
Businesses must understand their demographic and appeal to that visual sensibility. Too often companies are convinced by design firms try to be something they aren’t. Why an accounting firm would need a Flash intro is beyond me. Invest in simple, clean design that reflects the spirit and guiding principles of the company.
Site attractiveness also aids navigation and usability as well as adding to the enjoyment and overall site experience for the user. One of the main reasons that a user will leave a site quickly is not being able to find relevant content. When the aesthetics are good, the navigation buttons are easy to read, clearly labeled and, lastly, quickly found and identified.
Aesthetics are not frivolous or wasteful. To ensure a successful site, companies must not only consider the nuts and bolts of the technical side of the site, but the visual appeal that the site holds for the user. A well-designed site will be cost-effective as it will last longer, create value for the client and help market the company in the most professional way. Good design aesthetics add tangible benefits such as improved client response to the Web site and a memorable and solid company image.
About the Author
A. Charlotte Riley has worked as an Internet editor, content producer, marketing writer and researcher. She has a BFA from Concordia University, majoring in Photography. In her spare time she can be found cooking, working on crossword puzzles or hanging out with her daughter, Kate. Visit: http://www.acriley.com
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| Web Development |
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| Agile Web Development with Rails—Second Edition |
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| www.pragmaticprogrammer.com |
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| Web development mistakes | 456 Berea Street |
| When I visit a website, especially if it’s the site of a competitor or a prospective client, I like viewing… |
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| Articles and news on web standards, accessibility, usability, and other things related to web development and web design. |
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| Here, then, is a random assortment of new web development trends to be ready ... Web Development trends 2006: Überblogger Anil Dash maakte (een paar weken ... |
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