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5 Secrets of Successful Copywriting
5 Secrets of Successful Copywriting © 2004 David Garfinkel Would you like your sales to go through the roof? Of course you would. Who wouldn't? I have found five secret "keys" that dramatically improve the money-making ability of just about ANY...
Everything I Needed to Know About Article Writing I Learned from My English Teacher
By now you probably understand how important writing for trade publications is to establishing credibility in the home business world.
On to the first hurdle: how do you get past that HUGE writers' block? How do you know what to write about,...
Writing for the Web
“Today's readers and Web browsers demand frankness and verisimilitude, so your written communications require exacting professional integrity with accurate and adequate research. "For concrete, colorful and dynamic written material that willfully ...
Writing Great Articles? I'm No Expert, But.....
Just like most of you reading this article, I'm far from calling
myself an expert author. However, I have been out here a while,
submitted quite a few articles, and have definitely learned a
few hard lessons about getting my articles noticed.
...
Writing the Civil War, the why and how it was fought
America has always approached its conflicts as if extending the
thought of the uniquely American way of life, that is to say as
if to leave each man to his own devices and choices free to make
or break his own way into life as he has been endowed...
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Writing an e-Book Needs Software - Free is Best!
If you've been keeping track of Internet trends then you'll be
aware of the huge potential of promoting and selling e-Books.
E-Books are becoming a common medium used on the Internet. An
e-Book is simply a book, that can be read on a computer. Many
books now aren't even published in hard copy.
Perhaps you're considering writing an e-Book, well if so read
on. This article explains some of the mystery and might well
save you a heap of cash.
E-Books have a wide popularity and avoid many of the costs of
traditional hard copy publishing. They don't need to be printed,
and as such avoid the associated costs of distribution,
inventory and the risk of not selling. In fact they don't need
a traditional publisher. Anyone can write a manuscript, format
it as an e-Book and promote it on their web site themselves.
And of course there are numerous examples of e-Books being the
basis of promoting successful affiliate programs.
Many e-Books are used as a mechanism (often indirectly) to
promote web sites. Authors of e-Books gain credence from the
fact they've achieved publication, not to mention the
information their book contains.
Creating an e-Book is technically very simple (once the text of
the book and any associated artwork has been completed). In order
to create an e-Book we need a software product. The software takes
the manuscript developed in a word processor and converts this into
an e-Book.
The resulting e-Book created by the software will usually be in
one of three forms; either a PDF document file, an executable
file (called an exe file type) or an 'ebo' file (the e-Book
system used by Microsoft).
PDF, which stands for Portable Document Format, is the file
extension for e-Book (along with any other document) created
with Adobe Acrobat Writer. This is the de facto standard used
in the commercial printing industry. If you plan to have hard
copies printed then you should seriously consider using the
PDF format.
An alternative is to use an e-Book software system called a
compiler. Such products effectively do exactly the same task
as Adobe Acrobat Writer, but the output is an executable (which
is the file name suffix of the resulting file). Most such
compilers are priced at around US$100.
And the third alternative; the Microsoft ebo file system which
is making dramatic inroads. It is still relatively new, but
like most things Microsoft do, once they decide they want to
be the market leader, competition beware!
So this raises the question of which type of e-Book is the most
appropriate. Deciding the answer to this question depends on
several factors, not least of which is how the e-Book is going
to be marketed.
Advantages of using Adobe Acrobat Writer include:
Adobe Acrobat Writer will convert an entire document containing
all of the text and graphics in a single step. To do this the
original document needs to be a single word processing document
(or a linked document equivalent). This also facilitates updated
versions to be created if the source needs to be edited.
The resulting file can incorporate an index, external links to
the internet, automated page numbering and a multitude of other
facilities.
For the person who wants to read the book they use a software
system called Adobe Acrobat Reader. Adobe makes this software
available for free and it is widely distributed and used. It
is an excellent product which allows the reader to print, use
the index, and have complete control over the size of the text.
