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"3 Quick Tips To Becoming An Instant Copywriting Genius"
Copywriting is the ONE skill that will turn words into cash, and it's really the one thing you must learn if you're thinking of selling anything at all. From traditional direct mail and now to the internet, the power of words has already made...
9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word...
...And if he's not asking, you don't want him writing for you.
Web Marketing Series
It's pretty much a given...when you hire a copywriter for your
newly designed web site, your getting someone with above average
writing skills. But the best...
Basic Writing Tips – Some Controversial, All Correct
As a previous article (“Making Better Word Choices – 4 Examples”) explained, writers can take steps to prevent simple, and common, errors from degrading their writing. Five areas of writing that cause authors problems are discussed in this article....
Seecrets On Writing: Free Requotable Quotes For Internet Writers
Original quotes, when used at the beginning or at the end of an article provide a touch of class. At the least, it will make your article different from the thousands of articles filed daily. It can be witty, satirical, funny or just a different...
Voice in Narrative and Dialogue - A Contrast of Writing Styles
One of the nice things about being an author is that we can break any rule we want. (I just did.) It's part of our job description. Language changes through usage -- definitions, spelling, grammar -- and authors can help it do this. But on the...
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Writing a book - tips from an author #2
Writing a three act story - dealing with the middle act. In the
second or middle act, you get to expand the story past the
initial 'inciting incident', and develop the characters and
their various drives and needs. Scenes are a good way of writing
the middle act. In the same way as a 3 act story itself, a scene
is a 'fractal' mini-version - it has a 'purpose' (the scene's
inciting incident, i.e. what the point of the scene is), an
obstacle (a conflict to make it interesting) and a resolution.
Action and dialogue are the way to go here. Never write flat
prose simply explaining what's going on, describe it in actions
and dialogue. For example, "Harry Potter was frightened. He'd
didn't like spiders. This spider was gigantic" is frankly
rubbish. "8 pairs of shining eyes appeared in the gloom, in a
rough semi-circular shape. Against the dim light of the moon,
Harry also thought to see legs - lots of them. Maybe eight.
'Harry - we need to get out of here - now!' said Ron, tugging at
Harry's sleeve. Harry's mouth was too dry to answer, and his
legs were turning to jelly, literally." is much better.
Don't constantly surprise your audience by omission. In other
words, if Harry Potter can only escape from the spider's lair
using a semi-intelligent Ford Fiesta, it's no good dumping it in
the scene 2 minutes before you need it. Introduce it well ahead,
so your audience won't start thinking 'that's cheating'. Also,
make your characters realistic, no matter how outlandish the
scenario. Your audience need to be able to identify with them if
they are to feel any empathy. It's been said that "Drama is
people doing amazing things for sound reasons. Melodrama is
people doing amazing things for unconvincing reasons".
Suspension of disbelief can turn to outright incredulity unless
your characters act from motives that are familiar and
believable to the audience. Characters can be
difficult to come
up with. The character generator at www.GetPlotted.com allows
you to click a button and instantly generate a fresh character
from literally billions of possibilities. Name, age, physical
appearance, motivations, family, all this and more can be
created automatically. You can then 'tweak' any part of the
character you like in order to make him or her perfect for the
part they play in your story.
A good plot, like a good song, grows at it progresses.
Challenges should get increasingly difficult until the final
resolution. The solution to a previous problem may set the scene
for the next problem. For instance, Bill may jump into the water
under the pier to escape the attentions of the octogenarian
yankee widow. Problem solved. But... these waters have sharks -
what will Bill do now? Even though deep down the reader knows
the hero will probably survive, make it doubtful. This creates
suspense. Bill is a strong swimmer, but the pier is too steep
sided to climb up, and the sharks are circling. Can he make it
to the dinghy 50 yards away across open sea? Problems have to be
solved in convincing ways too. If you already established that
Bill isn't a strong swimmer, getting him to do the 100 yard
crawl in 11 seconds to escape sharks isn't going to work for any
reader. This 'crescendo' of plot development is particularly
easy to organize using the 'Plot Cards' system at www.GetPlotted.com. Using
cards allows you to lay out the plot in any order you like until
it has exactly the right pace and feel to keep an audience
entranced, without exhausting them from 'action overload'.
About the author:
Copyright www.GetPlotted.com. You may
reproduce this article as long as you do so in its entirity, and
preserve working links.
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| Presentation + Writing Article for SMS. I have a presentation to prepare for, plus I'm writing an article for the Search Marketing Standard. ... |
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| Writing article overviews HOWTO (English). Writing article introductions HOWTO (English). Effective use of headers HOWTO (English). Related articles ... |
| wiki.archlinux.org |
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| Resume writing article: How to ensure you resume produces top results. |
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