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Article writing; the art of attracting website visitors
If you have just built a new website, or have an existing website, then you
are now at the stage where you are wondering how to let the internet world in general know so that you can start receiving those highly desirable daily website visitors....
Freelance Writing Markets, Poetry Markets - Highly Paid -v- Unpaid by AskProfessors.com
Amazing as it may sound, there is a real shortage of good writers and poets. Try telling that to the thousands of writers and poets who get daily rejection slips. As far as they are concerned, writing is virtually impossible to break into no...
Quick Strategies For Writing Your Essay Under Pressure
Most writing is done under time pressure. Yet, while the majority of students have to write in haste - with limited time, limited space and an instructor to please - few approach to this task systematically. Though, writing under increasing time...
Realizing the Potential of Your Writing Output
Achieving publication for your extra income ideas is removed from the improbable dream category and becomes instead a calculated certainty when you follow the strategies contained in my 'Writing for Profit' tutorial. That's the beauty of niche...
Tips for Writing an Informative Article
How to write an informative article? The following tips can help you in writing an informative article - 1. Write about what you really know. Before writing, do a search and find out some more details to polish your knowledge on the selected...
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Five Keys To Leaner And Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective marketing material is all about writing crisply with just a handful of words.
Clean writing isn't an accident, but is instead the result of the careful application of certain principles and tools. Try these five techniques for crafting leaner, meaner, more effective business copy:
Avoid modifiers. Modifiers change the meaning of other words; the most common of these are adverbs and adjectives (words that describe verbs and nouns, respectively). They're used when the writer feels that the noun or verb needs a little something extra: "the shining sun", "run quickly", etc. Get rid of as many modifiers as you can and choose nouns and verbs that stand on their own.
No lazy words. Every word should be doing real work, conveying necessary information and supporting other parts of the piece. Think of your sentences as support beams and rafters in a building, and analyze the piece word-by-word: are there any nails sticking out of boards? Anything that's there purely for show? Anything that doesn't strengthen your writing weakens it. Strip your copy down to its
most essential parts, and throw out the words that are sleeping on the job.
Reduce it to a single sentence. Do you really know what you want to say? You might be surprised - try phrasing your entire piece into one simple sentence. Can you do it, or are you insisting that your message is too in-depth? Taking your point down to a single statement can give your copy new focus and clarity.
One thought per sentence. Sentences and paragraphs are different things. Avoid long, complex sentences built up of multiple thoughts. Keep your sentences to one thought each, keep them short and simple, and use your paragraphs for the complex ideas.
When in doubt, cut it out. Every writer has written the perfect sentence that just doesn't play along well with others. Hemingway was right - kill your darlings. If you can't figure out how to ease that bit of poetry in with the rest of your marketing piece, cut it completely and don't look back. Be merciless. You'll be surprised how often that's the best solution.
About the Author
Robert Warren (www.rswarren.com) is a freelance copywriter in the Orlando, Florida area, specializing in providing for the marketing and communications needs of the independent professional private practice.
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