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A TEACHER WHO INFLUENCED MY WRITING
Mine was Mrs. Martha Harrison, my eighth grade English teacher. She made us write, and write, and write. She would put a sentence on the blackboard (I used to be the one to clean it..remember that), like "If A Pencil Sharpener Could Talk" and make...
What's So Different About Writing Web Copy?
To write persuasive web copy, it really is an advantage to know how to successfully write for off-line publications. Because Copywriting techniques that work off-line, also work equally well on-line! We have to make some changes of course to...
Where to Find Writing Jobs Online
A freelance writer’s best resource of finding jobs online are Job boards or sites. While some boards are geared specifically to the freelancer, many others also list other type of jobs. Some job boards allow freelancers to register their...
Writing from Home: It Can Be Great and Not-So-Great for Mothers
I went to school to be a teacher. In fact, I have a B.S. in Education, not journalism. Due to the hours and holidays, teaching is traditionally thought to be the best work for a mother who wants to keep one foot in the mommy-door and one foot in...
Zany Ideas That Increase Writing Productivity And Quality
Welcome to the zany ideas of a productive writer. My students keep reminding me of my unusual tools and how helpful they have been for them. I also thank my students for their concept testing and refinement. Now, I feel much more confidant about...
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Revealed: The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?
Well then, today's your lucky day, isn't it? If you follow this formula whenever you write a sales letter or an ad you'll see how well it increases your success. Remember that the key to writing a sales letter is that the job of every paragraph is to make the reader want to read the next paragraph.
Use this as a skeleton when you write ads and then go back through your ad to make sure you've covered all nine points in the right order.
1. ATTENTION - Write a headline that GRABS your reader. Fear or curiosity are good places to start. For example: "Ex-Truck Driver Makes $21,815 a Month Doing What You're Not"
2. INTEREST - List the benefits of your product or service. Acknowledge their problem while showing you have the solution. Show that you've been where they are and you can help them.
3. CREDIBILITY - Mention referrals and references of how others have benefited from your product or service.
4. PROVE - Show testimonials
with full names and cities or countries. Offer a risk-free guarantee.
5. BELIEVABLE - Give your full contact information. Make it easy for them to buy with no hassles. Let them know why they should trust you.
6. SCARCITY - Have limited offers, special time sensitive sales, discounts on a few products in limited quantity.
7. ACTION - Ask for the sale. Make it simple.
8. WARN - Let them know the pain they'll experience if they don't use your product. i.e. If you're selling a wrinkle cream let them know how dry their face will be and how much deeper their wrinkles will get without your product - if that's true. Don't lie.
9. NOW - Tell them why they should buy right now.
That's it. Now you've got the skeleton that the best copywriters in the world use. If you want more information on copywriting from Brian Keith Voiles go to: http://www.nmmastery.com/admagic/index.shtml
About the Author
Sopan Greene can show you How To Make MASSIVE Profits On the Internet. P.S. Get 2 FREE eBooks & a FREE report: "Million Dollar Emails", "How To Start Your Own Traffic Virus" & "The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making..." mail to: webmaster87-13040@autocontactor.com
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