|
|
|
25 Ways to Promote Your Writing Business
You may reprint the following article provided you: Keep article intact Include byline, notice, and active link Request permission for changes to my article or byline Courtesy copy of newsletter or URL is greatly appreciated Contact info:...
Good Writing
Good writing is like sex. Two people are involved the writer and the reader. Bad sex usually satisfies only one person, most preferably, the writer the person who leads. Good sex not only satisfies both people, it pleasures them. So, like...
Make Your Writing Sing With Structure
At some point, every serious writer is forced to sit down and conclude that there is something seriously wrong with their work. It wanders. It is pretty in some spots and horribly ugly in others. It doesn't always make sense, and is uneven in...
Write SMART: How to Create Terrific Writing Goals--And Achieve Them!
Open up your favorite calendar and circle today's date. Why? Because no matter what day it is, you've been given a wonderful gift: a bright and shiny year ahead to make your writing dreams come true. What are your writing goals for the coming...
Writing the Recipe
This article may be published freely, in print and online, as long as the byline and resource box at the end are included as written. Thank you. Writing the Recipe (c)2003 Pam White It sounds simple. Sell your family recipes for money. Gather up...
|
|
| |
|
|
|
|
|
|
Rules, Regs, and Recommendations for Search Engine Copywriting
by Karon Thackston 2003
http://www.copywritingcourse.com
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated than that.
Know Your Keyphrases Before You Write
It is much easier to create search engine copywriting if you know which keyphrases youll use before you begin to write. Going back and editing existing copy to achieve higher levels of keyword saturation is a challenging task that often ends in broken sentences, confusing statements, and copy that sounds stiff or forced.
If you know which keyphrases youre optimizing the page for, you can create a more complete plan of action.
Let the Phrases - and Your Audience - Dictate Your Direction
You simply *must* know your target audience before you begin writing. Theres no way around it. It is virtually impossible to write copy that will persuade a site visitor to buy if you have no clue about his/her needs, wants, or problems.
Once youve taken time to investigate your preferred customer, stop and do a little brainstorming. What are your customers looking for? Can you offer solutions to their problems? As you ponder, keep your keywords fresh in your mind.
As you come up with solutions for your customers, phrase them around your keywords. It basically works as a puzzle. You know your target audience; you know your keywords; now put the two together to create compelling, search-engine-friendly copy.
Use Keyphrases in Your Headlines
Most search engines deem a headline as an important section of the
copy. That means the text included in headlines (and sub-heads) carries extra weight.
When you create headlines for your copy, be sure to make them keyword rich. Also pay attention to the HTML code for your headlines. Making headlines bold and including them within or tags will help gain the attention of the engines.
The same holds true for sub-headlines. As you include additional sub-heads throughout your copy, pay attention to the bolding and coding for headline tags.
Include Keyphrases in Your Body Copy
As you begin to write, include keyphrases all the way through your body copy, not just in the first paragraph. For best results, focus your copy on only two or three primary keywords.
Let the keywords flow naturally as you write dont try to force it. Describe your products or services using keywords, include keywords in photo or graphic captions, and use keywords in any tables or lists you create.
How often should you use keyphrases? There is a 3% guideline that states 3% of your words should be keywords. However, this is JUST a guideline. Dont kill yourself to achieve a 3% ratio. Remember, your copy has to sell as well as attract the engines' attention. Dont ruin perfectly good copy by forcing keywords where they just dont fit.
By keeping these rules, regs, and recommendations of the search engine copywriting game in mind, youre sure to create copy that impresses both your visitors AND the engines.
About the Author
Which specific words make *your* customers buy? Let Karon show you. Boost your sales and your search engine positioning by learning to write strategically created copy that hits a nerve and makes the sale. Get the details now at http://www.copywritingcourse.com.
|
|
|
|
|
| Writing.Com: Writers, Writing, Poetry, Creative Writing, Fiction ... |
| An online community dedicated to fostering writing skills. With a free membership anyone may read, write, rate, and review works. |
| www.writing.com |
|
| Welcome to Writing-World.com! |
| Writing articles and resources. Tips about how to become a better writer, get published and find writing markets. From Moira Allen. |
| www.writing-world.com |
|
| Guide to Grammar and Writing |
| The Guide to Grammar and Writing contains scores of digital handouts on grammar and English usage, over 170 computer-graded quizzes, recommendations on ... |
| grammar.ccc.commnet.edu |
|
| Purdue University's Online Writing Lab - The OWL Family of Sites |
| Writing lab and resources. Email newsletter available. |
| owl.english.purdue.edu |
|
| OWL at Purdue University: General Writing Concerns Handouts |
| This page contains important links to the writing: planning/writing/revising aspects of the OWL website. |
| owl.english.purdue.edu |
|
| Writing - Wikipedia, the free encyclopedia |
| The original Mesopotamian writing system was initially derived from a system of ... If it is deemed to be a written language, writing in China will predate ... |
| en.wikipedia.org |
|
| Writing.org - Advice for Freelance Writers |
| Articles to help you launch a freelance writing career, from a former literary agent and PLAYBOY editor. |
| www.writing.org |
|
| Writing HTML |
| More than just an HTML reference, this is a structured approach for learning how to create web pages, designed by specialists in learning at the Maricopa ... |
| www.mcli.dist.maricopa.edu |
|
| National Novel Writing Month - National Novel Writing Month |
| NaNoWriMo is an annual (November) novel writing project that brings together professional and amateur writers from all over the world. |
| www.nanowrimo.org |
|
| Poynter Online |
| Apply by Dec. 11 Reporting and Writing the Untold Stories Apply by Dec. 11 ... Reporting & Writing for Multi-Platform Newsrooms. Apply by Jan. 10 ... |
| www.poynter.org |
|
| Pages tagged with "writing" on del.icio.us |
| This short online course provides a practical introduction to writing fiction. During the course you will be expected to write two short pieces for ... |
| del.icio.us |
|
| BBC Get Writing |
| The BBC's online resource for writing drama and comedy for television, radio and film. |
| www.bbc.co.uk |
|
| TOC About Writing |
| Menu of articles on writing written by professional SF/F writers. |
| www.sfwa.org |
|
| 11 Rules of Writing -- a concise guide to important grammar ... |
| A concise guide to some of the most frequently violated rules of writing, punctuation, and grammar. |
| www.junketstudies.com |
|
| NAEP Writing Subject Area |
| NAEP assesses student performance in writing periodically in grades 4, 8, and 12 for the nation, and in grades 4 and 8 for the states. |
| nces.ed.gov |
|
| Writing: See what people are saying right now on Technorati |
| See all blog posts tagged with writing on Technorati. |
| www.technorati.com |
|
| IPL Teenspace: A+ Research & Writing |
| Includes step-by-step instructions on researching and writing, how to find information online and offline, as well as links to useful resources. |
| www.ipl.org |
|
| Dictionary.com: Writing Resources |
| Free online English dictionary and reference guide. List of sites writers can use. |
| dictionary.reference.com |
|
| WritingFix: Home of Interactive Writing Prompts and 6 Trait ... |
| Daily and interactive writing prompts. |
| www.writingfix.com |
|
| Advice on Academic Writing |
| Includes articles on critical reading, planning, researching, style and editing, grammar and punctuation. |
| www.utoronto.ca |
|
|