|
|
Search Engine Optimisation Copywriting - the Top Ten Pitfalls and How to Avoid Them
In the last few years, search engine optimisation copywriting in the UK and around the world has changed beyond recognition, as has the way sites are optimised by their design, coding and links. However, the biggest changes have been with SEO...
Seecrets On Writing: Free Requotable Quotes For Internet Writers
Original quotes, when used at the beginning or at the end of an article provide a touch of class. At the least, it will make your article different from the thousands of articles filed daily. It can be witty, satirical, funny or just a different...
Sure-Fire Copywriting Tips
As you know, good sales copy is critical to your success online. Although it's not something that you can learn overnight, here are a few pointers to increase your response rates ... __1. Focus on benefits, not on features. For example, the...
Understanding That Online Writing is Business Writing Will Make You a Fortune
Never before in the history of the business of writing have opportunities opened up and presented themselves in such a large quantity and scale for writers to easily win so much regular business and revenue. If you know anything about writers of...
Writing Well-- 6 Steps to Being Your Own Best Editor
One of the first important lessons a writer learns is that writing is a process, a series of steps that take an idea from concept to completed work. This is true whether the work is an article, a poem, a report, a short story or a book....
|
|
|
|
|
|
|
|
Writing Political Radio Scripts
The challenge for the 2006 election season is to write radio scripts that touch the heart and not deflect off the shield that surrounds the soul of most voters. The conditioning of the mind has been evolving since the first political radio commercials. The challenge for the writer is obvious. Be subtle in the approach. The days of overt name calling or shouting the candidates name in hopes of making an impression with the voters is over. With so many listening options outside the commercial radio market, candidates and special interest groups will demand much more from the writers than before.
Scott Radio (www.scottradio.com) a radio political voice and script writing organization conducted a survey of over five hundred radio listeners in a quest to understand the mindset or comfort zone of the average radio listener. Some of the discoveries were as follows: First, the tolerance level for commercials is eroding. Fifty percent of those surveyed stated that they have a quick "trigger" to avoid commercials. Second, the survey revealed that for political radio advertising specifically, the over saturation by candidates during the campaign is reason enough to avoid commercial radio. Finally, the research shows that candidate bashing is what the cable news shows do each
day in such detail that for a candidate to spend time on the negative issue radio advertising in pointless. The content of the commercial usually outdated. The American public is now quick to find resolution to an issue. They no longer wait for someone else to assess guilt or innocence. They frame their opinion and only when presented overwhelming evidence to the contrary do they waiver. They take pride in being stubborn on political issues, because they can be.
To spend money advertising issues or negative commentary about an opponent now runs the risk of being old copy, as the voter has most likely formed an opinion before the commercial is produced. By the time the political attack ads make the commercial rotation, a new issue will have surfaced. There is a much better way. scottradio.com has discovered it.
About the Author
Scott Perreault is a radio and narration voice veteran with over twenty years of broadcasting and voice work experience. From the writing, production and development of radio campaigns to the recording of a two-hour audio book, Scott has experienced many facets of the voice business. Scott resides in both California and Minnesota.
By the age of thrity-three Scott was one of the youngest radio station General Managers in the nation.
|
|
|
|
|
Writing.Com: Writers, Writing, Poetry, Creative Writing, Fiction ... |
An online community dedicated to fostering writing skills. With a free membership anyone may read, write, rate, and review works. |
www.writing.com |
|
Welcome to Writing-World.com! |
Writing articles and resources. Tips about how to become a better writer, get published and find writing markets. From Moira Allen. |
www.writing-world.com |
|
Guide to Grammar and Writing |
The Guide to Grammar and Writing contains scores of digital handouts on grammar and English usage, over 170 computer-graded quizzes, recommendations on ... |
grammar.ccc.commnet.edu |
|
Purdue University's Online Writing Lab - The OWL Family of Sites |
Writing lab and resources. Email newsletter available. |
owl.english.purdue.edu |
|
OWL at Purdue University: General Writing Concerns Handouts |
This page contains important links to the writing: planning/writing/revising aspects of the OWL website. |
owl.english.purdue.edu |
|
Writing - Wikipedia, the free encyclopedia |
The original Mesopotamian writing system was initially derived from a system of ... If it is deemed to be a written language, writing in China will predate ... |
en.wikipedia.org |
|
Writing.org - Advice for Freelance Writers |
Articles to help you launch a freelance writing career, from a former literary agent and PLAYBOY editor. |
www.writing.org |
|
Writing HTML |
More than just an HTML reference, this is a structured approach for learning how to create web pages, designed by specialists in learning at the Maricopa ... |
www.mcli.dist.maricopa.edu |
|
National Novel Writing Month - National Novel Writing Month |
NaNoWriMo is an annual (November) novel writing project that brings together professional and amateur writers from all over the world. |
www.nanowrimo.org |
|
Poynter Online |
Apply by Dec. 11 Reporting and Writing the Untold Stories Apply by Dec. 11 ... Reporting & Writing for Multi-Platform Newsrooms. Apply by Jan. 10 ... |
www.poynter.org |
|
Pages tagged with "writing" on del.icio.us |
This short online course provides a practical introduction to writing fiction. During the course you will be expected to write two short pieces for ... |
del.icio.us |
|
BBC Get Writing |
The BBC's online resource for writing drama and comedy for television, radio and film. |
www.bbc.co.uk |
|
TOC About Writing |
Menu of articles on writing written by professional SF/F writers. |
www.sfwa.org |
|
11 Rules of Writing -- a concise guide to important grammar ... |
A concise guide to some of the most frequently violated rules of writing, punctuation, and grammar. |
www.junketstudies.com |
|
NAEP Writing Subject Area |
NAEP assesses student performance in writing periodically in grades 4, 8, and 12 for the nation, and in grades 4 and 8 for the states. |
nces.ed.gov |
|
Writing: See what people are saying right now on Technorati |
See all blog posts tagged with writing on Technorati. |
www.technorati.com |
|
IPL Teenspace: A+ Research & Writing |
Includes step-by-step instructions on researching and writing, how to find information online and offline, as well as links to useful resources. |
www.ipl.org |
|
Dictionary.com: Writing Resources |
Free online English dictionary and reference guide. List of sites writers can use. |
dictionary.reference.com |
|
WritingFix: Home of Interactive Writing Prompts and 6 Trait ... |
Daily and interactive writing prompts. |
www.writingfix.com |
|
Advice on Academic Writing |
Includes articles on critical reading, planning, researching, style and editing, grammar and punctuation. |
www.utoronto.ca |
|
|