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Creative Offline Website Marketing Techniques
Although the vast majority of website traffic is the direct result of search engines, there are many offline marketing techniques that can be used to draw customers to your website. The examples listed below are but a few ways in which you can...
Making Better Web Graphics that grab your attention and load FAST.
AG Graphics Making Better Web Graphics that grab your attention and load FAST. Volume 1, Issue 1 October 1, 2004 You are subscribed to - Making Better Web Graphics that grab your attention and load FAST. If you wish to be removed, you can find...
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What Color is Your Website?
During site creation, it is very easy to fall into the trap of
"if I can, I will" thinking. This method of thinking is very
dangerous. The premise is if I can create a site with 256
differently colored words, backgrounds and graphics, I will.
Your site may look great, but what will you accomplish?
The disadvantage to creating a single site with dozens of
different colors is color compatibility between different
operating systems, monitors and browsers. If the browser
of your visitor cannot show an exact color from your website,
it will choose the closest or mix the nearest two colors. This
is called dithering. The result can be something you did not
want or expect.
The best way to avoid dithering is to optimize your site colors.
The best way to optimize your colors is to use the colors in a
216-color palette. Here is a good link that give a full example
on dithering and color palettes:
http://webreference.com/dev/graphics
You can also find additional information on dithering by
searching by the following words: dithering, avoid dithering
and halftones By designing a site with this in mind, your site
will appear as it should to all of your visitors.
Now that you have learned about dithering, let's learn how
colors evoke a broad array of emotions, and influence our
decision-making process every day. By using these nonverbal
clues to your advantage, you can influence how your visitors feel
about your site.
Colors and How to Use Them
The three primary colors are yellow, red and blue. The
secondary colors are orange, green and purple. The secondary
colors are the results of mixing two primary colors together.
Yellow and red will create orange. Yellow and blue will make
green. Blue and red will create purple. Of course, mixing
secondary colors with primary colors will further increase color
variations.
Here are some of the emotions and moods commonly associated
with the more popular colors. Remember, these examples are
broad emotional definitions for each color.
Red: Red is designed for the daring, persuasive and passionate.
It also represents "danger", "stop" or heat. Red can be a very
powerful motivator when used with proper corresponding
words.
Words and phrases to highlight with red include: "Act Now",
"Stop", "Order today", "Red hot", "Don't miss out" or "Don't
miss this opportunity".
Blue: This favorite color for many individuals promotes
trustworthiness, success, seriousness and calmness. Use blue in
the beginning or end of your sales pages. This should help to
encourage the trustworthiness of your site. Here are some words
and phases to use with blue: "Our history", "Our mission
statement", "Slow down", "Quiet", "Calm" and "Teamplayer".
Green: Money, security and conservative emotions are evoked
by the use of green. Here are some examples to highlight with
green: "Order from us", "Secure", "We don't gamble with your
money", "Education" and "Your future".
Yellow: Yellow is thought to be playful and associated with
movement. In most cases, use yellow in logos and banners and
not highlighting text. Yellow can be difficult to read on white and
certain other backgrounds. A few good words to highlight with
yellow are: "Hurry up", "Get it now", "Go" and "Fast".
Black: Hopelessness and high tech can describe black. Black is
lifeless, however, it is the backbone of internet pages. You can
use black with any word or phase.
Purple: Purple represents royalty and justice. Purple should be
used sparingly in website design, because it also promotes
ambiguity and uncertainty. Some words purple could highlight
include: "Law", "Fairness", "Hierarchy", "Family" and "Honor".
Neon colors: Neon colors should be used for sites with teenage
audiences.
Medium/neutral tones: These colors should be used on sites with
an older target audience.
Colors speak their own language and evoke emotions instantly.
Use colors sparingly, yet intelligently, in the creation of your website.
Once you understand how to intertwine colors into your site, your
sales should increase.
About the Author
Andrew T. LaPointe is President and CEO of
www.youronlinebusiness.com. He is also the author of the Internet
course Your Online Business.com - A step-by-step Guide to
Building an Online Fortune. His site www.youronlinebusiness.com is
dedicated in assisting web entrepreneurs generate an income from
the Internet.
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