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7 Formulas for Writing Articles That Get Read!
Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients. ...
An Article Writing Philosophy - Do You Have One
Do you have a well thought out reason for writing articles? That is most likely your article writing philosophy, but in case you don't have one, let me make a few suggestions for developing one.
Thousands of articles about writing articles are...
The Questions People Ask About Writing Niche Non-Fiction
Here is a list of questions that people frequently ask me on the topic of writing for profit in the realms of niche non-fiction. Hopefully you will find the answers helpful but if you have any questions of your own please feel free to contact me. ...
The Story of the Hypnotic Writing Monkey
The world's first Hypnotic Writer Author of "Hypnotic Writing" and "Advanced Hypnotic Writing" A monkey could use "The Hypnotic Writer's Swipe File," a brand new e-book by Larry Dotson and myself, to write a riveting sales letter, ad, or e-mail...
Writing for Teen Magazines
I would look at the magazines my teenage neighbor and her friends stashed away in their cupboards and think, “Heck, I could do that!” So one day, while she was away at school, I broke into her room and “borrowed” the magazines. Teenage magazines...
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Freelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an opportunity that looks downright scary.
The temptation is to think, "Hey, that's way outside my level of expertise. I'm not ready for that."
My advice to you is this: Do it.
When you are faced with opportunities that are larger, more challenging and ultimately 'scary', that's when you learn fastest, stretch yourself the most and build your inner confidence as a copywriter.
Let me give you a couple of related examples.
Within my first two months as a direct marketing copywriter I was presented with the opportunity to write a mailing for Franklin Mint.
As some of you may know, Franklin Mint is a very, very sophisticated company when it comes to direct marketing. I seriously wondered whether I might end up looking like an idiot, wasting my time and theirs.
But I took on the job. Scary, yes. But it worked out fine. I learned a great deal and continued to do work for them.
Here's another, related example.
In early 1998 a friend of mine was invited to speak to a few hundred people at a conference about marketing online. He got cold feet and asked me to speak in his place. The problem was, I had only a week to
prepare my talk.
I had never spoken to a crowd that large before. I had no idea what to do. I was terrified.
But I did it.
In hindsight, that first talk was not a great one. But it got me started. Since then I have spoken at dozens of conferences and given full day seminars to numerous companies.
Speaking has made me quite a bit of money, and has led to many copywriting jobs I would otherwise have never received. It has also helped establish me as an expert in my chosen field.
And I came so, so close to saying no.
How close? Probably not as close as I think. Looking back, I have always said yes to the scariest challenges.
It's how you grow. It's how you find new opportunities. It's how you make your name as a copywriter worth doing business with.
About the Author
Nick Usborne is a freelance copywriter, author and speaker. For more on making money as a freelance copywriter, visit his site, http://www.FreelanceWritingSuccess.com. For more on developing your skills, read his review of this copywriting course byMichael Masterson.
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