|
|
Home Sellers - Advertising Won't Directly Sell Your Home
Home owners thinking of selling often times will list their home
with the Realtor who does the most advertising. Sellers want to
see their property advertised in newspaper, real estate books or
on the internet. There is a misconception by the public that
advertising will sell your home.
We Realtors are usually happy to take your listing and advertise
your property. But not for the reason you would suspect. Most of
the advertising we do helps us find buyers and sellers to work
with.
The main purpose of advertising is not to directly sell your
home. If you have been selling homes for a long period of time
you know that a small percentage of people buy the home they
originally called on.
Let's say I am advertising my clients home which is a 3
bedrooms, 2 bath golf course home for $450,000. I will take
calls from prospective buyers who ask me about the home. I will
give them the details of the home and hopefully they will buy
it. However, this does not happen often and history shows that
people rarely buy the home they originally called on. So at this
point I try to tell them about other homes that may fit their
needs. If they decide to work with
me I will then hopefully sell
them another home that I have found through the multiple listing
service (MLS) or some other means.
Now, let's say another Realtor is advertising his own listing
which is similar to my $450,000, 3 bedroom, 2 bath golf course
home for sale. He takes calls from his advertising efforts and
does not sell his own listing. However, he has now found a buyer
and goes to the Multiple Listing Service (MLS). The agent finds
my listing, shows it and sells it. My sellers home has
indirectly been sold by another agents advertising.
So, in essence, advertising creates phone calls and some of
these callers become my clients. With enough advertising I can
build up a pool of potential buyers. Now imagine all of the
other agents and brokers in my market doing the same thing. This
is the pool of buyers in the marketplace that are represented by
a Realtor. The agents get together and match up their clients
with the available homes for sale usually via the MLS system.
That is how your home gets sold.
About the author:
Marc Rasmussen is a Realtor in Sarasota,
Florida.
|
|
|
|
|
Welcome to Advertising.com |
This screen will only appear once. The country you select will become the default page for your return visits to Advertising.com ... |
www.advertising.com |
  |
Advertising - Wikipedia, the free encyclopedia |
Wall or rock painting for commercial advertising is another ... For example, think of an advertising campaign targeting a female audience aged 25 to 45. ... |
en.wikipedia.org |
  |
Online Behavioral Contextual Advertising and Marketing. |
An advertising network offers content targeted advertising service on CPC/PPC basis. |
www.clicksor.com |
  |
Online advertising service for webmasters and advertisers. |
Promote your business with today's most effective internet advertising technology, contextual advertising at a cost effective metric of CPC, PPC, ... |
www.clicksor.com |
  |
Advertising |
You've found the ultimate resource for everything advertising. Weekly feature articles, in-depth coverage of the latest advertising mediums and industry ... |
advertising.about.com |
  |
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
  |
Google Advertising |
Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ. |
www.google.com |
  |
Business Week Online: Advertising |
Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ... |
www.businessweek.com |
  |
Texas Advertising @ The University of Texas at Austin |
Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006. |
advertising.utexas.edu |
  |
Advertising Standards Authority - Home |
The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK. |
www.asa.org.uk |
  |
Boston Globe Media - Boston.com |
More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ... |
www.boston.com |
  |
Lycos Advertise@Lycos |
Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
advertising.lycos.com |
  |
PhysicsWeb - Advertising |
Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ... |
physicsweb.org |
  |
MaineToday.com 2006 Online Media Kit |
... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
advertising.mainetoday.com |
  |
The Wall Steet Journal |
... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ... |
advertising.wsj.com |
  |
Inteactive Advertising Bureau |
Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ... |
www.iab.net |
  |
AAF: American Advertising Federation |
The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ... |
www.aaf.org |
  |
MSN Advertising - Online Advertising from MSN including ad ... |
Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers. |
advertising.msn.com |
  |
Advertising Association |
The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ... |
www.adassoc.org.uk |
  |
Advertising: See what people are saying right now on Technorati |
See all blog posts tagged with advertising on Technorati. |
www.technorati.com |
  |