Search
Related Links

 

 

Informative Articles

12-Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following the following proven tips... 1. WRITE IN DIRECT RESPONSE LANGUAGE: * Use short paragraphs and...
Ad Copywriting: Building Brand Equity one Word at a Time
Ah…advertisements, those wonderfully adorable little vignettes that come to us at all hours of the day, seven days a week, fifty two weeks a year. Seventy percent of them are ineffective. Probably more than that actually. And a lot of them can...
Do you make this big mistake writing your articles?
Do you make this big mistake writing your articles ? By Chen Zarza In the marketing world if you want to be a prosperous individual, you need to get the skill of copy writing, immerse into this skill is mandatory, this proficiency is vital...
Search engine Optimization copywriting - A genuine way to achieve the Higher
The basic aim of the site optimization is to achieve the top 10 position in the search engine. Various strategies have been used to achieve that. Out of all the strategy copywriting is the one of the strategy that is in use. But before the...
Why Good Copywriting Matters
Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your...
 
E-Book Writing Formats: How to Make the Words Flow

Nervous about writing your first e-book? Never fear. E-books are written in a conversational, informative style that's easy for the reader to understand, and easy for you to imitate as you write them. Whether it's ten pages about Smart Finances, 50 pages on How to Care for Your Cat or 250 pages covering Secrets of the World's Best Yoga Masters, there are several e-book formats you can write to that are thought-provoking enough to get your words flowing, and flexible enough to make them as long or short as you like. Each of these formats is extremely appealing to the readers for its breezy, informative style.

Format 1: Q & A. Question and Answer sections win major popularity points with e-book readers for their direct, no-nonsense approach. Pose a question, offer an answer. This format is simple to create because right from the get-go, the copywriter is forced to jump into the mind of the consumer, isolate his concerns, and then offer solutions. Switching perspectives is also a great mental exercise that lets you to see both sides of a situation. Why would you want to do this? If you can empathise with the reader, you'll be able to answer in a way that keeps his best interests in mind... and that makes him happy. If he's happy, he'll keep reading. If he keeps reading, he may ask for more information like this. And presto, you just landed yourself more writing work!

The style in which you write your questions will of course depend on the subjectmatter. If your topic is a dry one, write your questions and answers in a formal tone. If the theme is light and casual, try a conversational tone, like this:

Q: How do I figure out what questions to ask? A: That's easy; do some web research! There are forums for just about any topic on the internet. Visit one or two, and find out what the most commonly asked questions are. Let's say your e-book is going to be about quilting. Locate some handicraft or quilting websites, sleuth around the boards for a while, and you might find someone asking this popular question: How do I silkscreen family photos to my quilt? There you go! Real concerns, from real people. Put them in your e-book!

Another good way to find questions is to scroll the annals of your mind for real-life situations. Maybe you're writing a book about senior citizen retirement homes. Your grandma was in one, wasn't she? What were her concerns? How about, "What do I do with all my stuff before I move in?" "What if I don't get along with my roommate?" "How can I ensure that my dietary needs are taken care of?" Train yourself to think like the interested consumer. Once you do this, you won't believe how quickly the ideas come.

Format 2: Numbered Lists. If you haven't noticed already, this article is written as a Numbered List. Even though it's not part of an e-book, it could easily be incorporated into one. The numbered list will suit your e-book quite nicely.

People are drawn to lists for several reasons:

1) The eye naturally wants to scan anything in list format from top to bottom.

2) Lists provide incentive, followed by accomplishment. If you're reading along and you come to number eight in a list of 11 items, you know you're 3/4 of the way home! That's surely a reason to keep on trucking.

3) Lists offer brief resting points that allow the brain to absorb what it just read before moving on.

