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Easy Steps To Website Development and Promotion
One of the most important parts of establishing a new website is website development and promotion. For people to visit your new site, you have to attract them. After spending so much time drawing up your website, you must also think of ways to...
Testing Your Web Application - A Quick 10-Step Guide
Interested in a quick checklist for testing a web application? The following 10 steps cover the most critical items that I have found important in making sure a web application is ready to be deployed. Depending on size, complexity, and corporate...
The Top Seven Strategies for Website Success
Whether you're concerned with business-to-business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be...
TRANSLATING YOUR WEB
Considering that 43% of Internet users cannot read English, translating your web site into a foreign language is a powerful way to promote your business. But getting your web site translated can be an expensive exercise. Rates can vary between 0.04...
Webjunxsion is Foraging It’s Way Through the Muddle
Webjunxsion has come a long way since September of 2003. There webpage was VERY unprofessional in the beginning as you can see at http://www.webjunxsion.com/home. Things seem to be changing for them though and there looks are improving somewhat as...
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Web Designers Beware!
As a web designer, I have a personal interest in a new trend which threatens to put me and my kind out of business. That “threat” is Web Design Templates. In short they are ready-made web design products which can be used as a basis for a fast and high-quality website. You usually receive a Photoshop file (.psd), Flash file (.fla), HTML files with your tables and initial scripting already complete, fonts, sounds and anything else which may be part of the website design.
A couple of years ago these templates were a small issue in the world of design. Most of them were of minimal quality and there were not all that many out there. Now some of the “big players” like BG Website Templates, The Discount Directory and Plantillas De Website are supplying spectacular designs which include 3D animated Flash, multimedia and dynamic programming for prices comparable to dinner out. Many of these templates rival even the best custom designer's work. So how can we (the humble designer) survive?
- My first suggestion is to “aim high”. By that I mean start targeting a “higher end” clientele. Most companies of any size will not want to have a website design which may well be found on dozens of other websites around the world.
- These templates, while very impressive, are still templates. They
still require the knowledge and skills of a professional for them to function to their full potential. So consider promoting your customization skills to those clients who are looking for a low cost solution. You can still make a pretty profit on the website and you'll get it done much faster. Another advantage to this method is that the client has already chosen a design, so the process of “back and forth” designing is removed.
- Finally, you may choose to directly promote templates on your own website. You may feel that you're cutting your own wrists, but as mentioned before, the clients who wish to use a template most likely didn't want to spend the money for your custom work anyway. Once you've saved them money on design work by selling them a template, you have a much better chance of upgrading their order with add-ons like chat rooms, help desks and newsletters. In the end you may end up coming out ahead.
Whether or not our careers as designers will survive this competition remains to be seen; but in the meantime it doesn't hurt to at least become familiar with web templates. Knowing your competition is key to success.
About the Author
Written by Gene Tewksbury Webmaster/Lead Designer at Blue Gel Media Exciting custom web and multimedia design and development.
Copyright © 2005 Blue Gel Media
This article may be reproduced if all content, links and byline remain intact.
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