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Business Writing Skills II - A Web Writing Primer
Whatever you would write on paper, cut it in half. The web was designed for quick reading. Studies show that people do not read long blocks of text while surfing the web; reading from the screen is often slower than reading on paper. Therefore, be...
Generating Innovative Ideas for Writing
There is nothing scarier than staring at a blank piece of paper with a deadline quickly approaching. Whether you're writing a column, article, or essay, the following ten techniques will help you find the topic or angle you are looking for. 1.Read ...
Ten Rules of Writing Good
In our hectic, word-based society, it's good to know how to use words good. For instance, as a marketer on the internet, it might be good if you could use words good. Because you might want to write an article with words, so here are some rules...
Writing Articles: Pinpoint Accuracy
This may not be a politically correct analogy, but if you were
to shoot off a cruise missile from 200 miles away you would want
it to hit your target, am I correct? The same can be said for an
article writer -- the substance of any article is...
Writing, Reading, Speaking, Talking
Finding the Sweet Spot in Dialogue Writing Over the years I have heard complaints from various quarters—friends, students, and family—that even if they could write the story they’ve always wanted to tell, they could never get the dialogue to “sound...
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What Topics Should Your Article Writing Campaign Cover?
What Topics Should Your Article Writing Campaign Cover?
You are convinced that article marketing will work wonders for
your internet business, but are not sure what topics you should
write about in those articles. What should be your focus?
There are some easy ways to help you choose a direction and
topic for your articles. These include:
· What do your customers need to know: Think about some common
questions that your customers or potential customers ask or what
aspects of your particular business confuse the newcomers. For
example, perhaps you have an online pet store. You might write
articles addressing such topics as how to prepare your home for
a new puppy (cat, bird, fish, etc.), what supplies you need to
welcome home a new cat, how to choose a vet or even how to know
when you need a vet. Don't try to sell here. Just provide
important and useful information and you will gain interest and
respect which will in turn result in far more customers than a
direct sales approach.
· Check out some forums where people interested in your topic
visit and post questions: What are some common questions and
topics that are addressed. Look at novice users and expert users
alike. Write different articles to address each audience.
· What do you wish you knew when
you started out: Write a series
of articles addressing topics that you now understand but wish
you did in the beginning.
· Do a keyword search: Use a keyword research tool and search
for keywords related to your topic. Use these keywords or
searches as the springboard for articles in your niche.
You really can write articles about anything that interests you
or strikes your fancy, but the most effective article marketing
campaign for your business will be built around content-rich,
keyword-targeted articles of interest to your core audience of
potential customers.
Remember, you are not only working to obtain links but also to
set yourself up as an expert in this field and to build a
long-term relationship with customers so not only will you make
a sale today, but tomorrow and next week and next year. That is
how you build an internet business.
About the author:
Learn more about Creating Your Article Marketing Campaign by visiting
http://AnswersAboutWriting.com or http://NowLearnMore.com . Sign
up for our free Article Marketing tutorial to read the full article and
many more helpful article marketing tips.
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