|
|
|
Business Benefits of the Web Standards
Why your business benefits from adhering to the web standards Web standards are created to give benefits to the developer and the visitor. As a business, your website must be accessible, usable, attractive and convey a message of trust and...
How To Build A Website
That is a good question. How do you build a website? Where does one start that has no clue about web page design? First we assume that you have access to a computer and to the internet. Once that goal is accomplished. You have open reign. There are...
Testing Your Web Application - A Quick 10-Step Guide
Interested in a quick checklist for testing a web application? The following 10 steps cover the most critical items that I have found important in making sure a web application is ready to be deployed. Depending on size, complexity, and corporate...
"Top 10 Ways For Web Designers To Find New Clients"
Given the "dotcom" bust and the global recession of the past 18 months it can be difficult for Independent Web Designers to put food on the table these days. However, the business is out there -- you just have to be a little more aggressive in...
Web Source Web Design Tips - Using META Tags to Prevent Browser Cache
Meta tags are used to give detailed instructions, in regard to a web page, to the Search Engines and browsers. When visiting a web site, your browser will cache or make a copy of the web site for fasting viewing your next visit. This will prevent...
|
|
| |
|
|
|
|
|
|
Developing An Effective Physical Therapy Web Site
Physical therapists have unique web presence needs. An effective site must:
* Introduce the practitioner, and outline his or her style of treatment;
* Provide straightforward content establishing the practitioner’s credibility;
* Review services and common procedures performed by the practitioner;
* Inform the prospective client of the features and value of selecting the practitioner as a service provider;
* Offer immediate contact options, including a web e-mail form;
* Display office locations complete with photos, address, and driving directions.
Style and Navigation
The physical therapist’s web site should be clean, professional, and to the point. Avoid loading the site with Flash, Java applets, or other features that go beyond basic programming. Keep the practitioner’s target market(s) in mind; potential clients are looking for information, not savvy design.
Of course, this shouldn’t take away from the web site’s on-screen appeal. Images and text should be easy to review, however this doesn’t have to infer plain web design. Let the information stand out; compliment the text with images and basic page graphics.
If a logo, font, or color is already in use on printed marketing materials, incorporate this into the site so that all marketing materials present the practitioner consistently.
Content Elements
Presenting content in a basic, explanatory fashion will ensure the web site appeals to the greatest target market possible. If the site is loaded with concepts or terminology that is beyond traditional understanding, the reader will indirectly lose interest. Again, keep the target market in mind.
If at all possible, be sure to include a photo of the practitioner, as well as a limited biography. Photos of in-office staff are also helpful in developing a relationship between the client-prospect and the practitioner.
Each practitioner has his or her own style of treatment. Highlighting
the specific features and/or benefits of the practitioner’s services is the most effective way to turn prospects into clients. Increasing the unique value of the practitioner will establish credibility, promote interest, and increase the likelihood of taking a “next action step.”
Establishing a next action step is imperative in developing an effective web presence. All areas of the site must lead the prospect to a point of action, whether it be telephone contact, filling out a consultation form, or requesting additional information by mail or e-mail.
Tweaks and Tips
* When developing content, be sure to include plenty of key terms and phrases in the site’s general text. Search engines such as Google rely on content text, not meta tags, to determine search placement.
* Include key terms in image description tags and hyperlinks. Describe each image or link using terms and phrases relevant to the image, industry, and practitioner.
* Offer point-to-point driving direction to each office location by linking to a Google or Yahoo! map. This free service is a great way to increase prospect-to-client conversion, as visitors will recall the site provides driving directions.
* If you are a practitioner attempting to develop your first web presence, seek the advice and support of a full-service small business web design firm. Professional, affordable web design is available. Creating a “do it yourself” site may appear cost effective, however this can quickly become a complicated and time consuming project. Stay focused in your profession, and recruit the wisdom of a web professional.