Lists are just as easy to write as they are to read. Let's say you're writing an e-book, How to Enhance Your Children's Lives. In the e-book is a sub-section, Fun Activities for a Rainy Day. The time comes to write it, but you're drawing a total blank. Then you remember the numbered list format! It's worth a shot. In one burst, you scribble:

1. Bake cookies

2. Paint with watercolors

3. Teach them a new card game

4. Write poetry together

5. Plant some garden seeds

Look at that! In less than a minute, you managed to come up with 5 intriguing topics that can be developed at great length. And what's this, you just thought of four more! Once you're in the groove, it will be difficult to stop. That's the great thing about list writing. Can you see how this could quickly add up to lots of e-book pages?

Format 3: How-Tos. Your e-book reader is forever searching for new ideas, practical advice and solutions that work. She wants to be told, step by step, how to go about everything from home repairs to taxes, to


raising her kids the right way. Give her helpful instructions, and make her day!

Fill up your e-book with instructions of all kinds. Imagine you're writing an e-book about knitting. This subject begs for how-to copy! "How to Do a Basic Stitch." "How to Knit a Scarf."

How-to sections can be written in numbered steps, but they don't have to be. It depends on the topic. Suppose you wanted to write a basic career guide. One major section of interest might be, How to Get Along Better With Your Boss. You can easily break this up into bits, like so:

- Put yourself in your boss's shoes

- Develop a positive outlook

- Start thinking of the department's needs instead of just your own

- Consider your own work habits from an outsider's viewpoint

- Open the lines of communication

- Take a problem-solving approach

You won't believe how quick and easy it is to fill in the details for each of these major points. If you keep it up, you might eventually need your own instructions: "How to Stop Writing How-To Lists!"

Format 4: Problem-Solution. The problem-solution format is a lot like Q & A. It's another perspective-switching technique that will sharpen your knowledge of the reader's needs and wants while establishing you as the person with the answers. Let's pretend you're writing an e-book for a life coach. She plans to include the e-book as part of her coaching kit to help clients achieve more in their lives. What are some problems a life coach's client might face? Stress. Boredom. Loneliness.

Tackle these issues from the reader's point of view, as so:

Things that Keep Me from Moving Forward With My Life

- I have too much to do, and not enough hours to do it all.

- My job is dull and uninspiring.

- I don't have many friends to keep my energy levels up.

Each heading will require a response on your part; a paragraph or two where you can expound on ways to solve the issues at hand and help the reader realize that she's not locked into any situation. Problem-solution formats are inspiring to write to because they replace negative, self-defeating thoughts with positive, energizing ones. You may find yourself catching the fever even as you write them for your clients! And that will inspire you to accomplish even more in your own life.

Format 5: Opposing Viewpoints. Opposing viewpoints is a fun way to play devil's advocate in your writing. Take the recent article I wrote on Copywriting: "11 Reasons Not to Hire a Freelance Copywriter (and Why They're All Poor Excuses!)." Throughout this piece, I set up points that the buyer might feel are valid reasons not to hire a writer- and then I "shot each one down" with solid evidence to the contrary. Some subheadings I used:

Excuse 1. "Why pay someone else when I can do the writing myself?"

Excuse 2. "I know my product/business better than anyone else."

Excuse 3. "I find it difficult to work with someone in a remote location."

This may seem like a sneaky format, in that you seem to be writing from one point of view when actually you favor the opposite; but it's a quick and effective way to hook the reader's interest and hold it. People love to argue; why not create an imaginary debate scenario that they can relate to! If your e-book is meant to persuade and convince people to try new things, the "opposing viewpoints" format is a classic way to develop a good argument and entice the reader to follow your lead.

Still intimidated about writing your own e-book? You shouldn't be! Whether you're a wet-behind-the-ears writer or an old, seasoned pro, writing e-books is an easy, fun and lucrative way to develop your credibility on the web as well as broaden your knowledge on a wide variety of topics. Use these tried and true formats to fill page after page with interesting information written in a friendly, conversational tone. Master the art of great e-book writing! It will win you new readers and keep the old ones coming back for more.

Copyright 2005 Dina Giolitto. All rights reserved.

About the Author

Dina Giolitto is a New-Jersey based Copywriting Consultant with nine years' industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples.

