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Adding Flash 4 to your website
Macromedia has taken the internet world by storm with its introduction of Flash a few years ago. What started as an animation tool has evolved into a full website development tool. After clinching several deals with major supporters like...
How to Make Your Website a Big Hit
The Internet has become the leading information portal for hundreds of millions of global audiences. With this, lots of companies trust in the web’s capability to bring them lots of clients as well as bountiful sales and profits. How can this...
Sell Your Freelance Web Services to Businesses That Don't Have a Web Site
As you are probably already aware - there are many more freelancers out on the net than there are employers. Consequently, freelancers often find that they are bidding for a job along with hundreds of other web professionals. For this reason alone,...
The Critical Importance of Good Web Graphics to Internet Marketing Profits
There's an old saying: 'Don't judge a book by its cover', but this hardly applies to the science of designing web graphics. Everybody judges web sites by their 'cover' or home page, have no doubt. Is your site giving out a professional, visual...
Web Standards Part 1 : What are web standards?
There is a lot of talk about web standards within the web community but to business owners talk of web standards is like double-dutch. This article will give the low down on what these technologies are and how they relate to your web business. When...
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Designing A Successful Web Site
Before diving into the basics of good web site design, we should make sure we're all clear on one point. When we talk about web site design at Pacific Business Marketing, we're referring to structure, content and navigation, NOT "awesome" graphics or "cool" new programming languages
Design goals
Design considerations should take into account the basic goals of any "for profit" web site, including: the immediate impact a site makes on a paying customer -can a visitor immediately say "this site has what I'm looking for" the speed with which the customer can get to the information they need on the products and services they are prepared to buy – is navigation clear and simple the ease with which a customer can make a purchase and/or contact the web site owner to make the purchase - is information structured logically and can the visitor "click here" to buy the willingness of the visitor to leave an e-mail address and request additional information, future contact or otherwise wish to stay in touch with the web site owner
At a minimum, ensure your new or existing web site accomplishes the following:
1.Your main page should give the visitor an "at a glance" understanding as to what you do and what
is likely contained within your site.
2.Your main page MUST load quickly. Potential buyers are busy and unlikely to wait around for your page to load.
3.Provide a site map! (And make it easy to get to from any page). If your visitor is immediately interested in what you offer, a site map gives them the ability to quickly locate the product or service they are looking for.
4.Keep your overall design clean and uncluttered. Images, animation and links are integral parts of a successful and attractive site, but they can work against you if they're over done.
5.Throughout your site, ensure that it is obvious to your visitor where and how to contact you. Place your contact information (or a link to it) wherever you provide product or service information.
Consider having a professional web marketing firm review your existing site or participate in the development of your new site.
About the Author
Myron Curry is President of Pacific Business Marketing, a full service internet marketing and business development company. You may contact Myron at myron@business-marketing.com For additional internet business tips, visit Pacific Business Marketing's web site at http://www.business-marketing.com
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