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Ad Copywriting: Building Brand Equity one Word at a Time
Ah
advertisements, those wonderfully adorable little vignettes that come to us at all hours of the day, seven days a week, fifty two weeks a year. Seventy percent of them are ineffective. Probably more than that actually. And a lot of them can...
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2 of 2
by Karon Thackston © 2004 http://www.copywritingcourse.com In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy,...
Jumpstart Your Writing Career
** Jumpstart Your Career by Asking "Why?" ** by Laura Backes, Publisher of Children's Book Insider, the Newsletter for Children's Writers When developing a story or article, writers learn to incorporate the "who," "when," "where," and "how." But...
The secrets to writing your very own profit pulling ebook!
I can guarantee that anyone can write an ebook. Everyone has their own interests which they can talk confidently about in depth and detail. With the amount of people on the internet nowadays, you can guarantee that there will be thousands of others...
Writing articles for the search engines
This is precisely what I am doing here today (and every other day in my life)! I am writing to share my experience and hopefully, my knowledge and information can help some others who are in need of such information and advice. Writing is a very...
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A TEACHER WHO INFLUENCED MY WRITING
Mine was Mrs. Martha Harrison, my eighth grade English teacher. She made us write, and write, and write. She would put a sentence on the blackboard (I used to be the one to clean it..remember that), like "If A Pencil Sharpener Could Talk" and make us write a 200 word story about the subject.
She also made us create a poem book. Not only did we have to write the poems (they were famous poems like "Fog", "The Raggedy Man", "The Highwayman", and my favorite "If") but we also had to illustrate them. I had got a chemistry set for Christmas, so I mixed up some chemicals and made water colors for mine. My art work wasn't pretty but the colors were! I received a 95 for my efforts. What was funny that
I have a sister, Linda, that is a year younger than me, so in the eighth grade, she had to do a poem book. Well, Linda wasn't into the academic part of school, just the social part. She got my poem book, changed the cover (not the contents written and illustrated by me) and turned it in as her work. Of course Mrs. harrison recognized my handwriting so Linda was in trouble.
Later, in 1987, I went by to see Mrs. Harrison. She was old and fragile then. I thanked her for being a positive influence on my writing and then prayed for her. She is gone on now, but will always live in my memories.
About the Author
Author of My Walk with the Lord, www.selahbooks.com, preacher, retired US Army
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