|
Article writing; the art of attracting website visitors
If you have just built a new website, or have an existing website, then you
are now at the stage where you are wondering how to let the internet world in general know so that you can start receiving those highly desirable daily website visitors....
Business Writing Skills I: What Do You Want To Say?
Many web entrepreneurs are unfamiliar with business writing. In truth, concise writing will build your business because you will better connect with customers and prospects. In this five-part series, the author will teach you how to make your web...
Earn Money From Freelance Writing
If your writing skills are not so good, or you’ve failed your English test on the high school, you may be feeling a little slighted about writing an article, report, sales copy or ebook. If it’s your case, there is a solution just for you. ...
Writing a book - tips from an author #5
Secrets of the Manuscript Format. You'd be surprised how many
wannabe novel writers fall at the second-to-last hurdle -
presenting their work to prospective agents and publishers.
Believe it or not, there IS a preferred manuscript format...
Writing From An Amateur Perspective
So, you want to be a writer? You probably have some background
in writing, perhaps did well in school with the subject, or have
simply always liked the idea of writing for fun and even for
profit. While you have the will to write, you are unsure...
|
|
| |
|
|
|
|
|
|
An SEO Copywriting Makeover – Turning “Not” Into “Hot” Part 2 of 2
by Karon Thackston © 2003
http://www.copywritingcourse.com
In part one of this article series, I outlined a recent project I undertook for a Web site that sells gas logs. The site had a lot of potential, but in its current state the sales orientation of the index (home) page and the keyword saturation were causing less-than-stellar results for the client. My job was to rewrite the index page (from scratch) in order to boost SE rankings and response.
In part one, I gave the details of how I assessed the current copy, how I created a “to do” list of objectives, and how I reworked the copy in order to increase search engine optimization. Now – in part two – we’ll continue.
The remaining items on my “to do” list included:
1. Make the copy more inviting.
2. Draw visitors into the fireplace experience.
3. Don’t just give features… give benefits, too.
4. Make the sale before sending them to the dealer.
Make the Copy More Inviting and Draw Visitors Into the Fireplace Experience
The current copy actually only consisted of one short paragraph that basically instructed the visitors to imagine their homes with Eiklor gas logs, told them that this site couldn’t give them the true experience of gas logs, and that they should visit their local dealer.
But I wanted to get the site visitors in the “mood” for gas logs. Even though they may not be able to fully experience the atmosphere created by a fireplace-lit room, I wanted them dreaming about it prior to leaving the site. I also wanted them to be sold on Eiklor gas logs *before* they went to their local dealers.
Fireplace dealers normally don’t sell just one brand of gas logs. Before the customers went tromping off to dealers who might try to sell them a set of gas logs with a higher profit margin, or with a special dealer rebate, I wanted to be sure the site visitors would be so impressed they would purposely mention the Eiklor
name.
The original copy is here: http://www.copywritingcourse.com/Eiklor/EiklorFlames.html
The revised version (not formatted) can be viewed here: http://www.copywritingcourse.com/Eiklor/EiklorFlames-Revision.doc
As you’ll see, more emotion, more feeling, more of the personal experience of having a home with a fireplace is revealed in the new version. It connects better than the simple statement of “Imagine these gas logs in your home.”
Don’t Just Give Features… Give Benefits, Too and Make the Sale Before Sending Them to the Dealer
The next section of the copy has a two-fold purpose. One is to bolster the features of these logs with associated benefits so the site visitors better understand what they’re getting. The second is to convince them that – once they visit their local retailers – they need to ask specifically for Eiklor Gas Logs.
The section with the bulleted list serves both purposes. By giving quick statements about both the features and benefits of these logs, I’m giving the visitors the opportunity to scan for what they need. I’m also quickly making points about the quality of these gas logs. Lastly, I’m answering the ever-important question “What’s in it for me?”
The closing paragraph reiterates that Eiklor is considered one of the best and that the site visitors should go to the local dealer and see these logs for themselves.
Overall, the copy was greatly improved in both respects – search engine optimization and sales orientation. Now the page is fully prepared to bring in new visitors and turn a profit from them.