 

Guide to Academic Writing Article - Management - University of ...
University of Canterbury-- Te Whare Wananga o Waitaha. UC Home | Courses | Departments | Library | Teaching | Research | Students | Contacts | Search ...
www.mang.canterbury.ac.nz
 
Writing the Empirical Journal Article
File Format: PDF/Adobe Acrobat - View as HTML
Your browser may not have a PDF reader available. Google recommends visiting our text version of this document.
 
Writing article about audio systems and need enthusiasts to ...
Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - I'm looking for enthusiasts willing to be interv.
forums.custom.autos.yahoo.com
 
Writing article about audio systems and need enthusiasts to ...
Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - hey buddy i got a premmie system in my car i have a.
forums.custom.autos.yahoo.com
 
Writing Article About G2 - Seeking Input | Gallery
Writing Article About G2 - Seeking Input. steveohm. Joined: 2005-10-28 Posts: 2. Posted: Mon, 2006-01-16 08:16. Hey there,. I'm writing a how-to article for ...
gallery.menalto.com
 
(5.30) Not a directory writing article file -- throttling
(5.30) Not a directory writing article file -- throttling. This typically means that in the spool there is a directory in the spool that thinks it is a file ...
www.faqs.org
 
(7.25) Server throttled No space left on device writing article file
(7.25) Server throttled No space left on device writing article file. If df still shows you plenty of space then look if you have enough inodes free. ...
www.faqs.org
 
10 Ideas for Writing Article/Blog Online - lifehack.org
10 Ideas for Writing Article/Blog Online. Ever wrote some articles online and they have hundreds of people bookmarking and linking, on the other hand others ...
www.lifehack.org
 
Writing article reviews
Writing article reviews. What is an article review? Reading and noting; Writing the first draft; Revising and redrafting; Using feedback ...
www.unisanet.unisa.edu.au
 
"The 'Mane' Event" (Shotgun Writing - Article #3) by Barbra L ...
try your own tag:. "The 'Mane' Event" (Shotgun Writing - Article #3) ... Shotgun Writing (Article #3) (11.22-28.06). Palominos. . . golden-colored horses ...
www.gather.com
 
Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ...
Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ... Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ...
tailrank.com
 
Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ...
Hat tip to Atlas Shrugs . Yes, you read that correctly. He criticized Al Qaeda, so he got kicked out of his Mosque. And, this is no small Mosque.
tailrank.com
 
Articles About Freelance Writing Index
Freelance Writing Article Index. Getting Started · How To, Tips & Samples · Getting the Writing Done · Rewriting & Editing · Your Writing as a Business ...
www.aboutfreelancewriting.com
 
Todays-Woman - Short Story Writing: Article 1 - Introduction
Short Story Writing: Article 1 - Introduction Date: Tuesday, September 26 @ 22:01:33 CDT Topic: Writing Advice. Author:Ian Mackean ...
www.todays-woman.net
 
SEL: Presentation + Writing Article for SMS
Presentation + Writing Article for SMS. I have a presentation to prepare for, plus I'm writing an article for the Search Marketing Standard. ...
www.searchenginelowdown.com
 
Writing article introductions HOWTO (English) - ArchWiki
Writing article overviews HOWTO (English). Writing article introductions HOWTO (English). Effective use of headers HOWTO (English). Related articles ...
wiki.archlinux.org
 
Writing article overviews HOWTO (English) - ArchWiki
Writing article overviews HOWTO (English). From ArchWiki. This article discusses article overview writing techniques. Article overviews are short textual ...
wiki.archlinux.org
 
Seeking a guide to the quality of web writing : Article : Nature
Nature is the international weekly journal of science: a magazine style journal that publishes full-length research papers in all disciplines of science, ...
www.nature.com
 
Resume Writing Article - Resume Falsification
Resume Writing Article - Resume falsification: Would you lie on your resume?
www.resume-resource.com
 
Resume Writing Article - Now What? How to Ensure Your Resume ...
Resume writing article: How to ensure you resume produces top results.
www.resume-resource.com
 
 

