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Copywriting and Your Five Senses
Copywriting and Your Five Senses by Karon Thackston © 2004 http://www.copywritingcourse.com In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something....
"How To Find A Copywriting School"
Have you heard the good things about the field of copywriting? If you have, then you know that a qualified copywriter is an invaluable asset to those looking for them. Becoming this asset means going to a copywriting school. Turn this to your...
The Questions People Ask About Writing Niche Non-Fiction
Here is a list of questions that people frequently ask me on the topic of writing for profit in the realms of niche non-fiction. Hopefully you will find the answers helpful but if you have any questions of your own please feel free to contact me. ...
What Is Persuasive Copywriting And How Can It Help Your Business?
Persuasive copywriting is what draws the attention of prospective customers. They see your product and are drawn it. But what makes this happen? What words can win a customer over without having them laugh at overstatements and hype? Persuasive...
Zany Ideas That Increase Writing Productivity And Quality
Welcome to the zany ideas of a productive writer. My students keep reminding me of my unusual tools and how helpful they have been for them. I also thank my students for their concept testing and refinement. Now, I feel much more confidant about...
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Freelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an opportunity that looks downright scary.
The temptation is to think, "Hey, that's way outside my level of expertise. I'm not ready for that."
My advice to you is this: Do it.
When you are faced with opportunities that are larger, more challenging and ultimately 'scary', that's when you learn fastest, stretch yourself the most and build your inner confidence as a copywriter.
Let me give you a couple of related examples.
Within my first two months as a direct marketing copywriter I was presented with the opportunity to write a mailing for Franklin Mint.
As some of you may know, Franklin Mint is a very, very sophisticated company when it comes to direct marketing. I seriously wondered whether I might end up looking like an idiot, wasting my time and theirs.
But I took on the job. Scary, yes. But it worked out fine. I learned a great deal and continued to do work for them.
Here's another, related example.
In early 1998 a friend of mine was invited to speak to a few hundred people at a conference about marketing online. He got cold feet and asked me to speak in his place. The problem was, I had only a week to
prepare my talk.
I had never spoken to a crowd that large before. I had no idea what to do. I was terrified.
But I did it.
In hindsight, that first talk was not a great one. But it got me started. Since then I have spoken at dozens of conferences and given full day seminars to numerous companies.
Speaking has made me quite a bit of money, and has led to many copywriting jobs I would otherwise have never received. It has also helped establish me as an expert in my chosen field.
And I came so, so close to saying no.
How close? Probably not as close as I think. Looking back, I have always said yes to the scariest challenges.
It's how you grow. It's how you find new opportunities. It's how you make your name as a copywriter worth doing business with.
About the Author
Nick Usborne is a freelance copywriter, author and speaker. For more on making money as a freelance copywriter, visit his site, http://www.FreelanceWritingSuccess.com. For more on developing your skills, read his review of this copywriting course byMichael Masterson.
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