About the Author
Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine at http://www.ktamarketing.com/ezine.html.
|
|
|
|
|
| Guide to Academic Writing Article - Management - University of ... |
| University of Canterbury-- Te Whare Wananga o Waitaha. UC Home | Courses | Departments | Library | Teaching | Research | Students | Contacts | Search ... |
| www.mang.canterbury.ac.nz |
|
| Writing the Empirical Journal Article |
| File Format: PDF/Adobe Acrobat - View as HTML |
| Your browser may not have a PDF reader available. Google recommends visiting our text version of this document. |
|
| Writing article about audio systems and need enthusiasts to ... |
| Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - I'm looking for enthusiasts willing to be interv. |
| forums.custom.autos.yahoo.com |
|
| Writing article about audio systems and need enthusiasts to ... |
| Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - hey buddy i got a premmie system in my car i have a. |
| forums.custom.autos.yahoo.com |
|
| Writing Article About G2 - Seeking Input | Gallery |
| Writing Article About G2 - Seeking Input. steveohm. Joined: 2005-10-28 Posts: 2. Posted: Mon, 2006-01-16 08:16. Hey there,. I'm writing a how-to article for ... |
| gallery.menalto.com |
|
| (5.30) Not a directory writing article file -- throttling |
| (5.30) Not a directory writing article file -- throttling. This typically means that in the spool there is a directory in the spool that thinks it is a file ... |
| www.faqs.org |
|
| (7.25) Server throttled No space left on device writing article file |
| (7.25) Server throttled No space left on device writing article file. If df still shows you plenty of space then look if you have enough inodes free. ... |
| www.faqs.org |
|
| 10 Ideas for Writing Article/Blog Online - lifehack.org |
| 10 Ideas for Writing Article/Blog Online. Ever wrote some articles online and they have hundreds of people bookmarking and linking, on the other hand others ... |
| www.lifehack.org |
|
| Writing article reviews |
| Writing article reviews. What is an article review? Reading and noting; Writing the first draft; Revising and redrafting; Using feedback ... |
| www.unisanet.unisa.edu.au |
|
| "The 'Mane' Event" (Shotgun Writing - Article #3) by Barbra L ... |
| try your own tag:. "The 'Mane' Event" (Shotgun Writing - Article #3) ... Shotgun Writing (Article #3) (11.22-28.06). Palominos. . . golden-colored horses ... |
| www.gather.com |
|
| Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ... |
| Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ... Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ... |
| tailrank.com |
|
| Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ... |
| Hat tip to Atlas Shrugs . Yes, you read that correctly. He criticized Al Qaeda, so he got kicked out of his Mosque. And, this is no small Mosque. |
| tailrank.com |
|
| Articles About Freelance Writing Index |
| Freelance Writing Article Index. Getting Started · How To, Tips & Samples · Getting the Writing Done · Rewriting & Editing · Your Writing as a Business ... |
| www.aboutfreelancewriting.com |
|
| Todays-Woman - Short Story Writing: Article 1 - Introduction |
| Short Story Writing: Article 1 - Introduction Date: Tuesday, September 26 @ 22:01:33 CDT Topic: Writing Advice. Author:Ian Mackean ... |
| www.todays-woman.net |
|
| SEL: Presentation + Writing Article for SMS |
| Presentation + Writing Article for SMS. I have a presentation to prepare for, plus I'm writing an article for the Search Marketing Standard. ... |
| www.searchenginelowdown.com |
|
| Writing article introductions HOWTO (English) - ArchWiki |
| Writing article overviews HOWTO (English). Writing article introductions HOWTO (English). Effective use of headers HOWTO (English). Related articles ... |
| wiki.archlinux.org |
|
| Writing article overviews HOWTO (English) - ArchWiki |
| Writing article overviews HOWTO (English). From ArchWiki. This article discusses article overview writing techniques. Article overviews are short textual ... |
| wiki.archlinux.org |
|
| Seeking a guide to the quality of web writing : Article : Nature |
| Nature is the international weekly journal of science: a magazine style journal that publishes full-length research papers in all disciplines of science, ... |
| www.nature.com |
|
| Resume Writing Article - Resume Falsification |
| Resume Writing Article - Resume falsification: Would you lie on your resume? |
| www.resume-resource.com |
|
| Resume Writing Article - Now What? How to Ensure Your Resume ... |
| Resume writing article: How to ensure you resume produces top results. |
| www.resume-resource.com |
|