|
|
|
A Scriptural 'How to' for Writing ...
If you want to know how to be a successful writer, by the world's methods and standards, I have absolutely no idea. However, if you have a passion to use writing as a tool to reach people for the Lord, have I got Good News for you! A Scriptural...
Copywriting Makeover: It’s Not About YOU, It’s About THEM
by Karon Thackston © 2003 http://www.copywritingcourse.com I’ve always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most importantly - they make your home smell wonderful! So, naturally, I was...
How Ghost writing Articles and Booklets Can Earn You Big Money!
Do you want to make $5000, $10,000 or more every month as a freelancer? Does your current published materials earn you that much or are you still struggling looking for new jobs every month? Well, ghost writing articles and books for businesses...
The Three Cs of Writing an Excellent all Purpose Headline
Since the headline is the first contact your readers have with your message, it must reach out to them. Promise them a benefit. Tell them how they will be better off if they read the rest of the ad. Use action verbs. Save ten dollars is a...
WRITING AN ACCOMPLISHMENT DRIVEN RÉSUMÉ
In the midst of hundreds, if not thousands, of résumés recruiters and employers receive for any given position, your résumé needs to stand out from the crowd. You must make the Hiring Manager want to read your résumé more thoroughly than just the...
|
|
| |
|
|
|
|
|
|
5 Secrets of Successful Copywriting
5 Secrets of Successful Copywriting
© 2004 David Garfinkel
Would you like your sales to go through the roof?
Of course you would. Who wouldn't?
I have found five secret "keys" that dramatically improve
the money-making ability of just about ANY sales message.
This discovery came from writing hundreds of successful
sales messages myself, and helping thousands of other people
improve their own skills at writing successful advertising
sales copy.
I've also found every time someone else gets better results
from what I have taught them, my own life improves. With
that in mind, here are the five secret "keys" for you to use
and profit from:
SECRET 1: Focus your advertising sales copy on ACTION.
Begin by getting crystal-clear on the action you want your
prospect to take. If it's to buy, then keep that in mind as
you write. Also, write in an "action" frame of mind. That
means use action words: walk, run, reach, touch, grab, pull,
put in your pocket.
Here's another action secret. In your imagination, figure
out how to move obstacles out of the way, so your prospect's
clear path to action is unobstructed and easy to follow.
And make it easy for your prospects to take the action you
want them to take.
SECRET 2: Don't sell your product!
I know that sounds contrary to common sense. But I promise
you will make far more sales if you visualize your product
as a SOLUTION to your prospect's most pressing problem… or
picture your product as the way to make the prospect's
fondest DREAM come true… or even describe your product as
the answer to becoming the PERSON the prospect most wants to
be.
Examples:
- Solution to problem: "Tired of copy that doesn't close?
With our system, you'll be writing killer copy every time!"
- Dream come true: "Here's how to create a Web site that
makes money for you every single day!"
- Become the person: "How would you like to become one of
the High Earners on the Web?"
SECRET 3: Provide proof of your promises.
Beginning copywriters need to face this fact, and
experienced copywriters need to be reminded:
No one is going to believe a single word you write.
Until you provide proof, that is.
Types of proof that work include simple facts that back up
your promise; testimonials showing how your product actually
did for someone what you say it can do for the prospect;
reasons why your product can do what you say it can do; case
studies showing results; and a summary of your own track
record, showing you know what you're talking about.
SECRET 4: Let your critics go wild.
Did you know that really good copy gets as many "thumbs
down" as it gets "thumbs
up?"
It's true. Here's why:
Really good copy spurs EMOTIONS in the people who read it.
Some of those people - the ones who want what you have -
will experience the emotions of desire and excitement.
But at the same time, other people - those who DON'T want
what you're offering - may find that your provocative copy
stirs feelings of distrust, discomfort, even outrage!
Don't worry about it! As long as your copy is legal and
ethical, it doesn't matter whether everyone likes it or not.
You don't need or want the approval of people who wouldn't
buy from you anyway.
Remember: If you're making sales, those sales are the only
compliments you should be looking for.
SECRET 5: Tell it like it is.
Notice: I didn't say WRITE it like it is. I said TELL it
like it is!
What's the difference?
It's simple. I'm telling you to write copy the same way you
would talk about what you're selling when your intention and
confidence is high, and you're excited!
You can even record yourself making a live, spoken sales
pitch; transcribe it; edit it; and use the transcript as
some of your hottest sales copy.
You see, great advertising sales copy is nothing more than a
red-hot sales presentation in written form. The more your
copy reads like you're having a live, high-energy
conversation with your prospect, the better your chances
will be of long-lasting sales success!
