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15 Key Questions About Writing Your Own Tips Booklet
Everyone has something they want the world to know about and a tips booklet is a great way to do that. More than 500,000 copies in three languages of a tips booklet called '110 Ideas for Organizing Your Business Life' have been sold, all without...
Good Writing
Good writing is like sex. Two people are involved – the writer and the reader. Bad sex usually satisfies only one person, most preferably, the writer – the person who leads. Good sex not only satisfies both people, it pleasures them. So, like...
Remember Writing For Pleasure?
Many freelance writers, who write full-time, will agree that to survive within the publishing world, there are constant pressures to seek out new publishing outlets and to continually strive for the regular publication of new articles. To the...
Starting a Writing Career (or How I Sifted Through the Muck and Found My Way)
So, the decision is final. I am a writer.
Actually, I have always been a person who writes, but I have never applied the term to myself in a professional sense. Having pushed aside my financial fears and gained the requisite self-confidence, I...
Web Writing's Evolution: The Web Content Market for Writers
When It All Began: The First Web Writings While there weren't many online writers in the formative years of the web, if you were around then, you know what it was like. What I remember most about the web back then (the Al Gore days?) was the ...
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Golden Rules for Writing
Golden Rules for Writing By: Sonali Raval, Writer at Work, MBA
Want to add punch to your words? Want to write copy that gets results? Here are some golden rules that make for powerful writing....
Oh, before you get all excited - a small note of caution. Not every writer will agree with me. But these are rules I have made for myself after a lot of trial and errors. I follow them no matter what I am writing. Even personal letters and emails. And they work. Always.
Define the "take-away" First things first. Define to yourself the "take away" - the one single message you want the reader to understand and remember. This will determine what arguments you include and what facts you use to support your position.
The take away could be anything - your opinion on a topic, product benefits, what your company stands for... By the way, in case I haven't made it clear yet - My "take-away" today is to leave you with some tips that will turn your text into "Writing that Works."
Know your audience Think of your audience as a person, not a customer base. Create a mental picture of ONE individual - her likes, dislikes, preferences, habits etc. Color it with as much detail as you can. Pay particular attention to two things - her understanding of your topic and her language ability. Then, write to HER. Pitch your words at her level, talk to her in a tone and voice she appreciates.
Tell a Story Stories fascinate us. That's why they sell so much.
If you surf the net, you must have come across tens of sales letters saying the same thing - "I am an average guy, with average skills. Yet I am making tons of money. Buy my book / program / workshop / whatever... and I will show you how to do it." Believe it or not, these letters
work! That's why there are so many floating around.
Another big draw is a "case study". Case studies that describe a real life problem and then offer a convincing solution are being used as very effective marketing tools. An informal survey shows that almost every business professional opens and reads email with "case study" as the subject line.
Benefits First Q: When is it right to not emphasize benefits? A: Never. Enough said.
Be Direct - Make Action Calls Tell your reader what action you expect. If she doesn't know what you want, she can't give it.
One of my friends did a survey to find out why people in Ahmedabad do not donate blood. The result was amazing. 88% of the respondents said: I do not donate because nobody asked me to donate.
Don't make the same mistake.
Limit yourself Ah! This is one rule I have a lot of trouble with J When writing, less is definitely more. Whatever you do, don't try to cram too many things into one piece of writing. It dilutes your message; leaves the reader confused and you almost never achieve your objective.
Instead, make one strong statement. Back it up with 3-4 credible facts. And then, leave it there. Resist the temptation to include everything you know.
Having said this, I must end my article here.
