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A Web site: To Have or Have Not
Article: This article may only be reproduced in its entirety, with permission, and including the resource box and web site address. A courtesy copy of your publication would be nice, too! A Web Site: To Have or Have Not By: Tim Minnick...
Five Pieces of Information You Must Include on Your Website to Generate Sales
One of the first things online entrepreneurs have to recognize about the Internet is that it's a very impersonal medium. When you're selling something to someone in direct conversation, you have the opportunity to create rapport and inspire trust in...
Graphics for the web: GIF Format
The GIF (Graphics Interchange Format) format was invented in 1987 by Compuserve to allow images to be displayed. This format allows for 256 colors (which was a lot at the time), compression, interlacing and animation. It is a very powerful format,...
How to Create a Professional Website In Less Than a Week
Here's a really simple way... any novice can create a fully functional website in less than a week.
Websites are the wave of the future. Although many companies are using an online presence to drive business to their brick and mortar stores,...
Web Designers Beware!
As a web designer, I have a personal interest in a new trend which threatens to put me and my kind out of business. That “threat” is Web Design Templates. In short they are ready-made web design products which can be used as a basis for a fast and...
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Web Accessibility and Your Business
One of the things I find I’m most often fighting with my peers and competitors is the need for your website to be accessible. An Accessible website is a website that caters to the needs of disabled individuals and people using alternative web browsing methods like third party browsers, PDA’s, etc. As a business owner, it is important to have a website that meets at least the minimum Web Accessibility Standards. If your website is accessible you stand to benefit from:
*Increased Market Share and Audience Reach,
*Improved Efficiency,
*Demonstrate Social Responsibility, and
*Reduce Legal Liability.
By having an accessible website you increase your website’s ability to reach people, thereby helping to increase market share. In some market populations the number of people with disabilities can be as high as 20 percent. Some countries experience disability numbers as high as 8 to 10 percent.
An Accessible website also allows people who don’t speak the language the website is written in have it translated to their native tongue. This, of course, makes it easier to reach a more diverse group of people.
Search engines like accessible websites. An accessible website is text (or content)
based. Search engines only read text. Accessible websites are more likely to be listed favorably with search engines because they provide more content, which makes them appear more relevant.
You can improve website efficiency through satisfying accessibility standards. Websites are easier to maintain by staff and are generally loaded faster by web browsers.
Most businesses stress their commitment to enriching their community. An accessible website is an example of such a commitment.
With anti-discrimination laws on the books, an accessible website can help public institutions like university, municipalities, and other publicly operated entity avoid legal issues as it is required to cater to the needs of all individuals.
These are but a taste of the benefits an accessible website can offer your business. For more details, visit: http://www.w3.org/WAI/bcase/benefits.html.
About the Author
Joel Padot is the Director of Operations at 3D Solutions for Business, LLC, a web development and business consulting company located in Gainesville, Florida. Joel's professional interests and, likewise, areas of expertise include website accessibility and useability.
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| When I visit a website, especially if it’s the site of a competitor or a prospective client, I like viewing… |
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