|
|
|
Building the Website of Your Dreams Not Your NightMares
In 1999, when I set out to build my first website I knew very little about html and even less about planning websites. Like a lot of Newbies I just struggled along learning as I went. I also knew very little about running a home business on the...
Web Content: How Much Should I Pay?
When web content gets discussed on webmaster bulletin boards, the most common question is, "how much should I pay?" That question is both perfectly logical, and perfectly stupid:
Logical, because the biggest expense of any...
Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image "Bit-Depth"
Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image "Bit-Depth" Are bloated images slowing down your web site and causing you lost business? Images comprise over 50% of the average web page so putting them on...
Website Design Strategies for Internet Marketer
You have no other choice. If you want to be successful online, you will need to build a website that serves the needs of your visitors in a manner thet is both user-friendly and easily understood.
I think this sound easy, right? But you need to...
Why You Need A Web Site
"I have a small business with just a couple of employees and I don’t think my product can really be sold online. Do I need a web site?"
In this day and time, there is very little that can’t be sold over the Internet. There are over 20 million...
|
|
| |
|
|
|
|
|
|
Plan Your Web Site for Profits
Most businesses fail to plan for online success. Knowing your purpose,
audience, and uniqueness are the first steps to developing a successful web
site. Follow these three steps to position your web site for Internet profits.
Step 1: Determine Your Purpose
The first step in planning a web site is to determine what you want to
accomplish. Do you want to sell products and services, find new customers,
establish credibility, or improve customer service?
The purpose of your web site will affect its content and design. Depending
on your goal, you may want to write articles to establish trust, provide a
compelling sales letter, a catalog, product information, a secure online order
form, and a shopping cart.
Step 2: Define Your Ideal Customers, Their Needs and Concerns
Many web sites are trying to attract everybody. DonÕt make this mistake.
Your web site will be more profitable when focusing on your ideal prospects
who are likely to buy your products or services. Ask the following questions
to create a profile of your ideal customers.
- Who are your customers? Who will be visiting your web site?
- Who wants or needs your products or services?
- What are your customersÕ needs and concerns?
- What is the age range, gender, profession, industry, income level,
education, and reading level of your ideal customers?
- Why will they come to your site?
- What problems do your products or services solve?
- What information do they want?
- Are most of your customers computer literate?
- What computer, monitor, and screen resolution do they have?
- What browsers do they use?
- Do your visitors connect to the Internet with a slow modem or a fast
connection such as cable or DSL?
After defining your ideal customers, target your web siteÕs content, message,
and design directly to them. Here are some examples of how your audience
affects the design of your web site. If you are targeting seniors, make your
text large. If your prospects are accountants, use a conservative design. Make
your design colorful for children. Avoid movies, sounds, Flash animations,
and Java programming if your clients have slow computers and Internet
connections.
To target your content to your ideal customers, tell right away what your web
site is about and whatÕs in it for them. If they
don't read further, they were not
prospects. Attract your target audience with a benefit-oriented headline and
provide valuable, useful, and interesting information your prospects are
interested in.
Step 3: Demonstrate Your Uniqueness
Emphasize your uniqueness to make your web site stand out and set you
apart from your competition. Attract your audience with a benefit that is
different from other web sites. What is your distinct advantage? What
separates you from your competition? What is distinctive about your offer?
Visiting competing web sites will give you ideas about content, design, and
features you may need for your web site. Then develop a site that stands out
and distinguishes you from them.
Here are some questions that will help you formulate your uniqueness.
- What are the most important results your customers will achieve from your
products or services?
- Why should prospects buy from you instead of your competitors?
- What do you do better than anyone else? Do you possess hard-to-find or
specialized expertise? Do you offer a free consultation, initial visit, analysis,
or better advice?
- What makes your products or services better, unique, or more desirable than
your competitors?
- Do you have the lowest prices or the highest quality products in your
industry? Do you provide the fastest service, the strongest guarantee, longest
hours, or better follow up? Do you keep customers informed with newsletters
or information hotlines?
Plan your web site for profits. Determine what you want to accomplish with
your web site, who your ideal audience is, and what makes your online
business unique. Only after implementing these steps are you ready to start
developing your web content.
P.S. Read more in-depth articles at http://www.profitablewebstrategies.com
This article is an excerpt from Inside Secrets to Developing a Profitable Web
Site. More info at http://www.profitablewebstrategies.com/ebook.htm.
