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Copywriting: Aida is more than an opera
Aida is more than an opera by Verdi Ask most people what Aida is and they will tell you it is an opera set in Egypt. Ask a marketing person and they will tell you that it is the sales formula that all advertising must incorporate if it is to be...
So you want to go into ghostwriting?
So you want to go into ghostwriting? A good way to get writing experience is by ghostwriting, that is writing for individuals and companies under their bylines rather than your own. With ghostwriting, you can test out writing for different genres...
Supply-Side Freelance Writing
A beachcomber, the Internet reminds me of the islands of Hawaii, where there are constant volcanic eruptions, paving the way for a landmass that increases in size every day. In the same way, the ever-expanding Information Highway's explosive growth...
"The Psychology Of Scarcity - Less Is More If You Want Faster Sales From Your Web Copywriting"
Countdown to Armageddon - at least you'd think so judging from some of the garish copy and blaring headlines screaming at you from so many websites. At the opposite extreme though, you've some sites which don't even have a single decent headline...
Writing Articles As An Affordable Internet Marketing Method
Ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. The advertiser pays the affiliate to place a link on their website, and the...
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Business Writing Skills Part III: Avoiding Sexist Language
Many businesspeople are unfamiliar with business writing.
Concise writing will build your business because you will better
connect with customers and prospects. In this four-part series,
I will teach you how to make your writing and other business
correspondence clearer, understandable, and more direct.
Avoiding Sexist Language in Writing By Linda Elizabeth Alexander
Why avoid sexist language in your business writing? Biased
language can alienate any potential reader. If you alienate your
readers, you lose credibility. Without their faith in your
words, you have lost your audience and cannot make your
argument. Therefore, avoiding sexism in your writing benefits
everyone.
Here are some tips for avoiding common mistakes regarding sexist
language.
He/She
The use of a masculine pronoun to refer to both genders is
offensive to many people. Also, using terms such as "man" to
define people can often be confusing - are you referring only to
"men" or to "all people"? The easiest and best way to get around
this is to rewrite the sentence in the plural, or avoid using a
pronoun altogether.
Example: The executive cannot do his job properly until he
understands how. Correct to: Executives cannot do their jobs
properly until they understand how.
You could also say "The executive cannot do his or her job
properly until he or she understands how." However, this tends
to be clumsy, especially after being used
repeatedly.
Ms./Miss/Mrs. Miss refers to an unmarried woman. Mrs. Refers to
a married woman. Ms. is a universally accepted form of
addressing a woman regardless of her marital status. This should
be adopted whenever possible.
However, there are women who indicate a preference for either
Miss or Mrs., and that preference should be honored if known.
When addressing general audiences, or if you are not sure of the
woman's marital status, always use Ms.
Other ways to avoid sexism in your writing:
Don't assume that a particular job is filled by a particular
gender: there are many female constructions workers and doctors;
there are also many nurses and office assistants that are male.
Instead, talk about "mail carriers" instead of mailmen, "flight
attendants" instead of stewardesses, and "police officers"
instead of policemen. Certain job titles refer to both men and
women; "lineman" is one such example.
Try not to be confusing by going overboard with terms such as
"saleswoman" or "salesman" or "salesperson." Instead, use simple
words like "sales associate" or "chair" instead of
"chairman/woman/person."
About the Author
Linda Elizabeth Alexander is a business writer and marketing
consultant based in Longmont, Colorado, USA. Improve your
writing skills at work! Subscribe to her FREE ezine. Write to
the Point at lalexander@write2thepointcom.com or visit
http://www.write2thepointcom.com/articles.html.
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| www.nanowrimo.org |
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| Menu of articles on writing written by professional SF/F writers. |
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| www.junketstudies.com |
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| Free online English dictionary and reference guide. List of sites writers can use. |
| dictionary.reference.com |
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| Daily and interactive writing prompts. |
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