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Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
by Karon Thackston 2004 http://www.copywritingcourse.com In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the...
"How To Find A Copywriting School"
Have you heard the good things about the field of copywriting? If you have, then you know that a qualified copywriter is an invaluable asset to those looking for them. Becoming this asset means going to a copywriting school. Turn this to your...
How to Improve Your Writing Without Writing a Word
Many an ad, business letter and TV commercial comes into being slowly, even painfully. Maybe because some of us write as if we were still using an IBM Selectric, wite-out and a badly worn Webster's. For that matter, maybe some still are. And that's...
Segmenting Your Target Audience Through Your Copywriting
by Karon Thackston 2004 http://www.copywritingcourse.com Ask any copywriter what the first commandment of copywriting is and theyll quickly tell you Know Thy Target Audience. In order to write effectively you have to know this one group of...
Writing for the Web
Today's readers and Web browsers demand frankness and verisimilitude, so your written communications require exacting professional integrity with accurate and adequate research. "For concrete, colorful and dynamic written material that willfully ...
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How to Come up With Fresh Writing Ideas
How to Come Up with Fresh Story Ideas When Your Idea Well has Run Dry
When I face the desolate impossibility of writing 500 pages, a sick sense of failure falls on me, and I know I can never do it. Then gradually, I write one page and then another. One days works is all I can permit myself to contemplate. John Steinbeck
I know that it seems easier to make that extra pot of coffee, read that good book, that you have had in storage for the last ten years, and suddenly decide to make the kids that Halloween costume by hand, than it can be to make yourself sit down and write. Believe me, I have been there.
Here are some brainstorming techniques to get your brain pumping again and churning out ideas.
1) If you are having trouble coming up with characters or even a story line, try developing an action scene. One good scene to kick off your book can get the rest flowing. Develop the characters and story line around that scene.
2) Come up with a problem to solve. Is your main character the class clown or the brainiest kid in school. What type of problem would your character face in his or her normal life? Write your story around the problem and a unique way of solving it.
3)For character development use common sense. Use what is in front of you.
Look at your family and friends and see if they remind you of anything. My first Shakespearean teacher reminded me of a caveman or a husky walrus because of his whiskers. Does your Uncle Arthur have whiskers, wear glasses, and walk with a little bit of a waddle? Turn him into a
know it all beaver or a store clerk, at a bookstore that sells books that you can actually climb into and live out an adventure.
Does your sister have a talent for jumping rope and blowing bubbles, with purple bubble gum? Maybe the heroine for your next book could do the same.Is their a kid in your neighborhood that is always getting into trouble? Hmm, do you think that the creator of Dennis the Mennis might have known one?
You can use your family and friends talents and their physical characteristics to come up with tons of characters. One hint though- if you choose to make Uncle Charlie a slug or Aunt Emma a rhinoceros, keep it to yourself. They may not be thrilled with their induction into literary history.
Inspiration is all around you, waiting for you to reach out and grab for your next storyline or character. Use stories from the news, jokes that your neighbors tell you, the quirky things that your dog Buster does in the morning.
One final word - stop criticizing what you have written down. In these first stages, no one cares if you have misspelled words or if your grammar isnt perfect. Just write. The rest will follow, after your story is done.
Caterina Christakos is the author of How to Write a Childrens Book in 30 Days or Less. For more writing tips please go to http://www.howtowriteachildrensbook.com
About the Author
Caterina is the author of How to Write a Children's Book in 30 Days or Less, as well as several children's books. To view some of her work please go to http://www.howtowriteachildrensbook.com
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