It also facilitates add-ins such disability facilities (i.e. a
synthesized voice system can read the text). The free Adobe
Acrobat e-Reader system is an alternative to Acrobat Reader.
As well as all the features of Acrobat Reader the e-Reader
system takes any existing PDF file and presents the text in an
e-Book form.
The resulting PDF file is almost always far smaller than an
equivalent executable file. Thus download times are shorter
and the file occupies less space on the reader's computer.
PDF files can be guaranteed virus free, where as executable
files don't have this advantage. People generally don't like
to download files that have an exe suffix in the name. Exe
files are a notorious way
for viruses to be spread and people
tend to be more reluctant to download them than they would
with PDF files.
PDF files have the advantage that they are supported on a
variety of computer operating systems including all versions
of Microsoft Windows, Macintosh OS, and Unix/Xenix/Linux. Exe
files are restricted to Windows. And when you think for example
that there are over 8 million Macintosh users in the US alone
that's a large number of potential readers to exclude.
Advantages of EXE files include:
E-Book compilers are priced far lower than Adobe Acrobat Writer
(around US$250). Such software is also far simpler to use.
(Adobe Acrobat Writer is a very sophisticated publishing system
with the creation of PDF files a minor function). There are
other software products which can create PDF files. Some word
processing systems have the facility, as does Corel Draw.
Some e-Book compilers are available for free use. Those I've
tried though all either add some information about themselves
into the resulting document, or limit the number of pages.
Alternatively they're limited to a trial period such as 30 days.
The writers of such software understandably really want you to
buy their software! Once purchased all these frustrating
limitations disappear.
E-Book compilers also (usually) include a rebranding facility.
The rebranding facility allows other people to market your e-Book.
But rather than having the contact details and web site links
referenced back to your site, they can be altered to point back
to their own site which the rebranded book promotes. Your
authorship is still protected, but this feature allows the e-Book
to be used in an affiliate program. The rebranding can be achieved
with Adobe Acrobat Writer but it is more difficult to achieve.
Using e-Books as a promotion tool is usually far more effective
if the down stream resellers can customize the book to their own
affiliate links.
Web site references for e-Book compiler software:
http://www.ebookcompiler.com/
http://www.ebookgenerator.com/
http://www.ebookedit.com/
http://www.ebookpaper.com/
If you use free E-Books as a viral marketing tool, rebranding
is the key to success, because people are much more likely to
promote your E-Book if they can customize it with their own
affiliate links.
Microsoft Reader:
The Microsoft Reader software (the software which allows
someone to read your E-Book) is available for free download
from the Microsoft web site. Using the reading software is
very simple and for those with reading disabilities, the
standard download includes everything needed to increase text
size, and use voice synthesis.
Microsoft Reader is restricted to use on the various Windows
operating system variants. To date I've heard of no instances
of an E-Book in this format having a virus. The file type is
nothing like an EXE file so the virus problem is far less
likely. Size wise the resulting e-Book is similar to a PDF.
To create an E-Book for this system requires that you have
Microsoft Word version 2000 or 2002. Assuming that MS Word
is installed then a small add-on is available for free download
from the Microsoft web site. And from my own experience,
creating an E-Book under this system is incredibly simple.
I've not determined exactly how the resulting e-Book can be
rebranded for any affiliates you might wish to include in
distribution, but I'll spend some time on this soon and add
a new article about it.
I alluded above to Microsoft tending to become market leaders.
It is worth noting that both Amazon.com and Barnes and Noble
have picked the Microsoft Reader system as the future industry
standard. They, along with several other publishers are very
busy making their e-Books available in this format for on-line
purchase. In the free category several Universities are making
e-Books available, again using Microsoft E-Book as their
delivery system.
About the Author
About the Author:
Grant McNamara has over 20 years experience in IT,and specializes
in multi-lingual web site and software development and training.
His web sites are http://www.selling-it.com/ and
http://www.translateme.co.nz/ mailto:grant.mcnamara@selling-it.com
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