About the Author
Jim D. Ray is a seasoned web developer and president of Web Presence, a national web design firm exclusively serving the small business market sector. To learn more, or for a free quote for your own web site, visit the Web Presence web site at http://www.web-presence.net.
|
|
|
|
|
| Web Development |
| This web summarizes the complete life cycle methodology for web development: planning, analysis, design, implementation, promotion, and innovation. |
| www.december.com |
|
| Web Development |
| Professional Web site design, graphic design, and Internet development services. |
| webdevelopment.com |
|
| Web Developer's Virtual Library: Web Development Tutorials and ... |
| News, tutorials, and reference material focusing on technical web development topics. |
| www.wdvl.com |
|
| Open Source Web Development Tutorials - Dev Shed |
| Open Source web development tutorials, forums, and tools. Topics covered include PHP, Apache, mySQL, Zope, Roxen, Jserv, Zend, XML, DHTML, and Javascript. |
| www.devshed.com |
|
| WebDeveloper.com |
| Hello all, I am new to web development. I have an understanding of website development, but no scripting experience. I have heard of JavaScript, PHP, ... |
| www.webdeveloper.com |
|
| LevelTen Web Design | Professional Website, Flash & Graphic ... |
| Offers logos, web sites, multimedia presentations, and custom media. Quote form. Based in Dallas, Texas. [Requires Flash] |
| www.leveltendesign.com |
|
| Web development - Wikipedia, the free encyclopedia |
| For larger businesses and organizations, Web development teams can consist of ... Since the mid-1990's, Web development has been one of the fastest growing ... |
| en.wikipedia.org |
|
| Web Design - HTML XML - Web Development - Web Site Design |
| Web Design and HTML are all about creating a great Web site. Use Web development and Web site design to build Web sites that customers return to over and ... |
| webdesign.about.com |
|
| Agile Web Development with Rails—Second Edition |
| Dave Thomas, Mike Clark, David Heinemeier Hansson, Leon Breedt, Thomas Fuchs, Andrea Schwarz; Pragmatic Bookshelf, 2006, ISBN 0977616630. |
| www.pragmaticprogrammer.com |
|
| CYGAD's WebDevelopment - Welcome to CYGAD’s WebDevelopment! - The ... |
| CYGAD's WebDevelopment - The finest Resources for WEB-Design, WEB-Master and WEB-Developer! |
| www.webdev.cygad.net |
|
| Web Development Bookmarklets |
| Includes tools for viewing and testing CSS styles, viewing scripts and variables, and showing the structure of a document. |
| www.squarefree.com |
|
| SGI - Freeware - Web Development |
| Links to freeware web development tools, browsers, software, etc. |
| www.sgi.com |
|
| Webmonkey: The Web Developer's Resource |
| Resources for web site developers including how-to guides, code libararies, server technologies and authoring resources. |
| www.webmonkey.com |
|
| Web Development Tools - Web Developer's Journal |
| Tips on Web page design and development, HTML, graphics, scripting, favicon, development tools, Java, sql basics, building web sites, and much more for ... |
| www.webdevelopersjournal.com |
|
| Web Developer's Handbook | CSS, Web Development, Color Tools, SEO ... |
| Web Developer's Handbook is a list of essential web-sites, which make the life of web developers easier. Compiled and updated by Vitaly Friedman. |
| www.alvit.de |
|
| Ceonex Web Development & Web Design - Full Service Digital ... |
| Web design, web development, online branding, application development and other full service business solutions focused on prospect conversion and customer ... |
| www.ceonex.com |
|
| Cayenne Web Development - web design agency, Oxfordshire, UK |
| Specialist web design agency based nr Banbury, Oxfordshire, offering a complete website design and development service. |
| www.cayenne.co.uk |
|
| Web development mistakes | 456 Berea Street |
| When I visit a website, especially if it’s the site of a competitor or a prospective client, I like viewing… |
| www.456bereastreet.com |
|
| Web development mistakes | 456 Berea Street |
| Articles and news on web standards, accessibility, usability, and other things related to web development and web design. |
| www.456bereastreet.com |
|
| Anil Dash: Web Development Trends for 2006 |
| Here, then, is a random assortment of new web development trends to be ready ... Web Development trends 2006: Überblogger Anil Dash maakte (een paar weken ... |
| www.dashes.com |
|
|