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SOME TIPS IN WRITING ARTICLES AS AN INTERNET MARKETING STRATEGY
Firstly pick a subject that YOU KNOW - a topic that pertains (nice word that!) to your area of business. You are the "expert" in it.
My advice is just find your "natural style" by writing as youspeak - as practicing writing in your "natural style" breeds confidence. Then submit your articles to ezines and announcement lists, like Article Announce, Free Content, Publish In Yours and Article Publish. I find this marketing method by far the most effective means of getting traffic to our various sites (and one thing then leads to another)... and best of all it costs nothing, but a little time and effort! Lately, all our marketing has been done through writing articles (on internet marketing, writing, money and self help) and submitting them to article announcement lists, like Free Content, Publish in Yours, Article Publish and Shelley Lowery's Article Announce. Often from there they get picked up by ezines with large readerships - from 10000 ...to even ones with millions of subscribers. True! These big ezine publishers are continually looking for new and quality content, particularly ORIGINAL material that can help others.
My advice is... Write about what you KNOW - your areas of knowledge and expertise, based on your experiences. We find this strategy of SHARING relevant and practical information most effective of all in drawing traffic to our various web sites... and best of all, it helps others "out there in the vast void/realm of cyberspace". That is one of the reasons why I write my various articles.
Here are some other points in writing articles for the www:
Firstly,
* Identify your target audience.
* Keep your title reasonably short* *.
* Keep your paragraphs short.
* Get to the point quickly (enough waffle with maple syrup, Craig!).
* Target your article to your audience with "focussed information".
* Use the occasional exclamation mark (!) to get your readers attention.
* Make sure your article flows properly. Re-read
and re-read.
* Try to be concise in your wording. Brevity is the hall-mark of good writing...or so say many of the teachers of writing!
* Be credible (big word, eh?) at all times. I try to write my articles in a "conversational style with dashes of my funny humour".
* Put some thought and effort into your heading - again to get your reader's immediate attention.
* Use bullets in your articles - its makes the points easy to follow.
* Conclude with a strong message. The final paragraph should contain a message that summarises your article, or gets your reader to take further action.
* Offer a free report with your article - this is an easy way to collect a list of adresses for marketing your product(s). An instant target market.
* Finally, make sure your layout is good (not one of my strong points!), as this greatly enhances your prospects of getting published
Some prominent article writers say one should write differently to one's natural style , when writing for the web . I say , DON'T .Just write what comes naturally...and BE YOURSELF. Though you may have to be briefer than usual, if you are a "waffler", like this writer. People want immediate information online and have limited time usually - it's the "instant coffee, sorry generation.
The internet is such an amazing medium for communication. I've just submitted this article and it's been published almost instaneously (big word!) in a few places. So YOU TOO can write articles on your chosen subject in your internet marketing efforts. MORE TRAFFIC = INCREASED SALES
Writers and internet marketers - Grab this moment in history well.
"Carpe diem" (seize the moment!).
Happy writing and... Just GO FOR IT
About the Author
Craig Lock Creative Writing Course http://www.nzenterprise.com/writer/creative.html Eagle Book Publishing http://www.nzenterprise.com/writer/books.html http://www.novelty-gift.com/ebooks.html and http://www.bridgeniche.com/CLOCK/zaniestbooks.htm
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