About the Author
Sonali Raval is a corporate communications professional based in India. An Economist and MBA by training, she is a freelance writer by choice. Sonali's writing credits include motivational & soft skills articles, ad copy, speeches, brochures, business proposals, case studies, & web copy. She helps business professionals craft crisp, convincing copy. mailto:sonali@writeratwork.com or visit her at http://www.writeratwork.com
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Guide to Academic Writing Article - Management - University of ... |
University of Canterbury-- Te Whare Wananga o Waitaha. UC Home | Courses | Departments | Library | Teaching | Research | Students | Contacts | Search ... |
www.mang.canterbury.ac.nz |
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Writing the Empirical Journal Article |
File Format: PDF/Adobe Acrobat - View as HTML |
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Writing article about audio systems and need enthusiasts to ... |
Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - I'm looking for enthusiasts willing to be interv. |
forums.custom.autos.yahoo.com |
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Writing article about audio systems and need enthusiasts to ... |
Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - hey buddy i got a premmie system in my car i have a. |
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Writing Article About G2 - Seeking Input | Gallery |
Writing Article About G2 - Seeking Input. steveohm. Joined: 2005-10-28 Posts: 2. Posted: Mon, 2006-01-16 08:16. Hey there,. I'm writing a how-to article for ... |
gallery.menalto.com |
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(5.30) Not a directory writing article file -- throttling |
(5.30) Not a directory writing article file -- throttling. This typically means that in the spool there is a directory in the spool that thinks it is a file ... |
www.faqs.org |
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(7.25) Server throttled No space left on device writing article file |
(7.25) Server throttled No space left on device writing article file. If df still shows you plenty of space then look if you have enough inodes free. ... |
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10 Ideas for Writing Article/Blog Online - lifehack.org |
10 Ideas for Writing Article/Blog Online. Ever wrote some articles online and they have hundreds of people bookmarking and linking, on the other hand others ... |
www.lifehack.org |
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Writing article reviews |
Writing article reviews. What is an article review? Reading and noting; Writing the first draft; Revising and redrafting; Using feedback ... |
www.unisanet.unisa.edu.au |
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"The 'Mane' Event" (Shotgun Writing - Article #3) by Barbra L ... |
try your own tag:. "The 'Mane' Event" (Shotgun Writing - Article #3) ... Shotgun Writing (Article #3) (11.22-28.06). Palominos. . . golden-colored horses ... |
www.gather.com |
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Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ... |
Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ... Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ... |
tailrank.com |
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Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ... |
Hat tip to Atlas Shrugs . Yes, you read that correctly. He criticized Al Qaeda, so he got kicked out of his Mosque. And, this is no small Mosque. |
tailrank.com |
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Articles About Freelance Writing Index |
Freelance Writing Article Index. Getting Started · How To, Tips & Samples · Getting the Writing Done · Rewriting & Editing · Your Writing as a Business ... |
www.aboutfreelancewriting.com |
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Todays-Woman - Short Story Writing: Article 1 - Introduction |
Short Story Writing: Article 1 - Introduction Date: Tuesday, September 26 @ 22:01:33 CDT Topic: Writing Advice. Author:Ian Mackean ... |
www.todays-woman.net |
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SEL: Presentation + Writing Article for SMS |
Presentation + Writing Article for SMS. I have a presentation to prepare for, plus I'm writing an article for the Search Marketing Standard. ... |
www.searchenginelowdown.com |
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Writing article introductions HOWTO (English) - ArchWiki |
Writing article overviews HOWTO (English). Writing article introductions HOWTO (English). Effective use of headers HOWTO (English). Related articles ... |
wiki.archlinux.org |
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Writing article overviews HOWTO (English) - ArchWiki |
Writing article overviews HOWTO (English). From ArchWiki. This article discusses article overview writing techniques. Article overviews are short textual ... |
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Seeking a guide to the quality of web writing : Article : Nature |
Nature is the international weekly journal of science: a magazine style journal that publishes full-length research papers in all disciplines of science, ... |
www.nature.com |
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Resume Writing Article - Resume Falsification |
Resume Writing Article - Resume falsification: Would you lie on your resume? |
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Resume Writing Article - Now What? How to Ensure Your Resume ... |
Resume writing article: How to ensure you resume produces top results. |
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