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Article Writing Errors
Having trouble writing articles? Here's my list of some common mistakes that writers make. Not being a writer - This is the number one mistake that writers make. If you are a writer, then you had better be writing. You cannot publish what you...
HOW TO "WRITE TO WIN" - WHAT ARE THE "SECRETS" OF WRITING SUCCESS?
"If a man has talent and cannot use it, he has failed. If he has a talent and uses only half of it, he has partly failed. If he has a talent and learns somehow to use the whole of it, he has gloriously succeeded and has a satisfaction and a...
SEO Copywriting - In the Wake of the “Florida” Update
by Karon Thackston © 2004 http://www.copywritingcourse.com/keyword After Google’s most recent update, those in the search engine optimization (SEO) field seem to be standing at attention. As sites that have held long-standing positions in the top...
The Benefits of Freewriting
It's 2 am and you're sitting at your desk, no ideas and no thoughts. The cup of coffee to your side is the sixth. But still, the same blank sheet of paper from an hour ago taunts you, there is nothing to show for your effort but a back cramp and a...
Writing Made Them Rich #1: JK Rowling
Joanne Kathleen Rowling was born in Chipping Sodbury, England in 1965. She began writing at the age of 6 with a story called 'Rabbit', which she never finished. In high school her favorite subject was English. From High School, Rowling went to...
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Freelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an opportunity that looks downright scary.
The temptation is to think, "Hey, that's way outside my level of expertise. I'm not ready for that."
My advice to you is this: Do it.
When you are faced with opportunities that are larger, more challenging and ultimately 'scary', that's when you learn fastest, stretch yourself the most and build your inner confidence as a copywriter.
Let me give you a couple of related examples.
Within my first two months as a direct marketing copywriter I was presented with the opportunity to write a mailing for Franklin Mint.
As some of you may know, Franklin Mint is a very, very sophisticated company when it comes to direct marketing. I seriously wondered whether I might end up looking like an idiot, wasting my time and theirs.
But I took on the job. Scary, yes. But it worked out fine. I learned a great deal and continued to do work for them.
Here's another, related example.
In early 1998 a friend of mine was invited to speak to a few hundred people at a conference about marketing online. He got cold feet and asked me to speak in his place. The problem was, I had only a week to
prepare my talk.
I had never spoken to a crowd that large before. I had no idea what to do. I was terrified.
But I did it.
In hindsight, that first talk was not a great one. But it got me started. Since then I have spoken at dozens of conferences and given full day seminars to numerous companies.
Speaking has made me quite a bit of money, and has led to many copywriting jobs I would otherwise have never received. It has also helped establish me as an expert in my chosen field.
And I came so, so close to saying no.
How close? Probably not as close as I think. Looking back, I have always said yes to the scariest challenges.
It's how you grow. It's how you find new opportunities. It's how you make your name as a copywriter worth doing business with.
About the Author
Nick Usborne is a freelance copywriter, author and speaker. For more on making money as a freelance copywriter, visit his site, http://www.FreelanceWritingSuccess.com. For more on developing your skills, read his review of this copywriting course byMichael Masterson.
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