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Ad Copywriting: Building Brand Equity one Word at a Time
Ahadvertisements, those wonderfully adorable little vignettes that come to us at all hours of the day, seven days a week, fifty two weeks a year. Seventy percent of them are ineffective. Probably more than that actually. And a lot of them can...
Copywriting: Engage Prospects By Involving Their Senses
Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same. Not very appealing, is it? Now imagine a crisp, fall morning. The sun is burning away the last of a lazy fog. Robins are...
Earn A Fortune Writing "How To" Reports
HOW TO WRITE MONEY-MAKING "HOW-TO" REPORTS This is the "real" Money Maker in the Mail Order business - the basic "How To" Report. It's something anyone can produce, and with all the proper ingredients at the right time, you can become independently...
Freelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an opportunity that looks downright scary. The temptation is to think, "Hey, that's way outside my level of expertise. I'm not ready for that." My advice to you is this: Do it. When you are faced with...
The Benefits of Freewriting
It's 2 am and you're sitting at your desk, no ideas and no thoughts. The cup of coffee to your side is the sixth. But still, the same blank sheet of paper from an hour ago taunts you, there is nothing to show for your effort but a back cramp and a...
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Tips for Writing an Informative Article
How to write an informative article?
The following tips can help you in writing an informative article -
1. Write about what you really know. Before writing, do a search and find out some more details to polish your knowledge on the selected topic. You can find details about anything on the interent, using a search engine.
2. Please remember the vital point that many of your readers already know more details than you about the topic you are writing. Therefore, write about the topic you have sufficient knowledge.
3. People will be more interested to know how you sorted out a particular problem when you had faced one. A well written article about solving your own problem will be
more useful to the readers. Many of them would've faced the simialr problem and your information will be of immense help to them.
4. Remember to leave enough white space in between your paragraphs. You may wonder why should it be? Reading the matter on the monitor is different from reading on the printed page. It causes eye strain and for some people neck pain also.
5. Try to write small paragraphs, which is easy to read. Most of the people will be just scanning the matter within a short time. Therefore, the smaller the paragraph the easier to read.
About the Author
Lakshmi Menon is a writer and internet marketer. Visit her website at http://www.net4homeincome.com
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