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Do You Really Need A Website?
Having a website is the one form of marketing your business that just keeps on giving! But how do you know if you need a website?
Well, with the amount of information that is available with just a few keystrokes or clicks of the mouse, why...
Find a Hidden Fortune in Your Website 'Stats'
Most people never bother to look at the statistics program that comes with virtually every website because few realize the goldmine of information it contains. Your website statistics hold the key for understanding your traffic, improving sales...
How to Design and Setup a Website
Note that the online version of this article contains screenshots that are helpful but could not be included in this article. To view it http://dollarware.us/websitedesign.htm You need your computer, some software and a connection to the Internet....
In Search of Webhosting: First Understand the Industry
In search of a webhosting company for personal or small business purposes? We advise you to take a look at this article to understand the hosting industry and study its dynamics to know what to look for before you make your choice.
First, a...
Web Content Case Study ...
We recently "re-engineered the content and design of a website for Gardner+Lang ( www.gal.com.au ), a leading commercial real estate consultancy in Melbourne, and the result is a site that is quite different from most commercial agency sites. But...
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Web Accessibility and Your Business
One of the things I find I’m most often fighting with my peers and competitors is the need for your website to be accessible. An Accessible website is a website that caters to the needs of disabled individuals and people using alternative web browsing methods like third party browsers, PDA’s, etc. As a business owner, it is important to have a website that meets at least the minimum Web Accessibility Standards. If your website is accessible you stand to benefit from:
*Increased Market Share and Audience Reach,
*Improved Efficiency,
*Demonstrate Social Responsibility, and
*Reduce Legal Liability.
By having an accessible website you increase your website’s ability to reach people, thereby helping to increase market share. In some market populations the number of people with disabilities can be as high as 20 percent. Some countries experience disability numbers as high as 8 to 10 percent.
An Accessible website also allows people who don’t speak the language the website is written in have it translated to their native tongue. This, of course, makes it easier to reach a more diverse group of people.
Search engines like accessible websites. An accessible website is text (or content)
based. Search engines only read text. Accessible websites are more likely to be listed favorably with search engines because they provide more content, which makes them appear more relevant.
You can improve website efficiency through satisfying accessibility standards. Websites are easier to maintain by staff and are generally loaded faster by web browsers.
Most businesses stress their commitment to enriching their community. An accessible website is an example of such a commitment.
With anti-discrimination laws on the books, an accessible website can help public institutions like university, municipalities, and other publicly operated entity avoid legal issues as it is required to cater to the needs of all individuals.
These are but a taste of the benefits an accessible website can offer your business. For more details, visit: http://www.w3.org/WAI/bcase/benefits.html.
About the Author
Joel Padot is the Director of Operations at 3D Solutions for Business, LLC, a web development and business consulting company located in Gainesville, Florida. Joel's professional interests and, likewise, areas of expertise include website accessibility and useability.
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| When I visit a website, especially if it’s the site of a competitor or a prospective client, I like viewing… |
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| Articles and news on web standards, accessibility, usability, and other things related to web development and web design. |
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