 
Content Menu
  • 10 tips for writing exotic articles about where you live

  • 10 tips for writing powerful articles

  • 10 ways writing articles can improve your business

  • 11 tender writing sins part one

  • 12 copywriting tips to make your advertising more profitable

  • 12 point checklist for writing feature articles

  • 12 tips for writing articles on the internet

  • 15 key questions about writing your own tips booklet

  • 20 ways to keep your writing inspiration and creativity high

  • 25 ways to promote your writing business

  • 2 ways to really connect with your customer in your copywriting

  • 3 quick tips to becoming an instant copywriting genius

  • 3 tips for writing articles

  • 3 tips for writing better headlines

  • 3 ways you can profit from giving your writing away

  • 4 major mistakes to avoid when writing an article

  • 5 ideas for writing effective sales letters

  • 5 key reasons why great copywriting will always be your most important business skill

  • 5 secrets of successful copywriting

  • 7 devistating writing mistakes and how to avoid them

  • 7 formulas for writing articles that get read

  • 7 powerful sales copy writing techniques

  • 7 reasons you should be writing articles

  • 7 steps to writing articles that can explode your business

  • 7 steps you must take before writing a word of copy

  • 8 advantages to writing a book as an entrepreneur

  • 8 tell tale signs that forecast writing success

  • 9 essential items your website copywriter must know about your business before writing a word

  • advertising copywriting the top ten cliches and why you should avoid them

  • ad copywriting building brand equity one word at a time

  • analysis of a topic writing essays and term papers

  • an article writing philosophy do you have one

  • an seo copywriting makeover turning not into hot part 1 of 2

  • an seo copywriting makeover turning not into hot part 2 of 2

  • are you achieving your writing goals

  • are you writing for a change

  • article writing and article marketing what do they want to read

  • article writing and clients when things do not work out

  • article writing a great way to get free traffic to your website

  • article writing a great way to promote your website

  • article writing dos and donts

  • article writing errors

  • article writing for fame and fortune

  • article writing the art of attracting website visitors

  • article writing why bother

  • a beginners guide to writing a novel

  • a competitive and cutthroat look at writing

  • a few keys to writing effective dialogue

  • a few thoughts on writing international english

  • a scriptural how to for writing

  • baby steps to writing success

  • back to the copywriting basics

  • basic writing tips some controversial all correct

  • benefits of journal writing

  • blast your writing blocks

  • blocked stumped and stuck 12 prompts to get you writing

  • blogs like all forms of writing are an art form that takes knowledge and practice to do well

  • boost your b to b marketing copy 3 major copywriting blunders and how to correct them

  • business writing checklist

  • business writing skills ii a web writing primer

  • business writing skills i what do you want to say

  • business writing skills part iii avoiding sexist language

  • business writing when not to be professional

  • can you really sell your writing output on radio

  • checklist for writing articles that get read

  • copywriting businesses how can i get started

  • copywriting faqs

  • copywriting for seo

  • copywriting for the non english speaking audience

  • copywriting makeover know where your customers are in the buying process part 2 of 2

  • copywriting makeover making an emotional connection part 2 of 2

  • copywriting makeover search engine friendly can also mean visitor friendly

  • copywriting secrets of the indian mystics

  • copywriting successes and failures a comparison of the good and bad

  • copywriting that sells

  • creative website copywriting why it impresses both customers and search engines

  • creative writing tips does the name you chose suit your character

  • creative writing tips have you established your main character at the start

  • creative writing where to find fresh ideas

  • crime writing beckons

  • custom writing services market overview

  • discover freelance writing

  • dont miss these 10 must know facts about promoting your website with article writing

  • do the unfamiliar to keep your writing going

  • do you make this big mistake writing your articles

  • dreading the writing assignment outlines to the rescue

  • drive free traffic to your website by writing articles

  • earn money from freelance writing

  • earn while you burn travel writing tips

  • eliminate redundancies for fat free writing

  • energize your writing and increase your output

  • entering and winning writing contests

  • essential elements of a writing course proposal

  • everything i needed to know about article writing i learned from my english teacher

