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Sell Your Freelance Web Services to Businesses That Don't Have a Web Site
As you are probably already aware - there are many more freelancers out on the net than there are employers. Consequently, freelancers often find that they are bidding for a job along with hundreds of other web professionals. For this reason alone,...
Simple Steps to Finding a Web Designer
Simple Steps to Finding a Web Designer Step 1. Planning While searching for the right web designer it is important to have a clear idea of what the role your new website will fill. Will it provide information to your customers? Will it serve the...
Web Content: How Much Should I Pay?
When web content gets discussed on webmaster bulletin boards, the most common question is, "how much should I pay?" That question is both perfectly logical, and perfectly stupid:
Logical, because the biggest expense of any...
Web Site Monitoring Is A Global Necessity
Bill Huang sits down at his computer. As he connects to the Internet, he glances out at the sun poking its nose above the Hong Kong skyline. It will be another busy day, and he has to order those slippers for his wife before rushing off to a...
Web Standards Part 1 : What are web standards?
There is a lot of talk about web standards within the web community but to business owners talk of web standards is like double-dutch. This article will give the low down on what these technologies are and how they relate to your web business. When...
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Focus Your Web Site... Or Get Out Of Business
Last November, I was jumping up and down absolutely excited
about my new idea. I was going to create a web site filled
with articles, links and resources on just about any topic
you could imagine. This way no matter who finds my site and
for whatever reason they click on it, I will always make
money, right?
So, I spent time collecting and writing articles on health,
beauty, business, finance, insurance, parenting, and
computers, joined a gazillion of affiliate programs for each
topic and finally launched my HelpingFoot.com.
Three months later I made exactly zero income! I wrote to
several e-zine publishers asking for advice. They told me my
web site has too much to offer - visitors just don't know
where to start, and what direction to go.
"Yeah, right", I thought. "What do they know? After all,
with so many articles and resources my visitors will surely
find something to do!"
I was terribly wrong, and I am glad I realized it before
wasting more of my time. I had to do something to make this
site profitable. But what?
I re-designed my HelpingFoot.com completely. But first I
asked myself what I want my visitors to do: order my
products? sign-up for my newsletter? read articles? visit my
web forum?
You see, when you know exactly what you want your visitors
to accomplish on their first visit, you are more likely to
come up with a good design.
Since I already had two other web sites devoted to direct
selling, I decided to use this one entirely for opt-in
mailing list by capturing my visitors' e-mails.
1) I removed all the links to irrelevant articles and focused
the entire site around web design for beginners.
2) Those old articles are still there (hey, they generated a
lot of general traffic from the Search Engines!), but are not
linked to from the homepage.
3) I created a small pop-up window that asks for my visitors
e-mails
4) Placed a sign-up form right on my home page, and linked
to another page called "free newsletter" in case my
visitors come from a page other than my home page.
5) I have also created an attractive cartoonish logo for my
newsletter.
6) Every past issue of my newsletter includes a sign up form at
the bottom so people can subscribe right after reading it.
Can you guess what happened?
The number of people signing up for my newsletter tripled!
I went from 20 subscriptions a week to 60 - in just a few
days. This means that every month my list will grow by
approximately 240 people! And every self-respecting
successful marketer has a growing list to announce new
products and offers, test marketing strategies, and
develop a close relationship with their subscribers.
Now, if I wanted to make my web design forum as the main
focus of HelpingFoot.com, for example, I would emphasize it
right on the home page: with graphics, links and incentives.
So, ask yourself now: what is my "Most Wanted Response"?
Then make sure your entire web site is centered around this
goal. With the right amount of quality traffic, I guarantee
you will accomplish that goal.
About the Author
Milana Nastetskaya is a full time web and the author of
two books: "Create Your First Busines Web Site in 10
days" and "65 Instant Web Design Answers".
http://www.firstbusinesswebsite.com
http://www.instantwebanswers.com
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| When I visit a website, especially if it’s the site of a competitor or a prospective client, I like viewing… |
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| Articles and news on web standards, accessibility, usability, and other things related to web development and web design. |
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