|
IS THERE A DIFFERENCE WHEN WRITING FOR THE INTERNET?
As a writer for a multitude of projects from web site content to detailed business plans all the way to press releases and promotional material, I've noticed one major difference in writing for the Internet versus writing for other channels of...
Script Mechanics—Suggestions for Writing Effective Voiceover Copy
As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don’t have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform. Here are...
SEO Copywriting - In the Wake of the “Florida” Update
by Karon Thackston © 2004 http://www.copywritingcourse.com/keyword After Google’s most recent update, those in the search engine optimization (SEO) field seem to be standing at attention. As sites that have held long-standing positions in the top...
The Myth of the Writing Fairy
Here’s a fun question to ponder. What do The Stand, The Hobbit and A Christmas Carol all have in common? The answer is simple. Too simple. Horrifyingly simple. A few years ago I decided to write a novel. I had characters all outlined and plot...
Writing Well-- 6 Steps to Being Your Own Best Editor
One of the first important lessons a writer learns is that writing is a process, a series of steps that take an idea from concept to completed work. This is true whether the work is an article, a poem, a report, a short story or a book....
|
|
| |
|
|
|
|
|
|
IS THERE A DIFFERENCE WHEN WRITING FOR THE INTERNET?
As a writer for a multitude of projects from web site content to detailed business plans
all the way to press releases and promotional material, I've noticed one major
difference in writing for the Internet versus writing for other channels of communication.
Primarily writing good copy is essentially the same no matter where it's presented but
writing for the Internet requires one important distinction. That distinction is less
verbiage with more impact!
While you have free rein to put as much information on your web site or within your
article when presenting it on the Internet, material on the web must grab the reader's
attention very quickly. Becoming verbose and redundant may be satisfying to your ego
but it won't attract the attention of your reader.
YOUR READERS
Those who are searching for meaningful information on the net are either visiting web
sites or reading online publications because they want bottom-line information rapidly.
One of the perks of using the Internet is the ability to sift through as many web sites
as required from the privacy of your home until you find what draws your attention.
Material for most readers if too wordy or intellectual is a deterrent. Personally, if I'm
seeking information from the web, I want it to be informative and interesting without
being long-winded. Having a creative eye, of course I require the site to be somewhat
appealing in layout and design but I want the information to meet my needs. More
than likely most readers don't want to pore over a lot of jargon before reaching the
main point. If an individual wants to read a novel they'll buy a book or borrow it from the
library but when reading it on the net, the data should be a source of information.
WHAT ARE YOU TRYING TO SELL?
One of the key points to remember when writing for the Internet is that overall you are
selling knowledge and therefore should consider that your article or web site are
merely tools to provide appropriate information. If you write regularly or have an
on-going group of individuals visiting your site, you may
find after a while that you've
developed a following. By that I mean that a number of individuals have become
familiar with your writing style and relate to your views and opinions. They may now
become interested in what you have to say not just in what you are selling. It's at that
point that your audience is interested in you personally but that may take some time
to achieve. First prove your consistency, professionalism and appeal and before long
people will begin wondering what you have to say.
TOO MUCH INFORMATION
Bear in mind that you may have the most beautiful site ever created but without
excellent content your site will have no meaning. People pay a fortune to have sites
created boasting loud music, flashy flash presentations and all the other hype so
common on web sites these days. In truth all that extra stuff can be of very little
significance without meaningful content. Most people are seeking information, not
flamboyant pictures. I do believe the layout, style and design of a web site is critical to
its success but all the overdone, heavy-duty sites have become boring.
We grow impatient if the site loads slowly and even more impatient if each subsequent
page takes forever to appear. No matter how beautiful your site, if it takes forever to
load, you'll lose your viewers before they've had a chance to read the first word on your
site. Additionally, if there are too many visuals and auditory sounds on your site it can
be disturbing to the majority who come to visit. Keep it simple.
If your goal is to have people come back to your site or to continuously read your
articles, take the time to provide practical, interesting content minus the hype. The
best suggestion is to write honestly, plainly and concisely.