  • e book writing formats how to make the words flow

  • finding ebook writing topics on ebay

  • finding the book writing resources tips and help you need

  • five benefits of article writing

  • five steps to online copywriting success

  • four things every writer needs to do to make a full time living from their writing

  • framing your story writing tips for online marketing

  • freelance article writing on the net

  • freelance writing markets poetry markets highly paid v unpaid

  • freelance writing markets poetry markets highly paid v unpaid by askprofessors com

  • freelance writing on the internet

  • generating innovative ideas for writing

  • getting started in column writing

  • get an attitude about your writing

  • ghostwriting making money by being invisible

  • golden rules for writing

  • good writing

  • have you plotted your story before writing it

  • heres how writing articles can vastly improve your online business

  • hold that article or 5 techniques to effective re writing

  • home business writing made simple

  • hotel internet marketing and the secret of copywriting

  • how ghost writing articles and booklets can earn you big money

  • how to break into writing for newspapers

  • how to catch the writing bug

  • how to choose the best directories for your article writing campaign

  • how to evaluate writing contests six starter questions

  • how to find a copywriting school

  • how to find freelance copywriting jobs

  • how to find freelance jobs writing about food

  • how to get started on writing killer articles

  • how to get started with a career in copywriting

  • how to give your business writing a twist of the nose

  • how to have an effective writing group

  • how to improve your writing without writing a word

  • how to make your writing meaningful

  • how to multiply your freelance writing work

  • how to negotiate rates with a freelance copywriting expert

  • how to overcome the lyric writing hurdles that are keeping you behind

  • how to stay fit while writing

  • how to take your freelance writing chances

  • how to use this unique writing site to make money from your writing

  • how to write to win what are the secrets of writing success

  • how you can find freelance childrens writing positions that will last

  • improve your trade show results by writing articles

  • index

  • is there a difference when writing for the internet

  • i have nothing to say overcoming the fear of writing

  • i just quit my last paying writing gig and you should too

  • jumpstart your writing career

  • keeping your readers interested when writing non fiction

  • keyword article writing the key to your success

  • knowing copywriting basics how to get ahead in your copy writing business

  • letting your writing simmer

  • listen up and improve your writing

  • lots of extra money waiting to be made from writing 5 articles

  • make money writing fillers

  • make your writing sing with structure

  • marketing for writers when writing just isnt enough

  • new to article writing start here

  • new years writing resolutions steps to success

  • online writing and beyond writers will lead the content revolution

  • platform development tip 1 switch writing hats

  • power writing 101 tips and tricks to get you taken seriously

  • promise crafting the heart of copywriting

  • quick strategies for writing your essay under pressure

  • remember writing for pleasure

  • revving up your writing productivity

  • rotator

  • sales headline copywriting two quick steps to success

  • script mechanicssuggestions for writing effective voiceover copy

  • search engine optimisation copywriting the top ten pitfalls and how to avoid them

  • search engine optimization copywriting a genuine way to achieve the higher

  • seecrets on writing free requotable quotes for internet writers

  • self editing your writing

  • seo copywriting in the wake of the florida update

  • seo copywriting makeover good rankings but no sales part 1 of 2

  • seo copywriting makeover good rankings but no sales part 2 of 2

  • sharing some writing tips a simple recipe for writing success updated

  • sharing your writing is scary

  • simple writing for super sales

  • six tips for your writing journey

  • six whys of writing

  • some helpful hints in writing articles for the web twenty five tips

  • some helpful hints in writing articles for the web twenty five tips part two

  • some tips in writing articles as an internet marketing strategy

  • so you want to go into ghostwriting

  • starting a freelance writing career or how i sifted through the muck and found my way

