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Future Con Artists on the Internet: Tricks they will use to take your advertising dollars
Let's imagine a scenario where you just purchased some traffic for your website from a company that looked and was recommended by some of your peers. You send them your ad and join their list. They tell you that they have over 50,000 people on their...
HIT COUNTS AND ADVERTISING
hen you first open your new site, hits will be slow in coming (unless you are an expert at generating them). And sales will be correspondingly scarce. Even so, you need to be checking your stats and sales with care. The number that matters most to...
Primer to Selling Advertising on Your Site
The number of sites on the Web today is almost infinite, with new ones popping up every day. There are multiple types of sites: portals, "brochureware," content sites, directories, search engines, and ecommerce sites, to name a few. Those that do...
The Hottest New Advertising Craze To Hit The Internet - Pixel Ads
Every website needs traffic in order to generate business. Without traffic, your product will never be seen by the general public and your Internet Business is doomed for failure.
I generate traffic to my website through traditional channels...
What Great Online Advertising Really Is!
Copyright 2005 Daniel Levis Many business people have a distorted view about the distinction between sales & marketing. The common view looks something like this. "Market by advertising to get your name out there, so that people will be familiar...
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How To Properly Use Ezine Advertising - Part Three
ANALYZING EZINES
After having selected ezines to advertise your program in based on
how the content of the ezines relate to what you wish to advertise,
there is still another process to choosing the best ezines for your
marketing dollars.
Analyzing the ezines is a rather subjective process, however. There
are no hard and fast rules to follow that give you a clear indication of
whether or not an ezine is worth the cost. However, there is an
information gathering process that can help you to make better
decisions.
AD FORMATTING
One important aspect is how ads are handled in the ezine itself.
Where are the ads located in the ezine? Are they made visible by
being placed directly between or at the start of the articles, or are they
pushed all to the end of the ezine or published separately in an ad
sheet?
How many ads are run in each issue? Are the headlines of the ads
offset to attract attention, are the ads separated in some way from
each other, or does the entire ad section look like one big chunk of
text?
Naturally, anything the ezine publisher does to give visibility to the ads
is a plus for you as an advertiser.
SUBSCRIBERS: Who Are They and Where Did They Come From?
Don't be afraid to contact the editor, publisher, or advertising agent of
an ezine and ask them some questions. Find out not only how many
subscribers they have, but get their opinion of what type of markets
their subscribers are interested in, AND how they get their
subscribers.
Some marketing practices, such as automatically subscribing people
that post to an FFA or ad site, may pull a lot of subscribers for an
ezine, but result in very little readers. Ads for subs programs also
have mixed results. Some stick around and read the ezine, but many
don't. The best subscribers are those that are completely volunteer
opt in readers.
However, many ezines use multiple means of gaining subscribers and
while some use not so great methods, they may also clean their lists of
non-responsive subscribers regularly. That's why it is best to ask and
make a judgment based on the answer you receive. This may take
some practice
and trial and error, but at least if you have the
information you are giving yourself something to learn from. So, ask
where, how, and what type of subscribers the ezine has. Ask how
effectively they retain subscribers as well. That is a good indication of
many subscribers are reading the ezine and viewing it as worthwhile.
FREE vs. PAID ADVERTISING
There are many ezines that do offer free ads to their subscribers.
Some of these are worthwhile others are not. It really comes down to
reader involvement. If people are still reading the ezine and not just
subscribed to put their ad in every week, it may be worth your
time. If the ezine has passed all of you're other criteria up to this
point, it has to be worth a shot. At least this costs you nothing but
your time.
Paid advertising at this point where you have studied, selected, and
analyzed many ezines and come up with a short list is definitely going
to be worth the cost.
Let's just review what you have gone through in selecting the ezines to
advertise in.
1. Targeted Content that matches the product, service, or
opportunity you are advertising.
2. Acceptable Potential Market based on the content of the ezine and
what the ezine's editor says about his or her subscriber's interests.
3. Acceptable Ad Formatting and Placement in the Ezine.
4. Acceptable Subscriber Base as described by the way the ezine
gets it's subscribers and keeps them.
Now comes the kicker, ad cost. What's a good price, and what isn't?
Well, it just depends. That's not what you wanted to hear, I know.
You'd rather I provided a simple rule to go by that made all of your
decisions for you. Sorry, but I don't believe that is possible. It is a
big subject, however, so we'd best save it for the final installment in
this series.
ABOUT THE AUTHOR
Joe Bingham, Editor of the NetPlay Newsletters
Subscribe to 1 of 3 Quality NetPlay Ezines, See which one fits you at:
http://www.netplaynewsletters.com
Need To Publish Your Own Ezine?
I'll Write It For You and Show You How to Make It Successful!
http://www.netplaynewsletters.com/publisher.html
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| Welcome to Advertising.com |
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| Advertising - Wikipedia, the free encyclopedia |
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| en.wikipedia.org |
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| BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
| Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
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| Allows you to buy advertising on the Google search engine, or on other sites through its AdSense program. Includes a tour and FAQ. |
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| Business Week Online: Advertising |
| Get advertising information on companies that have appeared in our directories, ... Click here to open a new window to our Special Advertising Section. ... |
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| Texas Advertising @ The University of Texas at Austin |
| Submit your URL to Advertising World ... Search WWW Search advertising.utexas.edu ... Center for Interactive Advertising Updated November 2006. |
| advertising.utexas.edu |
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| Advertising Standards Authority - Home |
| The ASA is independent regulator for advertisements, sales promotion and direct marketing in the UK. |
| www.asa.org.uk |
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| Boston Globe Media - Boston.com |
| More than one million registered users allow Boston.com to target advertising by demographics (age, gender, income, job title, and industry), ... |
| www.boston.com |
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| Lycos Advertise@Lycos |
| Advertising Opportunities on the Lycos Network ... Banner Advertising, Rich Media, Display Advertising on Lycos Network. Ari Bluman - 24/7 RealMedia ... |
| advertising.lycos.com |
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| PhysicsWeb - Advertising |
| Physics World and PhysicsWeb, the complete solution to your advertising needs ... For detailed guidelines on how to supply your advertising materials, ... |
| physicsweb.org |
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| MaineToday.com 2006 Online Media Kit |
| ... Kit Why Advertise on MaineToday.com? Advertising Products · Audience · Content Areas · Service · Contact · Advertisers. Why Advertise on MaineToday.com. |
| advertising.mainetoday.com |
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| The Wall Steet Journal |
| ... go to www.wsj.com/freetrial for a free month of WSJ.com to experience the benefits of using print and online together. spacer. Advertising Information ... |
| advertising.wsj.com |
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| Inteactive Advertising Bureau |
| Global nonprofit group open to companies actively engaged in the sale of interactive advertising and marketing. Membership features IAB events, ... |
| www.iab.net |
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| AAF: American Advertising Federation |
| The AAF protects and promotes the well-being of advertising through a unique, nationally coordinated grassroots network of advertisers, agencies, ... |
| www.aaf.org |
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| MSN Advertising - Online Advertising from MSN including ad ... |
| Online advertising from MSN helps marketers build powerful brand and direct relationships with consumers. |
| advertising.msn.com |
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| Advertising Association |
| The Advertising Association is a federation of 32 trade bodies representing the advertising and promotional marketing industries including advertisers, ... |
| www.adassoc.org.uk |
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| Advertising: See what people are saying right now on Technorati |
| See all blog posts tagged with advertising on Technorati. |
| www.technorati.com |
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