About the Author
Web design built on proven marketing strategies!
FREE monthly ezine "Web Profit Strategies" provides powerful, non-techie
Web design and marketing strategies to increase your online profits.
Subscribe and get a FREE report, "10 Easy Ways to Boost Your Online
Sales." Send email to: mailto: subscribepws@profitablewebstrategies.com
|
|
|
|
|
| Web Development |
| This web summarizes the complete life cycle methodology for web development: planning, analysis, design, implementation, promotion, and innovation. |
| www.december.com |
|
| Web Development |
| Professional Web site design, graphic design, and Internet development services. |
| webdevelopment.com |
|
| Web Developer's Virtual Library: Web Development Tutorials and ... |
| News, tutorials, and reference material focusing on technical web development topics. |
| www.wdvl.com |
|
| Open Source Web Development Tutorials - Dev Shed |
| Open Source web development tutorials, forums, and tools. Topics covered include PHP, Apache, mySQL, Zope, Roxen, Jserv, Zend, XML, DHTML, and Javascript. |
| www.devshed.com |
|
| WebDeveloper.com |
| Hello all, I am new to web development. I have an understanding of website development, but no scripting experience. I have heard of JavaScript, PHP, ... |
| www.webdeveloper.com |
|
| LevelTen Web Design | Professional Website, Flash & Graphic ... |
| Offers logos, web sites, multimedia presentations, and custom media. Quote form. Based in Dallas, Texas. [Requires Flash] |
| www.leveltendesign.com |
|
| Web development - Wikipedia, the free encyclopedia |
| For larger businesses and organizations, Web development teams can consist of ... Since the mid-1990's, Web development has been one of the fastest growing ... |
| en.wikipedia.org |
|
| Web Design - HTML XML - Web Development - Web Site Design |
| Web Design and HTML are all about creating a great Web site. Use Web development and Web site design to build Web sites that customers return to over and ... |
| webdesign.about.com |
|
| Agile Web Development with Rails—Second Edition |
| Dave Thomas, Mike Clark, David Heinemeier Hansson, Leon Breedt, Thomas Fuchs, Andrea Schwarz; Pragmatic Bookshelf, 2006, ISBN 0977616630. |
| www.pragmaticprogrammer.com |
|
| CYGAD's WebDevelopment - Welcome to CYGAD’s WebDevelopment! - The ... |
| CYGAD's WebDevelopment - The finest Resources for WEB-Design, WEB-Master and WEB-Developer! |
| www.webdev.cygad.net |
|
| Web Development Bookmarklets |
| Includes tools for viewing and testing CSS styles, viewing scripts and variables, and showing the structure of a document. |
| www.squarefree.com |
|
| SGI - Freeware - Web Development |
| Links to freeware web development tools, browsers, software, etc. |
| www.sgi.com |
|
| Webmonkey: The Web Developer's Resource |
| Resources for web site developers including how-to guides, code libararies, server technologies and authoring resources. |
| www.webmonkey.com |
|
| Web Development Tools - Web Developer's Journal |
| Tips on Web page design and development, HTML, graphics, scripting, favicon, development tools, Java, sql basics, building web sites, and much more for ... |
| www.webdevelopersjournal.com |
|
| Web Developer's Handbook | CSS, Web Development, Color Tools, SEO ... |
| Web Developer's Handbook is a list of essential web-sites, which make the life of web developers easier. Compiled and updated by Vitaly Friedman. |
| www.alvit.de |
|
| Ceonex Web Development & Web Design - Full Service Digital ... |
| Web design, web development, online branding, application development and other full service business solutions focused on prospect conversion and customer ... |
| www.ceonex.com |
|
| Cayenne Web Development - web design agency, Oxfordshire, UK |
| Specialist web design agency based nr Banbury, Oxfordshire, offering a complete website design and development service. |
| www.cayenne.co.uk |
|
| Web development mistakes | 456 Berea Street |
| When I visit a website, especially if it’s the site of a competitor or a prospective client, I like viewing… |
| www.456bereastreet.com |
|
| Web development mistakes | 456 Berea Street |
| Articles and news on web standards, accessibility, usability, and other things related to web development and web design. |
| www.456bereastreet.com |
|
| Anil Dash: Web Development Trends for 2006 |
| Here, then, is a random assortment of new web development trends to be ready ... Web Development trends 2006: Überblogger Anil Dash maakte (een paar weken ... |
| www.dashes.com |
|
|