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Copywriting Makeover: It’s Not About YOU, It’s About THEM
by Karon Thackston © 2003 http://www.copywritingcourse.com I’ve always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most importantly - they make your home smell wonderful! So, naturally, I was...
How To Overcome The Lyric Writing Hurdles That Are Keeping You Behind
The lyric writing side of songwriting is known to create an enormous number of problems for some folks. No matter how hard they try, they are unable to write a single line that they can be pleased with.
In many cases these very same people...
PUT IT IN WRITING!
Ever been asked to 'Put it in Writing.'? Sure, you have. Did you immediately go to your desk and effortlessly record your thoughts and suggestions? Or, perhaps, you struggled and anguished? For most folks, producing useful, credible and appropriate...
Seven Ways To Connect Your Writing And Your Life
An important question for any artist is: How can I built a career and simultaneously be true to myself? It's an important question, and during the twenty years I've taught writing, hundreds of students have expressed the belief that success and...
Writing Copy For Online Catalogs
What's one of the things that most of your ad copy has in common? You write your copy for one primary product or service. Since most of the ad copy is done in this manner, you may find that writing "Great" Catalog Copy is a little different....
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Revealed: The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but
if you have eyes you've seen his ad campaigns and you
probably even bought products that he created ad
campaigns for. Would you like to have the formula he
gets paid $12,500 to put into use for Fortune 500
Companies?
Well then, today's your lucky day, isn't it? If you
follow this formula whenever you write a sales letter
or an ad you'll see how well it increases your success.
Remember that the key to writing a sales letter is that
the job of every paragraph is to make the reader want
to read the next paragraph.
Use this as a skeleton when you write ads and then go
back through your ad to make sure you've covered all
nine points in the right order.
1. ATTENTION - Write a headline that GRABS your reader.
Fear or curiosity are good places to start. For
example: "Ex-Truck Driver Makes $21,815 a Month Doing
What You're Not"
2. INTEREST - List the benefits of your product or
service. Acknowledge their problem while
showing you have the solution. Show that you've
been where they are and you can help them.
3. CREDIBILITY - Mention referrals and references of
how others have benefited from your product or service.
4. PROVE - Show testimonials
with full names and cities or
countries. Offer a risk-free guarantee.
5. BELIEVABLE - Give your full contact information.
Make it easy for them to buy with no hassles. Let
them know why they should trust you.
6. SCARCITY - Have limited offers, special time sensitive
sales, discounts on a few products in limited quantity.
7. ACTION - Ask for the sale. Make it simple.
8. WARN - Let them know the pain they'll experience if
they don't use your product. i.e. If you're selling
a wrinkle cream let them know how dry their face will
be and how much deeper their wrinkles will get without
your product - if that's true. Don't lie.
9. NOW - Tell them why they should buy right now.
That's it. Now you've got the skeleton that the best
copywriters in the world use. If you want more
information on copywriting from Brian Keith Voiles go to:
http://www.nmmastery.com/admagic/index.shtml
About the Author
Sopan Greene can show you How To Make MASSIVE Profits
On the Internet.
P.S. Get 2 FREE eBooks & a FREE report: "Million Dollar
Emails", "How To Start Your Own Traffic Virus" & "The
13 Deadly Internet Marketing Mistakes Almost Every Business
Is Making..."
mail to: webmaster87-13040@autocontactor.com
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