-----------------------------------------------------------
David Garfinkel is well known as "the world's greatest
copywriting coach." He has written sales letters, ads and
Web sites that have brought in millions of dollars, and,
just as important, he has helped thousands of other people
learn to do the same for themselves. David is author of
Killer Copy Tactics and Advertising Headlines That Make You
Rich. Visit: http://www.killercopytactics.com
**Attn Ezine Editors / Site Owners**
Feel free to reprint this article in its entirety
in your ezine or on your site so long as you leave
all links in place, do not modify the content and
include the resource box listed above.
If you do use this content, please shoot us a note
so we can take a look. Thanks.
Feel free to substitute your affiliate link in place of
our resource link in the resource box.
High paying program. Full details are at:
http://www.nitroaffiliates.com
About the Author
David Garfinkel is well known as "the world's greatest copywriting coach." He has written sales letters, ads and Web sites that have brought in millions of dollars, and, just as important, he has helped thousands of other people learn to do the same for themselves. David is author of Killer Copy Tactics and Advertising Headlines That Make You Rich.
|
|
|
|
|
| Writing.Com: Writers, Writing, Poetry, Creative Writing, Fiction ... |
| An online community dedicated to fostering writing skills. With a free membership anyone may read, write, rate, and review works. |
| www.writing.com |
|
| Welcome to Writing-World.com! |
| Writing articles and resources. Tips about how to become a better writer, get published and find writing markets. From Moira Allen. |
| www.writing-world.com |
|
| Guide to Grammar and Writing |
| The Guide to Grammar and Writing contains scores of digital handouts on grammar and English usage, over 170 computer-graded quizzes, recommendations on ... |
| grammar.ccc.commnet.edu |
|
| Purdue University's Online Writing Lab - The OWL Family of Sites |
| Writing lab and resources. Email newsletter available. |
| owl.english.purdue.edu |
|
| OWL at Purdue University: General Writing Concerns Handouts |
| This page contains important links to the writing: planning/writing/revising aspects of the OWL website. |
| owl.english.purdue.edu |
|
| Writing - Wikipedia, the free encyclopedia |
| The original Mesopotamian writing system was initially derived from a system of ... If it is deemed to be a written language, writing in China will predate ... |
| en.wikipedia.org |
|
| Writing.org - Advice for Freelance Writers |
| Articles to help you launch a freelance writing career, from a former literary agent and PLAYBOY editor. |
| www.writing.org |
|
| Writing HTML |
| More than just an HTML reference, this is a structured approach for learning how to create web pages, designed by specialists in learning at the Maricopa ... |
| www.mcli.dist.maricopa.edu |
|
| National Novel Writing Month - National Novel Writing Month |
| NaNoWriMo is an annual (November) novel writing project that brings together professional and amateur writers from all over the world. |
| www.nanowrimo.org |
|
| Poynter Online |
| Apply by Dec. 11 Reporting and Writing the Untold Stories Apply by Dec. 11 ... Reporting & Writing for Multi-Platform Newsrooms. Apply by Jan. 10 ... |
| www.poynter.org |
|
| Pages tagged with "writing" on del.icio.us |
| This short online course provides a practical introduction to writing fiction. During the course you will be expected to write two short pieces for ... |
| del.icio.us |
|
| BBC Get Writing |
| The BBC's online resource for writing drama and comedy for television, radio and film. |
| www.bbc.co.uk |
|
| TOC About Writing |
| Menu of articles on writing written by professional SF/F writers. |
| www.sfwa.org |
|
| 11 Rules of Writing -- a concise guide to important grammar ... |
| A concise guide to some of the most frequently violated rules of writing, punctuation, and grammar. |
| www.junketstudies.com |
|
| NAEP Writing Subject Area |
| NAEP assesses student performance in writing periodically in grades 4, 8, and 12 for the nation, and in grades 4 and 8 for the states. |
| nces.ed.gov |
|
| Writing: See what people are saying right now on Technorati |
| See all blog posts tagged with writing on Technorati. |
| www.technorati.com |
|
| IPL Teenspace: A+ Research & Writing |
| Includes step-by-step instructions on researching and writing, how to find information online and offline, as well as links to useful resources. |
| www.ipl.org |
|
| Dictionary.com: Writing Resources |
| Free online English dictionary and reference guide. List of sites writers can use. |
| dictionary.reference.com |
|
| WritingFix: Home of Interactive Writing Prompts and 6 Trait ... |
| Daily and interactive writing prompts. |
| www.writingfix.com |
|
| Advice on Academic Writing |
| Includes articles on critical reading, planning, researching, style and editing, grammar and punctuation. |
| www.utoronto.ca |
|
|