  • starting a freelance writing career or thoughts about taking the plunge

  • starting a writing career or how i sifted through the muck and found my way

  • start and make cash from your online writing you must draw blood first

  • strategic copywriting so much more than text optimization

  • succeeding in the business of freelance writing

  • supply side freelance writing

  • take baby steps in your writing to yield a book

  • technical writing in india

  • ten rules of writing good

  • the beginners guide to freelance writing

  • the benefits of writing articles on the internet

  • the bible the source of all copywriting secrets

  • the forum phantasm method of writing

  • the idea way to grow your writing business

  • the myths of writing have you bought into these

  • the myth of the writing fairy

  • the online writing business requires constant and regular writing

  • the only thing you need to know about writing articles

  • the power of your ego in writing online copy

  • the secrets to writing your very own profit pulling ebook

  • the secret ingredient to your writing

  • the secret to good writing

  • the story of the hypnotic writing monkey

  • the three cs of writing an excellent all purpose headline

  • the top 7 rules of power copywriting

  • the top five writing mistakes professionals make

  • the world of writing according to authors dave and lillian brummet

  • the write habit how to strengthen your writing muscle

  • the writing club

  • the writing is in the rewriting seven steps to getting it right

  • time saving skills to get more from your writing

  • tips for good business writing

  • tips for writing an attention grabbing

  • tips for writing an informative article

  • tips for writing articles online

  • top 3 rules for writing effective copy

  • top seven tips for writing articles on the internet

  • top seven ways writing articles can explode your online business

  • transform your home page to pull sales with passion copywriting

  • travel writing

  • twenty five tips in writing articles for the web

  • understanding that online writing is business writing will make you a fortune

  • using and writing press releases

  • using power words when writing articles

  • voice in narrative and dialogue a contrast of writing styles

  • ways to increase traffic by writing articles

  • ways to promote your business when your passion is writing

  • web copywriting for international markets

  • web writings evolution the web content market for writers

  • web writing create writing flow with four uncommon connectors

  • weeding out your writing

  • what is persuasive copywriting and how can it help your business

  • what is writing style and how do you develop it

  • what seo copywriting is and isnt

  • what topics should your article writing campaign cover

  • what you absolutely must know about writing headlines

  • where can you find the best resources for technical writing

  • where to find writing jobs online

  • why arent you writing ezine articles

  • why article writing can be good for your business and for you

  • why good copywriting matters

  • why should i bother with optimised online copywriting

  • word frequency analysis as a means to improve writing quality

  • work at home and make money writing for profit

  • write smart how to create terrific writing goals and achieve them

  • writing about writing

  • writing and walking beating writers block

  • writing an e book needs software free is best

  • writing articles

  • writing articles advice for the do it yourself webmaster

  • writing articles as an affordable internet marketing method

  • writing articles for the search engines

  • writing articles pinpoint accuracy

  • writing articles to promote your website or business

  • writing articles to start internet business

  • writing article important tips

  • writing as a gift

  • writing a book tips from an author 2

  • writing a book tips from an author 3

  • writing a book tips from an author 4

  • writing a book tips from an author 5

  • writing a book tips from an author tip 1

  • writing a short article can be as easy as 1 2 3

  • writing benefit driven web copy 4 steps to more sales

  • writing copy for online catalogs

  • writing fiction literature and large blocks of text for the internet

  • writing for dollars how to get started

  • writing for free when when not to do it

  • writing for publicity and profit on the www

  • writing for public relations

  • writing for sex markets

  • writing for teen magazines

  • writing for the web

  • writing for the web more places to get ideas

  • writing for the web where to get article ideas

  • writing for yourself

  • writing from an amateur perspective

  • writing getting started

  • writing great articles im no expert but

  • writing help

  • writing in exchange for bread on the table

  • writing it right

  • writing narrative vs writing dialogue

  • writing newsletters tricks of the trade

  • writing personal statements top tips

  • writing reading speaking talking

  • writing s that get noticed

  • writing the civil war researching the causes

  • writing the civil war the why and how it was fought

  • writing the recipe

  • writing tips for novice authors

  • writing to excel

  • writing web copy that sells how it compares with offline copy

  • writing well 6 steps to being your own best editor

  • writing without style

  • writing with power 5 snappy rules for success

  • writing your articles an organized framework for success

  • writing your writing job description

  • your writing anxiety 10 ways to bring relief

  • zany ideas that increase writing productivity and quality