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Freelance Writing on the Internet
So, you’ve decided to take up a career in freelance writing. You’ve hooked up the computer, installed the printer, and learnt the nitty-gritty of your word processor. You’ve maybe even been published a couple of times. You’re all set to conquer the...
Ways To Increase Traffic by Writing Articles
Writing articles is the fastest and easiest way to get a
stampede of people to your website who recognize your name by
your signature and adhere to what you recommend.
Most people reason that finding information in articles, forums,
and...
Where Can You Find The Best Resources For Technical Writing
As a freelance writer, it is important that you have a solid foundation for your skill. In many cases, though, there may be a need to use technical writing resoures to excel. Because there are many fields in which an individual can work in, there...
Why Good Copywriting Matters
Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your...
Writing Tips For Novice Authors
If you are reading this article then you probably have asked yourself at some point in your life, "Do I have what it takes to become an author?"
I believe that successful authors, those who actually write and finish that novel, or book of...
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Golden Rules for Writing
Golden Rules for Writing By: Sonali Raval, Writer at Work, MBA
Want to add punch to your words? Want to write copy that gets results? Here are some golden rules that make for powerful writing....
Oh, before you get all excited - a small note of caution. Not every writer will agree with me. But these are rules I have made for myself after a lot of trial and errors. I follow them no matter what I am writing. Even personal letters and emails. And they work. Always.
Define the "take-away" First things first. Define to yourself the "take away" - the one single message you want the reader to understand and remember. This will determine what arguments you include and what facts you use to support your position.
The take away could be anything - your opinion on a topic, product benefits, what your company stands for... By the way, in case I haven't made it clear yet - My "take-away" today is to leave you with some tips that will turn your text into "Writing that Works."
Know your audience Think of your audience as a person, not a customer base. Create a mental picture of ONE individual - her likes, dislikes, preferences, habits etc. Color it with as much detail as you can. Pay particular attention to two things - her understanding of your topic and her language ability. Then, write to HER. Pitch your words at her level, talk to her in a tone and voice she appreciates.
Tell a Story Stories fascinate us. That's why they sell so much.
If you surf the net, you must have come across tens of sales letters saying the same thing - "I am an average guy, with average skills. Yet I am making tons of money. Buy my book / program / workshop / whatever... and I will show you how to do it." Believe it or not, these letters
work! That's why there are so many floating around.
Another big draw is a "case study". Case studies that describe a real life problem and then offer a convincing solution are being used as very effective marketing tools. An informal survey shows that almost every business professional opens and reads email with "case study" as the subject line.
Benefits First Q: When is it right to not emphasize benefits? A: Never. Enough said.
Be Direct - Make Action Calls Tell your reader what action you expect. If she doesn't know what you want, she can't give it.
One of my friends did a survey to find out why people in Ahmedabad do not donate blood. The result was amazing. 88% of the respondents said: I do not donate because nobody asked me to donate.
Don't make the same mistake.
Limit yourself Ah! This is one rule I have a lot of trouble with J When writing, less is definitely more. Whatever you do, don't try to cram too many things into one piece of writing. It dilutes your message; leaves the reader confused and you almost never achieve your objective.
Instead, make one strong statement. Back it up with 3-4 credible facts. And then, leave it there. Resist the temptation to include everything you know.
Having said this, I must end my article here.
About the Author
Sonali Raval is a corporate communications professional based in India. An Economist and MBA by training, she is a freelance writer by choice. Sonali's writing credits include motivational & soft skills articles, ad copy, speeches, brochures, business proposals, case studies, & web copy. She helps business professionals craft crisp, convincing copy. mailto:sonali@writeratwork.com or visit her at http://www.writeratwork.com
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Guide to Academic Writing Article - Management - University of ... |
University of Canterbury-- Te Whare Wananga o Waitaha. UC Home | Courses | Departments | Library | Teaching | Research | Students | Contacts | Search ... |
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