About the Author
Charlene Rashkow is a Writing Stylist who has successfully written outstanding
business material for companies and individuals for more than 15 years. You may visit Charlene Rashkow at www.allyourwritingneeds.com or
write her at Crwriting@aol.com. You can also call her directly at (310) 514-4844
|
|
|
|
|
| Guide to Academic Writing Article - Management - University of ... |
| University of Canterbury-- Te Whare Wananga o Waitaha. UC Home | Courses | Departments | Library | Teaching | Research | Students | Contacts | Search ... |
| www.mang.canterbury.ac.nz |
|
| Writing the Empirical Journal Article |
| File Format: PDF/Adobe Acrobat - View as HTML |
| Your browser may not have a PDF reader available. Google recommends visiting our text version of this document. |
|
| Writing article about audio systems and need enthusiasts to ... |
| Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - I'm looking for enthusiasts willing to be interv. |
| forums.custom.autos.yahoo.com |
|
| Writing article about audio systems and need enthusiasts to ... |
| Yahoo! Autos Custom Forums - Writing article about audio systems and need enthusiasts to interview - hey buddy i got a premmie system in my car i have a. |
| forums.custom.autos.yahoo.com |
|
| Writing Article About G2 - Seeking Input | Gallery |
| Writing Article About G2 - Seeking Input. steveohm. Joined: 2005-10-28 Posts: 2. Posted: Mon, 2006-01-16 08:16. Hey there,. I'm writing a how-to article for ... |
| gallery.menalto.com |
|
| (5.30) Not a directory writing article file -- throttling |
| (5.30) Not a directory writing article file -- throttling. This typically means that in the spool there is a directory in the spool that thinks it is a file ... |
| www.faqs.org |
|
| (7.25) Server throttled No space left on device writing article file |
| (7.25) Server throttled No space left on device writing article file. If df still shows you plenty of space then look if you have enough inodes free. ... |
| www.faqs.org |
|
| 10 Ideas for Writing Article/Blog Online - lifehack.org |
| 10 Ideas for Writing Article/Blog Online. Ever wrote some articles online and they have hundreds of people bookmarking and linking, on the other hand others ... |
| www.lifehack.org |
|
| Writing article reviews |
| Writing article reviews. What is an article review? Reading and noting; Writing the first draft; Revising and redrafting; Using feedback ... |
| www.unisanet.unisa.edu.au |
|
| "The 'Mane' Event" (Shotgun Writing - Article #3) by Barbra L ... |
| try your own tag:. "The 'Mane' Event" (Shotgun Writing - Article #3) ... Shotgun Writing (Article #3) (11.22-28.06). Palominos. . . golden-colored horses ... |
| www.gather.com |
|
| Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ... |
| Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ... Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al Qaeda ... |
| tailrank.com |
|
| Muslim Man Kicked Out Of Mosque For Writing Article Criticizing Al ... |
| Hat tip to Atlas Shrugs . Yes, you read that correctly. He criticized Al Qaeda, so he got kicked out of his Mosque. And, this is no small Mosque. |
| tailrank.com |
|
| Articles About Freelance Writing Index |
| Freelance Writing Article Index. Getting Started · How To, Tips & Samples · Getting the Writing Done · Rewriting & Editing · Your Writing as a Business ... |
| www.aboutfreelancewriting.com |
|
| Todays-Woman - Short Story Writing: Article 1 - Introduction |
| Short Story Writing: Article 1 - Introduction Date: Tuesday, September 26 @ 22:01:33 CDT Topic: Writing Advice. Author:Ian Mackean ... |
| www.todays-woman.net |
|
| SEL: Presentation + Writing Article for SMS |
| Presentation + Writing Article for SMS. I have a presentation to prepare for, plus I'm writing an article for the Search Marketing Standard. ... |
| www.searchenginelowdown.com |
|
| Writing article introductions HOWTO (English) - ArchWiki |
| Writing article overviews HOWTO (English). Writing article introductions HOWTO (English). Effective use of headers HOWTO (English). Related articles ... |
| wiki.archlinux.org |
|
| Writing article overviews HOWTO (English) - ArchWiki |
| Writing article overviews HOWTO (English). From ArchWiki. This article discusses article overview writing techniques. Article overviews are short textual ... |
| wiki.archlinux.org |
|
| Seeking a guide to the quality of web writing : Article : Nature |
| Nature is the international weekly journal of science: a magazine style journal that publishes full-length research papers in all disciplines of science, ... |
| www.nature.com |
|
| Resume Writing Article - Resume Falsification |
| Resume Writing Article - Resume falsification: Would you lie on your resume? |
| www.resume-resource.com |
|
| Resume Writing Article - Now What? How to Ensure Your Resume ... |
| Resume writing article: How to ensure you resume produces top results. |
| www.resume-resource.com |
|