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Article Writing - Why Bother?
There are thousands of articles to be read on the World Wide Web, and many more are being added everyday. If you take the time to do more than skim them, you will find that many articles are about similar things. Why would you take the time out of...
Strategic Copywriting: So Much More than Text Optimization
So Much More than Text Optimization Because web copy is so important for achieving the results you want and expect from your website - and because so much stress is now placed on the use of WORDS by SEO companies - we want to explain the concept of...
The Write Habit: How to Strengthen Your Writing Muscle
Writing is a muscle that needs exercise to stay in shape. I realized how true that saying is when I took what I called "a well-earned break" after I finished my first novel. The last few days of writing that novel felt as sweet as whipped...
Voice in Narrative and Dialogue - A Contrast of Writing Styles
One of the nice things about being an author is that we can break any rule we want. (I just did.) It's part of our job description. Language changes through usage -- definitions, spelling, grammar -- and authors can help it do this. But on the...
Your Writing Anxiety - 10 Ways to Bring Relief
Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright, horror, nervousness, panic, scare, strain, stress, tension, terror, trepidation, unease or uneasiness: whatever it's called, you've got it.
And the reason...
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Why Good Copywriting Matters
Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your hand, it can incite a Jihad against you, and it can be simply dry.
The Internet is a great leveler. Although the current spate of pay-per-click search engines has made the battle ground a bit uneven, it is still favorable to small, but innovative businesses.
It took a severe economic jolt to make these businesses realize the power of the written word – the copy of your pages that you put on the Net. For long its significance has been put on the backburner, and lots of breast-beating has gone into the cause of the "latest development technology." Well, technology has its place, but what makes a customer do business with you is, the written message.
It all depends on the words you use, the way you use them, the combinations you use them with, and the way you decide when not to use them - it's all about words.
Sadly, the small-sized businesspersons do not take copywriting seriously until its too late. 95% of businesses fail because they fail to convey their message. Their copy is not convincing enough.
Whenever you convey a printed message, you have an end objective. The sort of response it invokes hefts the success of the copy of the printed message.
The message that tells your customer about you and your product in a voice and tone that reaches
deep.
The message that lays the bricks of the foundation on which the wall of trust is built.
At the core of your business success is the copy content of your message.
So what sort of copy is that?
The one that touches the right nerve of your customer or client.
The one that tells your customer that you and your product can be trusted.
The one that makes the customer eager to do business with you.
The one that talks to your customers as if you are talking to them directly.
The one that tells your customers exactly what they should know to arrive at an educated decision.
The one that elevates your customers to the level of clouds so that they see your world with the colors of a rainbow.
Ok, the last one sounds a bit unrealistic but you get what I mean.
Are there hard and fast rules for professional copywriting? Not at all. I often say that I can read between the lines - the words, the commas, the full-stops and the phrases - and make out what sort of person the writer is. We all have this quality, and we all go through such an awareness, but all happens in the subconscious. Your business needs a copywriter who can tap into that subconscious.
About the Author
Amrit Hallan is a freelance copywriter, copy editor and a writer.
He also optimizes web page content for higher Search Engine
ranking.
Read his weekly essays and articles by subscribing to
amritscolumn-subscribe@topica.com
For Copywriting and Copy Editing Services, visit:
http://www.amrithallan.com
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