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An SEO Copywriting Makeover – Turning “Not” Into “Hot” Part 1 of 2
by Karon Thackston © 2003 http://www.copywritingcourse.com I recently took on a project for a Web site that sells gas logs that I thought would make an interesting case study. As many people ask me what goes through my mind when I write search...
Earn Money From Freelance Writing
If your writing skills are not so good, or you’ve failed your English test on the high school, you may be feeling a little slighted about writing an article, report, sales copy or ebook. If it’s your case, there is a solution just for you. ...
Sales Headline Copywriting - Two Quick Steps to Success
Get a Good Start for Sales Success
The headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. To get people in the store, a doorway has to be both attractive and inviting. To get people to read...
The Art of Writing Effective Web Site Sales Copy
If you're selling a product or service on the Internet, your words are the most important factor in determining your success. High-tech web sites with fancy images won't make sales however, many Internet entrepreneurs spend much more time...
Writing Articles - Advice For The Do-It-Yourself Webmaster
As an SME it is virtually impossible for us to hire the services of a good SEO company that is going to spend time optimising the site, adding new content and gaining good links for the site, simply because of the cost involved. Other SME's are I am...
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Writing Political Radio Scripts
The challenge for the 2006 election season is to write radio scripts that touch the heart and not deflect off the shield that surrounds the soul of most voters. The conditioning of the mind has been evolving since the first political radio commercials. The challenge for the writer is obvious. Be subtle in the approach. The days of overt name calling or shouting the candidates name in hopes of making an impression with the voters is over. With so many listening options outside the commercial radio market, candidates and special interest groups will demand much more from the writers than before.
Scott Radio (www.scottradio.com) a radio political voice and script writing organization conducted a survey of over five hundred radio listeners in a quest to understand the mindset or comfort zone of the average radio listener. Some of the discoveries were as follows: First, the tolerance level for commercials is eroding. Fifty percent of those surveyed stated that they have a quick "trigger" to avoid commercials. Second, the survey revealed that for political radio advertising specifically, the over saturation by candidates during the campaign is reason enough to avoid commercial radio. Finally, the research shows that candidate bashing is what the cable news shows do each
day in such detail that for a candidate to spend time on the negative issue radio advertising in pointless. The content of the commercial usually outdated. The American public is now quick to find resolution to an issue. They no longer wait for someone else to assess guilt or innocence. They frame their opinion and only when presented overwhelming evidence to the contrary do they waiver. They take pride in being stubborn on political issues, because they can be.
To spend money advertising issues or negative commentary about an opponent now runs the risk of being old copy, as the voter has most likely formed an opinion before the commercial is produced. By the time the political attack ads make the commercial rotation, a new issue will have surfaced. There is a much better way. scottradio.com has discovered it.
About the Author
Scott Perreault is a radio and narration voice veteran with over twenty years of broadcasting and voice work experience. From the writing, production and development of radio campaigns to the recording of a two-hour audio book, Scott has experienced many facets of the voice business. Scott resides in both California and Minnesota.
By the age of thrity-three Scott was one of the youngest radio station General Managers in the nation.
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Writing.Com: Writers, Writing, Poetry, Creative Writing, Fiction ... |
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Free online English dictionary and reference guide. List of sites writers can use. |
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Daily and interactive writing prompts. |
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