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Building a Successful Web Site: What NOT To do:
These days, there's no shortage of "how to" guides and articles out there that purport to explain what one must do in order to become a successful Web site owner. If you want to build a successful site, however, it's equally important that you also...
eCommerce Web Design Solutions
eCommerce web design is a lot more than just putting your company brochure on the net or adding an internet shopping cart to your existing product catalog. There are some fundamental differences between doing business online and doing business the...
GETTING YOUR OWN WEB SITE QUICKLY AND CHEAPLY
Today, it is possible to create your own Web site in minutes and at no cost. Then, when you are ready, you can get your own domain name and Web hosting service. But first, you can experiment, develop what you want to say, and put up a site with...
Good Web Design: The Importance of Navigation
A well-designed website has many facets: gorgeous graphics, cool animations, drop-down menus, and of course, relevant content. Another important feature, often overlooked, is a good, solid navigation scheme. I review many sites every week. A...
Is There Benefit to Green in Web Design?
John Deere tractors are painted green - so are encoders produced by Gurley Precision, rental equipment from Sunbelt, and metering pumps from Pulsafeeder. Many manufacturers report that they sell more products when they are painted green. Why? How...
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Web Accessibility and Your Business
One of the things I find I’m most often fighting with my peers and competitors is the need for your website to be accessible. An Accessible website is a website that caters to the needs of disabled individuals and people using alternative web browsing methods like third party browsers, PDA’s, etc. As a business owner, it is important to have a website that meets at least the minimum Web Accessibility Standards. If your website is accessible you stand to benefit from:
*Increased Market Share and Audience Reach,
*Improved Efficiency,
*Demonstrate Social Responsibility, and
*Reduce Legal Liability.
By having an accessible website you increase your website’s ability to reach people, thereby helping to increase market share. In some market populations the number of people with disabilities can be as high as 20 percent. Some countries experience disability numbers as high as 8 to 10 percent.
An Accessible website also allows people who don’t speak the language the website is written in have it translated to their native tongue. This, of course, makes it easier to reach a more diverse group of people.
Search engines like accessible websites. An accessible website is text (or content)
based. Search engines only read text. Accessible websites are more likely to be listed favorably with search engines because they provide more content, which makes them appear more relevant.
You can improve website efficiency through satisfying accessibility standards. Websites are easier to maintain by staff and are generally loaded faster by web browsers.
Most businesses stress their commitment to enriching their community. An accessible website is an example of such a commitment.
With anti-discrimination laws on the books, an accessible website can help public institutions like university, municipalities, and other publicly operated entity avoid legal issues as it is required to cater to the needs of all individuals.
These are but a taste of the benefits an accessible website can offer your business. For more details, visit: http://www.w3.org/WAI/bcase/benefits.html.
About the Author
Joel Padot is the Director of Operations at 3D Solutions for Business, LLC, a web development and business consulting company located in Gainesville, Florida. Joel's professional interests and, likewise, areas of expertise include website accessibility and useability.
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